Interactivity
previous page
next page
Read more text
view summary
Go to cover
Nº5 December 2018
KUBOTA FARM SOLUTIONS MAGAZINE
KUBOTA FARM SOLUTIONS
How to navigate this magazine
This year’s edition of EIMA, held from November 7th to the 11th, has registered a record number, with a total of 318,000 visitors
Editorial note Kubota Farm Solutions Magazine. Kubota Farm Solutions Magazine has the purpose to share, internally among employees of the company in Europe, relevant content and news regarding Kubota agricultural business in Europe and worldwide. Publication date: First quarter 2018 Copyright date: June 2017 Editor in chief: Marketing BU Tractor Europe Joan Surroca, PR Internet and Advertising Manager Co-editors for local contents, on behalf of Kubota European Sales Companies: KE / KNL / KEI: Gérard Danibert, Betty Gendrin, Elisabetta Rivolta KUK: Karen Tipping, Shannon Oconnor KES: Antonio Pérez, Masumi Lavega KDG: Marketing Team KPL / CE: Andrzej Sosinski Distribution: by Tractor BU Marketing Europe. Sources: KBT, KvG, Tractor BU Europe. Confidentiality: all European agricultural business related contents are for internal use. It is not allowed to send it to third parties. Please don't hesitate to share with your colleagues.
DEALERSHIP BRANDING
Editorial Note
GLOBAL KUBOTA NEWS
MARKETING TOOLS
TRACTORS
MGX-IV Series M4002 Series
Kubota Farm Solutions
Europe
COMMUNICATION GUIDELINES
SUMMARY
FAIR: EIMA
Do you remember...? Chronology 1890 – 2017
Created in 1969, EIMA International is organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, particularly by its service division, (FederUnacoma Surl), in collaboration with BolognaFiere, one of the most renowned exhibition centres worldwide. The show has an exhibition area of 375,000 m², in which more than 50,000 models of machinery are displayed every two years by 1,900 companies from forty countries. This fair includes four specialised salons: EIMA Components, EIMA Green, EIMA Energy and EIMA M.i.A. , one for each specialised sector. Mr. Kimata, President and Representative Director of Kubota Corporation, visited the Kubota stand during his visit to the fair. EIMA constitutes the perfect showcase for Kubota to make its products known in southern Europe. For that reason, our company couldn’t miss the chance to attend this important event and bring our avant-garde products and customer-tailored solutions to our clients. It was a great opportunity for visitors to discover our latest developments and to see first hand all our products and get all the information from our product managers. There was also a Kubota shop in which some merchandising items and Kubota clothing were available.
FAIR
www.kubota-eu.com
EIMA
EIMA, the International Agricultural and Gardening Machinery Exhibition was held from the 7th to the 11th of November in Bologna (Italy).
At the show, Kubota displayed some of its core products, the new M6121 and the M4002, the M5001 Utility Narrow and the brand new MGX-IV. The flagship of the brand, the M7002, stood out at Kubota booth as well as the L1 and L2 series updated models, along with Kubota´s implements and the Groundcare series. Kubota received over 318,000 visitors, and we were honoured with the visit of Mr. Masatoshi Kimata, President and Representative Director of Kubota Corporation.
more text
NEW KUBOTA
Online Shop
Read
Trailers
New Kubota Trailers
Kubota has recently showcased its new branded trailers in shows and events throughout Europe. These modern trailers are fully equipped to facilitate team work during shows. They include a comfortable space with chairs and tables, which acts as an information point that can be accessed by customers. In fact, the trailers can be combined to become one big building for indoor top shows. These trailers provide a consistent brand image all over Europe show our For Earth, For Life concept with its graphics, furniture, and structures that embody our company philosophy.
New Kubota E-shop Our new European Merchandising Concept for Tractor BU includes deliveries throughout Europe, so both Dealers and Kubota Staff can order our Kubota advertising products easily through our E-shop. The Kubota Online Shop is really easy to use, and is available on PC, tablet and Smartphone. The advertising products available include Clothing, Merchandising, Signage, Pedal tractors, Toys and Workwear. In order to access the E-shop and place an order, users just need to create their account directly on the website. For Workwear, a password will be required to access the order form. Users can get it easily by asking their Kubota Marketing Contact. Plus, Kubota has sent Gift Cards to the subsidiaries and Dealerships to inform about this new E-shop. Discover or re-discover the Kubota Tractor E-shop: https://shop.kubota-eu.com/tractor/
Our company has recently released its brand new adverts for Kubota Farm Solutions. Each one of them highlights a different advantage of our programme. Aesthetically, this campaign reminds us of some of the most iconic Japanese traditions, which have been chosen to show the values of our brand. ‘The best Japanese excellence, makes the best of your farming.’
