The world is over–
flowing with waste
What are the trends and drivers that will unleash a wave of transformation towards Zero Waste Futures?
We partnered with The Future Laboratory,
the renowned futures consultancy, to create the
“Zero Waste Futures” foresight report, which offers
a comprehensive view of key drivers, trends and
action points for stakeholders in the Food and
Beverage, Apparel and Beauty sectors.
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70
8
10
74
1.3
%
in
%
billion
increase in global waste production by 2050 if no action is taken
consumers are trying to reduce their plastic waste
of consumers are willing to pay more for sustainable packaging
tonnes of food is being lost or
wasted every year
World Bank
YouGov
Boston Consulting Group
UN Environment
What’s driving the Zero Waste Futures agenda?
Sustainable Mindsets
Less or Better?
The Plastics Debate
Legislative Tsunami
Eighty percent of the decisions you make during the design phase will determine how sustainable your product will be in the end.
Rob Groen in ’t Wout, Marketing Manager Films, Avery Dennison
Our team of experts have identified six key trends
Here’s a snapshot of what you will discover in the report.
Valuable Waste
Returnable Loops
Enhanced Recyclability
Embedding Eco-Design
Extended Lifespan Apparel
Carbon Labelling
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Consumers’ demand for action on sustainability – combined with a realisation amongst brands and retailers that waste reduction offers tangible value – is pushing new circular systems. How and why does this shift in mentality represent progress in the sustainability agenda and the circular economy?
There is a current tension in
how we tackle waste in a society defined by mass consumption. Should the focus be on reducing the waste through the ‘reduce, reuse, recycle’ philosophy?
Or should we be looking to create new systems, materials and products that are better suited to embed circularity from the start?
When it comes to waste,
perhaps nothing is more contentious than plastic.
From a consumer perspective, plastic packaging has become
a visible representation of humanity’s impact on the planet. How can we radically regenerate a sustainable future of plastics?
Governments around the
world are legislating their way towards zero waste industry, driven by public concerns over climate change and ambitious decarbonisation targets.
Will policy decisions bring
much-needed momentum
to the march towards a
zero waste future?
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The "Zero Waste Futures" report aims to provide a strategic framework and outline a set of key drivers that will help scale solutions to help the transition
to a circular economy and a zero waste future.
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