Thinking Retail Forum LONDON
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Combine Engaging Experiences and Curated Assortments to Cast a Spell on Shoppers
Imagine the Possibilities:
20 November 2019 | London, UK
Thriving in the Experience Era requires more than magic wands
Sometimes it feels like we need to be wizards to present retail brand experiences that keep pace with constantly shifting shopping behaviours, expectations, tastes and technologies. New challenges and unexpected changes are always lurking around every corner.
Our Thinking Retail Forum London has been designed to arm you with many of the strategic tools you will need to battle these demons and thrive in this era of experiences. Please join us for this invitation-only executive forum at Warner Bros. Studio Tour London – The Making of Harry Potter, one of the most experience-centric attractions in the UK, for the Aptos Thinking Retail Forum 2019.
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Dave Sheekey
Business Development Director
Aptos
Nikki Baird
Vice President, Retail Innovation
Aptos
Nick Thompson
Senior Solution Engineer
Aptos
Richard Willis
Vide President, International Presales
Aptos
Walk in the footsteps of Harry Potter and explore the wonders of the Wizarding World.
Warner Bros. Studio Tour London –
The Making of Harry Potter
Featured Speakers
While we are in Leavesden, we will of course take time to explore the home of the Harry Potter films. Our agenda will include a fascinating tour of the sets, costumes and props used to bring seven novels to life. We will also be treated to a Butterbeer™ taster, a personal green screen photograph and a souvenir guidebook.
www.wbstudiotour.co.uk
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Register today to secure your place. We’re confident that you’ll leave fully armed to return to work with new ideas about innovation and high-impact experiences that translate to your business.
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Agenda
9:00
Registration for all attendees
Grab a Starbucks before we depart for the tour of the store.
9:15
Warner Bros. Studio Tour London Store Tour:
All delegates are invited to join Warren Hayward, Visual Merchandising Manger at Warner Bros. Studio Tour London, as we explore how the Warner Bros. Studio Tour Shop combines high-impact assortments with engaging experiences to keep shoppers engaged and entertained. This private tour of The Forbidden Forest Shop and The Platform Shop (among others), will include also reveal some of the secrets behind Warner Bros. studio tour London experience-centric success.
10:00
Welcome Coffee/ Planning Your Day: Getting the most out of the TRF programme
Name of Speaker
10:30
• Warner Bros. studio tour London – The Making of Harry Potter: Tour One begins for Omnichannel Strategies and Best Practices track participants
Name of Speaker
10:45
Best Practices from Around the Globe:
The Aptos client base represents a rich library of lessons to be shared and learned. Join Helen Kostis, Vice President, Merchandise Lifecycle Management Strategy, as she shares lessons learned and best practices from several international Aptos Planning customers that are thriving in the age of experiences.
11:15
The Experience Era is Great! - However, it Threatens the Balance – We Need Merchandise Decision Making Magic!
In this omni and experience era we need to localise and customize the assortment. Dave Sheekey, Solution Principal for Aptos MLM, opens the spell book to explore how we will manage this in the future, whilst also managing the opposite and important needs to centralise and optimise the 'Buy'.
11:45
The Present and Future of AI Drive Retail:
From inventory forecasting to shopping support, Artificial Intelligence is beginning to impact much of the retail enterprise. Aptos Product Director Nick Leeper will take an in-depth look at how leading retailers are investing in AI & Machine Learning to help them deliver optimised shopping journeys that enrich every experience.
The event will kick off with a look at how the Warner Bros. studio tour London shop combines high-impact assortments with engaging experiences to keep shoppers engaged and entertained. We will be treated to a private tour of The Forbidden Forest Shop and The Platform Shop (among others), where Warner Bros. studio tour London Executives will share some of the secrets behind their experience-centric success.
We will then look to leading retailers and thought leaders to help us examine the key challenges facing retail executives as they attempt to adapt their enterprises to the unprecedented demands of the experience era. These experts will share important insights as to how to overcome the many challenges and develop assortments and experiences that consistently meet shopper expectations.