Nueva campaña lorem ipsum lorem ipsum
Value protection
Optimisation
Control
Performance
Finance management
Farmers want to improve their productivity, but not at any cost. With Kubota Finance, they can make their planned investment with ease, convenience, and safety. Whether financing or leasing, producers benefit from professional advice and attractive conditions. Kubota Farm Solutions is all they need to gain the advantages of a technology that drives their success forward. Whether they need machines or services, they have full control of the costs.
You know what it takes to be commercially successful: top performance with every task and top conditions over many years. Once again, Kubota offers solutions that fulfil what they promise. Every Kubota tractor is already protected by a 3-year manufacturer warranty right from the start. The warranty can be extended to protect the value of each investment, avoid expensive downtimes, and remain profitable over the long term.
Farmers know exactly how they want to get their work done: efficiently, precisely, and most comfortably. Kubota gives them everything they need to obtain optimal results while remaining at ease. With our ISOBUS technology, precision farming solutions, and automatic steering system, workers can apply seeds, fertilisers, and pesticides with extreme precision. This lowers their costs and reduces their workload.
Farmers want full control over what they are doing. Kubota provides them with perfectly integrated systems to help them achieve that. From machine optimisation to implement monitoring, workers can control the tractor and resources easily from a single terminal. This not only provides them with a better overview of all work processes, but also allows them to work without stress.
Farmers have a clear objective: to get their work done productively and successfully while being relaxed. Kubota offers workers the equipment that can best support them in this endeavour. Whichever tractor or implements they decide on, they can always count on proven quality, excellent performance, and co-ordinated features. In short: intelligent and reliable technology that gets them a decisive step closer to their goal.
Click on the circles
We understand that farmers need more than a powerful tractor to succeed: namely, an integrated system of products and services to increase their competitiveness and preparation for the future. With Kubota Farm Solutions, we have brought together our solutions in a system— and targeted our proposition to them. From intelligent technology to individual services, the Kubota Farm Solutions advantages complement each other, forming a circle that ends where it begins: with our commitment to support farmers a little better every time, now and in the future.
At every agricultural show, Kubota has proudly shown its brand new stand that embodies the Kubota Farm Solutions essence at its best. Kubota Farm Solutions is one of Kubota’s milestones, and we want it to be present in every product we launch at every fair we attend.
Kubota Farm Solutions: 360° performance for 100% success
MGX-IV Series
The MGX-IV range offers high performance, fuel economy and reliability, which represents the core values of all our products.
It constitutes a further step towards excellence for Kubota and a much easier way for farmers to work. Its dual engine speed memory switch allows to save two frequently used engine speeds, so there’s no need to reduce the engine speed at the end of the field. This intuitive transmission allows shifting up to 8 gears without the need to operate the clutch pedal. So users can simply find the ratio that is best suited to the work being carried out. The MGX IV tractors’ hydraulic capacities enable even greater productivity as they give them the ability to work with heavy implements. Plus, these tractors are equipped with 2 hydraulic valves as standard and can be fitted with up to 4 optional ones, and a high-flow hydraulic pump. These tractors are exceptionally manoeuvrable, which makes them as comfortable turning at headlands as they are manoeuvring in narrow building areas. This is possible thanks to their integrated system that automatically disengages the 4WD mode via a sensor placed on the steering that detects when the turning radius is less in 2WD.
Successor of two successful models, M6060 and M7060, this range includes two new cab and ROPS models: M4062 and M4072. The second one features a wider and more comfortable cab, apart from greater visibility, clutch off switch, and PTO gear shift. But its advantages are not limited to comfort, it also includes a Dual speed transmission (only available for the M4072 model) and short front axle, which allows this tractor to adapt to special crops. With an increased lift capacity and hydraulic performance, this tractor is highly effective and specially designed to ensure user comfort and ease of use.
M4002
tractors
KUBOTA
M4002 Series
Thanks to its proven state-of-the-art technology, the M4002 constitutes the most suitable option for field, farm, and livestock operations.
New TERRISSON & Fils dealership opened in France
On October 12 and 13, the inauguration of the new Terrisson & Fils dealership took place in the village of Saint-Amans, located in the South of France.
The French company not only sells our tractors, it also repairs and rents them to users throughout the departments of la Lozère, Gard, l'Hérault, l'Aveyron, Cantal, la Haute-Loire, and l'Ardèche.
Terrisson was created in 1881 by Jean-Pierre Terrisson as a family owned company, and for many years, it has passed from one generation to the next. In 1995, Hubert Terrisson created a company along with his sons under the name TERRISSON & Fils. In 2008, it became a Kubota dealership, and started distributing our products. Today, we are happy to celebrate the opening of a new dealership that will help the brand’s growth in France.
See video
"ROMEO Macchine Agricole"
In September, Kubota participated in the opening of Romeo Company´s new outlet in Castel di Iudica, Italy. The dealer "ROMEO Macchine Agricole" held the inauguration that was attended by both customers and representatives of the industry, who could see first hand a full range of Kubota tractors, while enjoying the typical Sicilian specialties that were served for the occasion. Amongst all the Kubota products that this dealer distributes, we find the M7001 and M9960 tractors, among other agricultural machines, such as the utility vehicle RTV-X900. Thanks to this new dealer, Sicilian farmers will have a wide range of Kubota’s products and services developed to meet the needs of modern agriculture.
EUROPE
News from our European countries
New dealerships
Precision Farming Center
M4002 Launch
ROTTALSCHAU
Mela
PHOTO SHOOTING
Kubota and PACCAR
Talleres Corycas
NEW HEAD OF CONSTRUCTION
implements in Ireland
Photo gallery
Kubota UK recently announced the appointment of Glen Hampson as Business Development Manager for its market leading construction division. With over 15 years of experience, Glen brings a wealth of knowledge and expertise to Kubota UK, having previously worked as a Channel Development Manager for a construction machinery company, and later as a Regional Distribution Manager for a Fortune 100 corporation in the Mid-Tier Earthmoving Division for the Middle East and Africa. At Kubota UK, Glen will be responsible for maintaining and building on Kubota’s market leading position in the compact construction equipment sector, working in partnership with our key national accounts, as well as the independent dealer network across the UK, Ireland and the Nordics.
Mr Kazunari Shimokawa, interim Managing Director of Kubota UK, said: “This is an exciting appointment for Kubota UK as we look to raise the bar in the construction sector. Our goal is to continue to drive the brand forward so it is essential we have the right people in place to help us do this. Glen will play a critical role in helping us achieve our commercial objectives and I wish him every success in his role.” Kubota UK offers high performance and innovative machinery solutions including its KX and U Series mini-excavators, as well as its KC Series of tracked dumpers and its RT and RO Series of wheeled loaders. Commenting on his appointment, Glen said: “It’s a fantastic opportunity for me to be heading up Kubota UK’s Construction Equipment Division. Kubota has built up an enviable reputation in the market for providing machines that operators love for their outstanding performance and reliability. I am looking forward to working with my team and our customers to continue to deliver growth for Kubota and our partners. My aim is to further build on our number one position in the market and look at ways we can continue to evolve as a business and improve the customer experience.”
New head of construction for Kubota UK
Kubota Agriculture is bringing our extensive portfolio of farm machinery products to Ireland for the first time, with the launch of our agricultural implements. This range includes a selection of disc mowers, rakes, tedders, flail choppers, fertiliser spreaders, round balers and wrappers, which are manufactured and distributed by the Kverneland Group. Our presence at the Irish National Ploughing Championships 2018 was really useful to launch our implement range in the country. Rob Edwards, Kubota Agriculture’s business development manager stated: “Kubota implements are designed to unlock greater productivity, efficiency and higher yields for our customers. We’re excited to launch the full range in Ireland so that our Irish customers can benefit from using Kubota implements for the first time, via our expert authorised dealer network.” “The range of implements is customisable, feature-packed and easy-to-use, as well as being specifically designed to offer reliability and longevity. The launch of this range means Kubota now provides complete farm solutions for its agriculture customers in Ireland, a clear indicator of the continued investment Kubota is making in the Irish market to grow its dealer network and product portfolio,” adds Edwards. With this launch, Kubota Agriculture now offers a range of grassland-oriented implements in Ireland as ideal companions to the size and power ratings of the Kubota MGX- IV, M4002, M5001 and M7002 tractor ranges.
Kubota launches agricultural implements in Ireland
Kubota UK has joined forces with PACCAR Scout Camp, a charity funded organisation dedicated to helping young people achieve their physical, intellectual and social potential. This partnership with PACCAR Scout Camp is part of our on-going initiative to support charities that are focused not only on improving the prosperous life of humans, but also protecting the environment. PACCAR Scout Camp, located in Buckinghamshire, provides a fun and exciting camping experience for youth organisations, including Scouts, Guides and school groups. Visitors have the opportunity to experience an assortment of activities, from abseiling and archery, to climbing, high ropes and bushcraft.
Karen Tipping, Kubota UK’s Marketing Manager, said: “We are delighted to support the PACCAR Scout Camp. The work and commitment of its 120 volunteers to give children of all ages the opportunities to experience the great outdoors is fantastic. It’s an adventurous experience that’s not only fun and entertaining, but it can help build self esteem, confidence and team building skills. “These values are important to Kubota and we are extremely proud of our manufacturing excellence and our commitment to the environment, highlighted by our ‘For Earth, For Life’ brand statement. Being partnered with PACCAR scout group is excellent and we are so pleased that we can aid them with the brilliant work they do.’’ To help the camp’s volunteers get around the 67-acre site, our company donated the rugged and robust RTV-X900 utility vehicle. Cliffe Brooke, Operations Manager at PACCAR Scout Camp, commented: “On behalf of everyone at PACCAR, we would like to thank Kubota and our local dealer George Browns for their support. The Kubota brand is synonymous with quality and reliability, we’ve had a Kubota compact tractor now for over ten years and it never lets us down. We are really looking forward to putting the RTV-X900 through its paces now and seeing what it can do. It will be an integral piece of machinery that will be used every single day so we are delighted to receive Kubota’s support.”