The agenda will be separated into two streams, giving you the opportunity to engage in the Thinking Retail Forum content that most appeals to you. Stream One (Gryffindor) will focus on key challenges facing merchandising executives, while Stream Two (Ravenclaw) will focus on key challenges facing omnichannel engagement executives:
Lisa Byfield-Green
Head of Insight
Retail Week
Steve Towe
COO, Europe Leader
Aptos
16:00
Warner Bros. Studio Tour - the Making of Harry Potter
Shoppers expectations have shifted significantly over the last two decades and show no signs of slowing down. Retailers have tried to get ahead of customers’ wants and needs, only to again be left behind. Nikki Baird, VP of Retail Innovation at Aptos will layout a new way to tackle shopper expectations, by focusing on change as a competency, rather than as something to be “managed”.
15:40
Wrap up:
Richard Willis, RVP Solution Consulting, Europe & APAC will summarise the day.
15:00
Keeping Pace with Shoppers Through Enterprises Built for Change:
Shoppers expectations have shifted significantly over the last two decades and show no signs of slowing down. Retailers have tried to get ahead of customers’ wants and needs, only to again be left behind. Nikki Baird, VP of Retail Innovation at Aptos will layout a new way to tackle shopper expectations, by focusing on change as a competency, rather than as something to be “managed”.
14:30
• Warner Bros. studio tour London – The Making of Harry Potter Tour Two begins for Merchandising Strategies and Best Practices track participants
Take advantage of the insights our extremely well-traveled colleagues have gleaned from meetings with literally hundreds of retailers in the past 12 months. We will try to bring even more prescriptive insights to retailers as they attempt to adapt to thrive in the age of experiences.
14:00
As shopper expectations for compelling experiences continue to shift, UK retail is in a state of flux and the trading environment has never been more competitive. Yet, investments made by retailers today are the ones that will bear fruit over the next few years. As the pace of change accelerates, what does a successful omnichannel future for retailers really look like? How will they grow and where do retailers see the priority for their store experiences?
As shopper expectations for compelling experiences continue to shift, UK retail is in a state of flux and the trading environment has never been more competitive. Yet, investments made by retailers today are the ones that will bear fruit over the next few years. As the pace of change accelerates, what does a successful omnichannel future for retailers really look like? How will they grow and where do retailers see the priority for their store experiences? Presented by Lisa Byfield-Green, Head of Insight at Retail Week.
12:45
Networking Lunch
Name of Speaker
12:15
Expecto... everything! How are retailers in the real world managing inventory to better meet customer expectations?
In Harry Potter’s world and in the real world, retailers are struggling to sort hats for stores, apparate stock, and centralise decisions at the Ministry of Merchandising in an attempt to avoid the Deathly Hallows of over-stocks, out-of-stocks and the-wrong-stocks. Aptos works with retailers all over the world to help them optimise their inventory planning, allocation and forecasting processes to help them better meet shopper expectations and in doing so, increase sales and margins. So join Solution Consultant Nick Thompson in his Hogwarts School of Retail-craft and Planning Wizardry as he shares best practices, lessons learned and insightful examples of retailers who, in the age of experience, have worked out what their customers really want, and have delivered it.
16:15
Wrap up:
Richard Willis, RVP Solution Consulting, Europe & APAC will summarise the day.
• Merchandising Strategies and Best Practices track welcome from Steve Towe
Panel Discussion:
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Warren Hayward
Visual Merchandising Manager
Warner Bros. Studio Tour
Casting a Spell for Retail Growth in the Age of Experiences:
Nick Leeper
Senior Product Manager
Aptos
Nick Leeper
Senior Product Manager
Aptos
* Harry Potter™ characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s19)
16:30
Warner Bros. Studio Tour - the Making of Harry Potter
Richard Willis, RVP Solution Consulting, Europe & APAC will summarise the day.
Helen Kostis
Aptos
Vice President, MLM Strategy
16:30
Warner Bros. Studio Tour - the Making of Harry Potter
Richard Willis, RVP Solution Consulting, Europe & APAC will summarise the day.