Robert Adkins, Service Engineer at George Browns receives the award from one of our judges.
Kubota and PACCAR join forces to help young people fulfil their potential
UK
Kubota had the opportunity to present the new M4002 series to its dealers. Featuring an improved, wider and more ergonomic design, dual speed 36x36 transmission, and greater visibility, this successful model was presented to Kubota’s dealers in several locations of Germany. Dealers from different regions of Germany attended the event held in four different locations of the country. In addition to the many technical information that was provided, the dealers were also able to test the M4002 for themselves and were thus prepared for the sales launch. These event concluded with a dinner in which all the attendees could exchange ideas and discuss the different advantages of this product. It is worth mentioning the presence of Mr. Shimokawa, Mr. Kobayashi, Mr. McGlinchey and Mr. Martínez, who attended the event on behalf of the brand.
Germany
The last weekend of August is traditionally the date for the “Rottalschau”, one of the largest agricultural outdoor trade fairs in Bavaria. With more than 70,000 m² of open-air ground and 6,000 m² of hall space, this show is held at the same time as the Karpfhamer Fest, a centuries-old horse fair. This year's edition of the “Rottalschau” exhibition took place from August 28 to September 3, welcoming around 600 exhibitors both from Germany and neighbour countries. This year, we had the opportunity to show our new trailer-based stand concept for the first time in Germany. The stand was a great success and visitors were really surprised by it. In fact, we were able to make our products known, and attract the interest of both farmers and entrepreneurs. As a dealer community, we showed almost our entire product portfolio, from compact tractors to agricultural tractors, as well as our well-known Kubota Implements.
Rottalschau
This year, Kubota presented its latest developments at the annually Mela Mühlengeez fair, held in Mecklenburg-Vorpommern. Mela Mühlengeez is a traditional fair held in Mecklenburg-Vorpommern. This year’s edition took place from 13 to 16 September and 1,045 exhibitors presented their products on a display area of approximately 171,500 m². Both German and foreign exhibitors had the opportunity to show their latest products and services such as crop production, technology, resources, animal breeding, organic farming, horticulture, landscape management, among others. Kubota could display its compact tractors and as well as the state-of-the-art Kubota implements at a joint dealer booth. Our sales consultants took the chance to inform interested visitors about the advantages and uses of our recently launched products.
Photo shooting
In July of this year we were able to carry out an "arable" photo shoot together with the Tractor Business Unit and our dealer Kleine GmbH. We had many new and existing tractor models and Kubota implements in front of the lens. Despite the bad weather at the beginning of the week great pictures and videos were created. The results can be seen in the new KFS brochures.
Talleres Corycas S.L., Kubota’s official dealership, unveiled its new corporate image in its facilities located in Arahal, Seville. Following the company’s strategy to become a Global Major Brand, Kubota’s dealership network is involved in a project to develop its corporate image. Talleres Corycas S.L. is part of Kubota’s network since 1991, and has more than 2,500 metres of facilities dedicated to the exhibition and sale of vehicles and agricultural machinery, both new and second-hand. This official dealership has reached a high level of expertise thanks to its employees, granting a high quality aftermarket service. By doing this, Talleres Corycas S.L. successfully completes Kubota’s image renewal in all its facilities.
Talleres Corycas premieres its new corporate identity
SPAIN
New dealerships in Kubota Spain
Kubota’s dealership network is constantly growing. This summer, three new dealerships have joined the network with enthusiasm and trust in the Kubota brand. In this way, Kubota continues on its quest to expand, by offering farmers our whole range of products, which are more and more affordable and customised for all our clients. The two dealerships are: Agrícola Antón: Founded in 1980, Agrícola Antón is a leading company in the agricultural sector dedicated to the commercialisation of agricultural machinery. Its long history validates this company, as well as the direct contact with its clients. This Company is composed by highly qualified professionals that respond quickly to the customer’s demands, providing a personalised and unique service. It will be the Kubota dealership for the provinces of Salamanca and the South of Zamora. This Company has facilities in Salamanca, Tarazona de Guareña and Tordesillas. Plus, it constitutes the most important dealership of the Kverneland in Spain and has reached 25% of its annual turnover. Agromotor Gomariz: This company started operations in the 60’s and since then its activities have focused on fitting and repairing commercial vehicles, always keeping in mind the values established by its founder: honesty and transparency with customers. Talleres Gomariz S.A. was established as a company in December 1987, continuing on with the activities developed by the original repair shop. In 2003, it started operating as a repair shop of the Renault network in the R2 position, and its geographic area was broadened as the company accepted the challenge of representing Renault Trucks in Albacete. This initiative has been organised along with the company Albamur Gomariz S.L., 100% owned by Talleres Gomariz S.A. Other services have been added to the old ones, such as the rental and trade of commercial vehicles. In order to cover these activities, the group established GO V.I. Levante S.L. in 2016, also owned by Talleres Gomariz S.A. Throughout its history, the company has equipped itself with the necessary resources, both human and material. Talleres Gomariz will offer its services as an official Kubota dealership in the province of Albacete and in the North and East of Murcia.
The Precision Farming Center project, launched in cooperation with our distributor in Poland and its dealer, Polsad Jacek Korczak, was inaugurated on Oct 17th. The Agricultural School and Practical Training Center opened in Kaczki Średnie has become the first European educational facility equipped with precision farming teaching tools from Kubota. Our Mechatronics Department has prepared a range of tools and accessories to be used by pupils in Kaczki Średnie. This includes models of implements, ISOBUS simulators and universal K-Monitor terminals. Thanks to this project, the school in Kaczki Średnie offers the most modern and best equipped precision farming teaching facility in Poland. “In order to succeed, farmers in near future will require much more than just a reliable tractor. At present, the Kubota brand offers implements and management systems that communicate with the tractor increasing the effectiveness of all resources, such as seeding material, fertilizers, and pesticides. Cooperation with the agricultural school in Kaczki Średnie within the realm of the Precision Farming Center perfectly complements our ambition of being widely recognized as the provider of complete solutions for agriculture. This is the reason why we consider this as a key project for us”, says Andrzej Sosiński, marketing manager at Kubota. This new Precision Farming Center will support the education of competent and future-proof farming machinery specialists that will be given a perfect overview of most up-to-date farming technologies. Owing to this, graduates of the Agricultural school in Kaczki Średnie will enjoy a better position on the labor market, especially in the realm of agriculture – both in Poland and abroad. The launching ceremony on the 17th of October was attended by local authorities as well as representatives of various business fields. This included the Head of Konfederacja Lewiatan, an entrepreneurial association that aims to introduce good business practices in various fields, Association of Automotive and Industrial Employers, Your Future In – the first Skills Hub recognized by the government of Scotland and the Centre for Innovative Education.
Kubota opened a Precision Farming Center in Kaczki Średnie
Poland
Zafra Show
Once again, Kubota has displayed its whole range at the International Livestock Show of Granada, along with the Trasur dealership, held from September 27 to October 3 in Zafra, Badajoz. The International Livestock Fair of Zafra, known for displaying and selling bovine, porcine, sheep, goats and equidae livestock celebrates its 565th edition. The main purpose of this show has always been the exchange of livestock, but in the last few years it has also become a good opportunity for the agricultural machinery sector. For that reason, Kubota’s presence was key at this event, since our company could display its products and developments. Among the product range displayed at the show, the M5111 Utility Narrow with its Kubota loader stood out for its features and versatility in the livestock sector. This model is available in several versions, which makes it ideal for mixed crops.
GaLaBau fair 2018
KUBOTA Deutschland GmbH participated together with KUBOTA Baumaschinen GmbH in the GaLaBau show, the leading trade fair for landscaping, maintenance and construction of urban and green spaces and sports grounds, golf courses and playgrounds. Our company was there to show our best examples of machinery for green areas. Once again, Kubota displayed the new stand concept at a 950 m² booth in the hall 11.The models selected to be displayed at the fair was the versatile range of subcompact tractors BX SERIES, particularly the BX261, carefully designed to provide comfort for the operator, as well as the L1 and L2 series and the new St series, which attracted the interest of the visitors and became the focus of the stand. GaLaBau opened its doors for this 24th edition from 12 to 15 September. It is the only exhibition that displays such a wide offer of products that ranges from actual plants to machines in the same exhibiting area. More than 70,000 visitors and 1,253 exhibitors in 14 halls are the evidence of GaLaBau’s influence in the gardening and landscaping sector. The visitors to the fair were mainly companies from the landscape gardening and open spaces construction sectors, landscape architects as well as municipal authorities. Among GaLaBau’s main attractions we find presentation areas, special shows featuring the best examples of gardening machinery, and lectures.
GALABAU in Nuremberg
INNOV AGRI 2018
SPACE 2018
SOMMET DE L’ELEVAGE 2018
Tackle, Ruck, and Maul
new Terrisson & Fils shop
From 4 to 6 September 2018, Kubota could display some of its most successful products at Innov-Agri, the leading "open field" agricultural show held in Outarville (France). After a modest 2016 edition, Innov-Agri, closed its 17th edition with a real note of optimism and a 4% increase of visitors compared to 2016. On average, the fair welcomed 75,000 visitors within 3 years. Since 1989, the France Agricole Group organises an outdoor event whose main goal is to bring operators and suppliers together to try the agricultural machines and implements in real working conditions. This event constitutes the perfect framework for farmers, breeders, and entrepreneurs to learn about the latest products, techniques, and trends in the agricultural market. Hence, Kubota took the opportunity to show some of its innovative products, such as the M4 series, the renewed MGXIV models, and the M6121. In the end, a total of 15 machines were shown in a stand of 6,000 square metres, and 6 tractors showed their excellent performance and ground care. Leaving quantity aside, it was above all the quality of the trade visitors that was highlighted by a majority of exhibitors. They were particularly interested in discovering the immense diversity of the offer: agricultural machinery and equipment, accessories, digital agriculture, and Kubota’s products received a very positive response from the professionals.
Innov-Agri
france
As every year, the SPACE show took place from the 11th to the 14th September at the Parc-Expo in Rennes. It was a well-attended, high-quality event, and of course, our company couldn’t miss it. SPACE is one of the world leading agricultural shows with a worldwide influence on the sector. The products displayed by Kubota include the M6121, M7172, MGX-IV, RT100, KTH4815, and the RTV X900, which offers improved features that take Kubota’s RTV driving experience to greater new levels of comfort and convenience. Kubota had an outdoor stand in which our loaders and tractors were displayed, so visitors could see our products in open air. This 32nd edition welcomed 1,410 exhibitors from 42 countries, and 108,347 visitors, including 14,418 international visitors from 121 countries. The international attendance increased by 2.8% compared to previous editions, which reflects the unique attractiveness of SPACE internationally. This year’s edition was dedicated to international issues, innovation in the services provided and health excellence.
Space 2018
The 27th edition of the French “Sommet de l’Élevage” (breeding summit) show took place from the 2nd to the 5th of October 2018. This three-day event is meant to display the agricultural products, techniques and developments available in the market, as well as live demonstrations and conferences on the topical subjects of the industry. As could not be otherwise, Kubota was there to show its developments and products, namely the M4 range, at a stand stand with a surface area of 1000 m². A total of 15 machines were displayed during this edition of the Sommet de l’Élevage. All the visitors to the Kubota stand had the opportunity to appreciate the advantages of some of Kubota’s models, such as the M4072. This year’s edition of the Sommet de l’Élevage show welcomed around 1,500 exhibitors, with a total of 2,000 animals displayed and a myriad of agricultural machines and implements. As Jacques Chazalet, President of the exhibition, stated: "With 95,000 visitors in 2018, we are still on the same trend as last year, which is good news given the difficult drought context we are currently experiencing". Three political figures attended the event, as it is tradition, which was greatly appreciated by the organisers. The Turkish Minister of Agriculture, Dr. Bekir Pakdemirli, attended the show accompanied by Jacques Mezard, French Minister for Territorial Cohesion, and of course, the French Minister of Agriculture, Stéphane Travers. Their presence at the fair was a "proof that SUMMIT is participating in the development of livestock farming on an international scale," said Fabrice Berthon, General Commissioner of the show.
SOMMET DE L’ÉLEVAGE
On October this year, Kubota celebrated a Rugby evening along with Cévennes Motoculture, and invited some of its customers to enjoy the Narbonne - Nîmes match at the Nicolas Kaufmann Stadium in Nîmes. Cévennes Motoculture is one of our major AG & EV distributors present in four French departments (Gars, Hérault, Aude, and Pyrénées Orientales). It is a company specialising in repairing agricultural machinery, public works, and green areas. The company distributes tractors, mowers, and compact excavators, among others. It also provides aftermarket services and a large stock of spare parts. The Cévennes Motoculture establishments organised a VIP "Rugby" private event that began with a welcome aperitif followed by a dinner. 27 guests were able to enjoy an exciting match accompanied by the Cévennes team, which was one of the sponsors of the event. The event constituted the perfect opportunity to introduce the fans of both teams to the Kubota machines, which were displayed at the stadium entrance. The victory of Nîmes (25-23) was then celebrated with a friendly post-game drink.
Terrisson & Fils, Kubota’s agricultural distributor based in Lozère (southern France), celebrated the inauguration of its new shop located in Saint-Amans with various events held on October 11, 12, and 13. In addition to presenting the brand’s new facilities, the event was also meant to celebrate the 10-year partnership with Kubota. The celebration was divided into three different events held on three consecutive days. On Thursday 11th, the schools in the region were invited to discover the Kubota universe through several workshops. On that day, the brand, its agricultural range, and its precision farming products were introduced to the attendees by the different Kubota teams that were present on the site of the event. Friday 12 was the day dedicated to customers who were able to enjoy the new shop and an evening around a regional meal. Finally, on Saturday 13, there was an open day at the shop and everyone was invited to come inside and take a look at our newest products.
Opening of a new Terrisson & Fils shop
Japan’s National Day
Kubota attended the event represented by Germán Martínez, who highlighted the core values of our brand. “Under the motto, ‘For Earth, For Life’ Kubota ensures the best Japanese quality and the protection of the environment through the best technology dedicated to farmers around the world” said the President of Kubota Spain. This year, Spain and Japan are celebrating the 150th anniversary of the establishment of diplomatic relations between both countries. Throughout the year, the Japanese Embassy has organised a series of events and cultural activities in which many companies, such as Kubota, have participated. This time, the event was intended to pay homage to Japan’s Emperor Akihito, on the occasion of his upcoming birthday.
Kubota celebrates the Japanese Emperor's birthday at the Japanese Embassy in Madrid (Spain)
This celebration constituted a great opportunity for our company to make the Japanese values known through our products and business philosophy. Around 600 prominent personalities attended the event in which the M7002 KVT tractor was exhibited at the main entrance of the Embassy. “The Kubota Brand has been consolidating little by little, day by day, by combining Japanese culture with the company’s core values. We have a long journey ahead of ourselves, but we believe that Kubota has to be represented at a high level at all times” – said Germán Martínez – “we are proud to celebrate the commercial relations between Spain and Japan, and we expect to continue to see great results, due to the fact that there is no added value without brand representation. There’s still work to do, but as we always say ‘you harvest what you plant’.”
Financial Results
Insead
Kubota Europe SAS and Kubota España entered 2017 under new leadership
IWA World Water Congress & Exhibition 2018
Kubota will invest in a new R&D site in Europe
Results of operations for the nine months ended September 30
For the nine months ended September 30, 2018, revenue of Kubota increased by ¥94.0 billion [7.4%] from the same period in the prior year to ¥1,364.4 billion.
Domestic revenue increased by ¥7.4 billion [1.8%] from the same period in the prior year to ¥422.8 billion because of increased revenue in Farm & Industrial Machinery, which compensated for lower revenue in Water & Environment.
Overseas revenue increased by ¥86.6 billion [10.1%] from the same period in the prior year to ¥941.6 billion. Revenue in Farm & Industrial Machinery increased due to strong sales of construction machinery and tractors. Revenue in Water & Environment increased as well due to increased sales of ductile iron pipes and wastewater treatment plants (Johkasou).
PDF
Kubota participated in the IWA World Water Congress & Exhibition 2018
In September this year, Kubota participated as a principal sponsor in the International Water Association (IWA) World Water Congress & Exhibition, held in Tokyo.
Professionals of the water supply, sewerage, wastewater and water delivery areas from over 100 countries gathered to share the water related problems and exchange the latest news about technological innovation and leading practices.
Kubota presented its newest technologies and practices for water and wastewater management by means of technical sessions, informative talks and presentations for visitors to learn more about our brand and its environmental policies. At the exhibition, our company relied on two booths: a main booth where our team presented our water related products and solutions, and a second booth located in the Japan Pavilion area, where we introduced Kubota Group’s general information.
For more than 120 years, Kubota has worked to improve Japan’s water and wastewater infrastructure. Nowadays, our technology and solution offer is expanding worldwide, contributing to improve the water circulation and its distribution. With this idea in mind, Kubota will continue its efforts to improve the environment and grant the delivery of clean water to everyone.
Since its creation, our company strives to deliver clean water around the world and solve the social problems resulting from water scarcity.
INSEAD and Kubota, supporting education for the future
INSEAD is one of the leading graduate business schools in the world, consistently topping the ranking and offering its participants a truly global educational experience. INSEAD has several campuses, namely in Europe, Asia and Middle East and alliances with top institutions. More than 1,400 students rely on its degree and PhD programmes. And more than 11,000 executives participate in INSEAD's executive education programmes each year.
Our team supported by Ivo Serra, Mickael Provost and Andreas Kaczmarczyk presented the company as an employer of choice to the best talents the world has to offer during a pleasant networking event. The MBA students that attended had the chance to familiarize themselves with our business and how exciting it is to be on the driving seat of the agricultural and construction machinery industry as well of course, as learn about job opportunities at Kubota. This is a good initiative by KHE HR team which we are happy to support as part of building brand awareness and attracting the best talent to Kubota.
In its endeavour to support education, Kubota has participated in the HR exhibition, organised by INSEAD. This event took place on September 19 in Fontainebleau (France), and its main goal was to show MBA students what the labour market has to offer, and the opportunities available for graduates once they finish their studies.
INICIO el 05
Jan. to Sep. 2018
Escorts Limited
Kubota established a joint venture with Escorts Ltd.
As part of our strategy to promote the entry of our products into the Indian agricultural machinery market, we have created Escorts Kubota India Private Ltd., a joint venture meant to further increase our presence in the country. The Indian tractor market is one of the largest in the world, and is expected to continue expanding in the future. At present, the market is supplied mainly by local manufacturers, which are reinforcing their tie-ups with foreign-affiliated manufacturers.
Kubota has recently reached an agreement with the Indian tractor manufacturer Escorts Limited on the joint establishment of a new tractor manufacturing company.
Kubota entered the Indian market in 2008, when Kubota Agricultural Machinery India Pvt. Ltd. (KAI) was established. This business has been growing and advancing since the launch in 2015 of a multipurpose tractor adapted to towing and other uses.
Escorts Agri Machinery is a pioneering agricultural machinery company from India, and it’s committed to enhancing the country’s agricultural productivity while paying attention to farmers’ needs and requirements. Escorts currently provides a state-of-the-art range of 12 HP to 80 HP tractors with under its two brands, Farmtrac and Powertrac. Escorts Agri Machinery relies on a network of around 800 customer touch-points, ensures the satisfaction of its customers. Escorts Ltd. brings manufacturing know-how and excellent capabilities for components procurement. Through this collaboration, Kubota is determined to accelerate the growth of its tractor business through local production of multipurpose tractors.
A special version for dealers and distributors is also available as well as an Advertising guideline. Don't hesitate to ask your Marketing contacts for more information.
Communication guidelineS
In these guidelines, you will find all the information about Kubota's logos and colours to use but also some templates for business cards or powerpoint presentations. A Guideline box containing all the relevant information was already sent to all our Sales Companies in September 2017. An update of the communication guidelines has been shared recently with Kubota Marketing Teams.
Kubota's communication guidelines at your disposal!
Chronology 1890 – 2018
At the age of only 19, Gonshiro Kubota starts up a foundry – the foundation of the Kubota Corporation.
Kubota begins
The development and manufacture of ductile iron pipes ensures a stable and efficient supply of water.
Kubota revolutionizes water supply
With the first kerosene-driven engine, Kubota sets a benchmark in agriculture and industry.
Kubota drives the future
The start-up of the Sakai motor factory doubles the engine production capacity to 15,000 per year.
Kubota professionalises production
The production of cultivators is the first step towards ever-more agricultural machinery and equipment.
Kubota expands its product range
With the first ride-on tractor in Japan, the Kubota T15, Kubota takes agriculture to a new development stage.
Kubota provides pioneering work in Japan
With the first truss, the Kubota HC75 3-Row, Kubota meets the increasing needs of the industry and small-scale farmers.
Kubota makes rice harvesting easier
With the compact mini excavator KH-1, Kubota makes working in confined spaces easier for gardeners and horticulturists.
Kubota moves into the cities
Foundation of Kubota Europe S.A.S. (KE)
Kubota begins operations in France
Foundation of Kubota UK Limited (KUK) in Great Britain
Kubota crosses the Channel
Kubota founds its Deutschland GmbH (KDG).
Kubota settles down in Germany too
The production of 20 million engines speaks a clear language for the success of the company.
Kubota surpasses a magic number
In the year of the introduction of multi-purpose all-wheel drive for commercial vehicles, Kubota sells nearly 15,000 RTV models.
Kubota exceeds expectations
With more than 3 million tractors produced, Kubota is now an integral part of the global market.
Kubota positions itself as a global player
The introduction of the DC combine harvester series begins in Thailand. This is followed by India and Vietnam.
Kubota brings new combine harvesters to Asia
By taking over the Norwegian agricultural machine manufacturer, Kubota expands its range of implements.
Kubota acquires Kverneland
With the introduction of the new M60 and MGX series, Kubota positions itself in the segment of mid-range-tractors.
Kubota introduces new professional tractors
Three years after taking over Kverneland, Kubota introduces its implements in Europe for the first time.
Kubota expands its product range in Europe
With its performance of 130-170 hp and vast possibilities for precision farming, the M7001 sets new standards for professional tractors.
Kubota presents new flagship
Kubota Farm Machinery S.A.S. is opened in the French commune of Bierne and begins production of the M7001-series.
Kubota sets a new benchmark
With the acquisition of the American agricultural machinery manufacturer, Kubota expands its implements division and consolidates its position as a system provider.
Kubota takes over Great Plains
Kubota Farm Solutions bundles the best Japanese culture of excellence in an integrated system of products, performance and services.
Kubota solves global challenges
1890
1947
1983
2011
2017
1960
1973
2005
2014
2015
1893
1922
1937
1966
1974
1979
2002
2004
2007
2012
2016
Establishment of Kubota Holdings Europe B.V, a new undertaking meant to create a Pan-European Kubota Corporate Culture and position the brand in the international markets. This Holding Company is established in Europe as the Regional Headquarters of Kubota’s industrial and agricultural machinery business.
Establishment of KHE
Do you remember...?
Kubota invests in a new R&D centre to start operations in 2020. The new site will be located in Crépy-en-Valois, France and will develop cutting edge technology for their new models to meet the specific requirements of European farmers while keeping the Group’s DNA: reliability, ease of use and best cost of ownership.
R&D
2018
