Inside Are July Inside Are Are Media Advertising

Inside

July 2023

aremedia.com.au

Supercharging

The Weekly

Australia’s leading omnichannel content company for women.

Andrew Cook

DIRECTOR OF SALES

Jane Huxley on authenticity and why the CV is dead.

ello and welcome to this issue of Inside Are, the first for 2023. We’ve had an incredible start to the year as we continue our journey to become Australia’s leading omnichannel content commerce company for women. Watch out for a series of

special “Ignite” events in September to hear more of what we have been building behind the scenes. Also this month, the first of three celebratory issues for the Australian Women’s Weekly’s 90th anniversary hit the stands. In this issue you can read more about our plans to supercharge and invest in this 90-year-old icon. We are delighted to roll out the Australian media-first expanded partnership with Roy Morgan, offering exclusive social media audience profiling. Are Media has one of the biggest social media footprints per capita of any publisher in the world, and now we can provide advertisers with a more complete picture of our social profiles by brand, to better target campaigns. And finally, last but certainly not least, let’s have a conversation about sustainability. The environmental credentials of printing have been in the spotlight for some time but there are many myths to debunk on this topic. Did you know that the pulp and paper industry, in its best form, is carbon neutral? And it is one of the only industries where the end product is completely recyclable or re-usable. Paper recycling rates in Australia are amongst the highest in the world with over 87% of all paper being recovered. Are Media takes great pride in our sustainability credentials and over the coming months, we aim to share more with you about our approach. Thanks for your support,

Get in touch

Welcome

Nicole Byers on supercharging the 90-year-old icon.

What is the one streaming device you couldn't live without?

Social media insights.

A collaboration that brought back the '07s.

Are Media upcoming events and awards.

Getting it right

The Australian Women's Weekly

Streaming survey

Partner benefits

Go get it, Girlfriend

Diary dates

Ways to connect across our home, book and lifestyle brands.

The backstory

World first

Are Media's Partnership with Roy Morgan delivers global-first social media insights

Are Media recently announced its expanded partnership with leading Australian market research company Roy Morgan to gather worldwide audience insights from its extensive social media channels that are currently not available anywhere else. Under the partnership, Are Media’s social media audiences across Instagram, Facebook and other social platforms will be included in Roy Morgan’s official Single Source database, giving advertisers a more accurate profile of its social audience, to deliver commercially driven social campaigns that engage the right audience. Inside Are sat down with recently appointed social strategy manager Elise Wright and head of research Nat Bettini to discuss Are Media’s social strategy and what findings we can expect from the new expanded partnership with Roy Morgan.

Elise, Are Media has one of the largest social media footprints per capita of any publisher in the world. Why do you think this is?

ELISE: With 81% of the Australian population being active social media users, that means that the Are Media audience is on social. Whether it’s searching Pinterest for a recipe, looking to Instagram for fashion inspiration, or checking in on celebrity news on Facebook, we are where our audience is, giving them the content they need, when they need it.

Elise, how do you continuously engage your audiences on social?

ELISE: Being able to continuously engage with audiences on social is a tough ask because there are so many brands and publishers fighting for those eyeballs. On average, there are 4.75 billion items shared on Facebook each day, so standing out amongst that comes down to offering genuinely useful content. For decades our brands sold millions of magazines each year because people trusted us – as the world has shifted to digital, we’re keeping that same trust alive in new ways.

Nat, as head of research, what insights are you hoping to glean from the RM partnership?

NAT: The primary reason we extended our partnership with RM is to understand our social audiences as deeply as we do our print and digital audiences. This will give our advertisers a more accurate profile of our social audience to deliver commercially driven social campaigns that engage the audience that they are targeting. We know RM can deliver rich insights into demographics, attitudes and intentions – and now we will have these for our social audiences as well.

Nat, what opportunities do you see for marketers in embracing social in their campaigns?

NAT: In our upcoming thought leadership piece Social Currency we will be providing advertisers with a playbook of how to engage with women through social media – including different content areas that resonate and how to work with our brands specifically to amplify their messaging. The data we receive through the RM partnership will also enhance this playbook later in H2.

Elise can you explain our content strategy across our social platforms?

ELISE: Every social channel offers a different user experience, just like digital being a different experience to print. You might go to Pinterest to plan an event, or you’re looking at Instagram to see pictures of an event that has already happened. Our content is curated and shared with the reader’s mindset and the user experience in mind. It’s all about context. What creates buzz on TikTok won’t get much attention on Facebook, and vice versa.

Nat, we understand the full data will not be available until launch, however, can you give us a sneak peek on what kind of new data we can expect?

Social Currency: Are Media’s next thought leadership piece creating meaningful connection and power in today’s social media landscape. We’re building the ultimate playbook for brands wanting to capture female attention and intention on all social media channels.

Finally, can you share with us your first thread?

NAT: Early findings indicate that social audiences are largely similar in terms of attitudes to print and digital, however, there are demographic and behavioural differences that make these audiences unique. For example, the Better Homes & Gardens social audiences all skew significantly more female than the Better Homes & Gardens print and website audiences. It’s not just broad differences we are seeing either but also at the platform level with Better Homes & Gardens Pinterest audience not only being the youngest within the brand but also having the greatest proportion of big spenders.

Coming soon

Elise Wright, SOCIAL STRATEGY MANAGER ARE MEDIA

Natalie Bettini, HEAD OF RESEARCH ARE MEDIA

The Australian Women's Weekly turns 90 and transforms

Nicole Byers, editor-in-chief of The Australian Women’s Weekly and group publisher of lifestyle, sat down with Jason Pollock of AdNews to discuss how Are Media is supercharging this 90-year-old icon to become an omnichannel content commerce engine.

Source: Roy Morgan Single Source Australia, Mar23

figures have proven audiences want a different experience from the brand on different platforms.

“If audiences have loyalty to a brand, that loyalty will extend through to the different channels, so the approach we have is very much around thinking about how they want to receive specific content and on what channels they want to receive it,” said Byers. Byers said that although the brand has evolved massively from its founding back in 1933, it has remained true to the core of delivering authentic content and quality storytelling. “While there's been a lot of disruption to media in many different ways, remaining true to those values has kept us unique and relevant - we still tell stories that you won’t find in other places and we raise up women's voices that otherwise wouldn’t get heard,” said Byers. “I think the fact that we've remained true to that core, while still evolving to reflect the times, is why the brand still resonates with women so deeply, and why are we still seeing increases in our readership.” Byers said those trends of increasing readership and emerging younger audiences is a result of content, marketing, and social media efforts, but that the brand has always had the advantage of being a magazine that’s shared, whether that’s through neighbours and friends or by being passed down through generations of families. “That's one of the joys of being around for 90 years - you'd be hard pressed to find someone on the street who hasn't heard of The Women's Weekly or had a cake from the children's birthday cake book. We have brand recognition in spades,” said Byers. “Now it's about messaging what we are to women today and highlighting the contemporary lens we put over our content. We want to continue to acknowledge the nostalgia but also raise awareness of where the brand is right now and where it's heading tomorrow.” Byers said with the proliferation of news and lifestyle content delivered on a wide range of digital and social media channels, trust in media institutions has been eroded. To be a trusted brand for 90 years is something that can't be replicated by newcomers, credibility and

icole said that there was the belief for a long time that you were either in print or you were on digital, but that just isn’t the case for the Women’s Weekly, as both wider technology changes and the publication’s readership figures have

The average age of the Women’s Weekly reader is 48 down from 53 in 2020

Women's Weekly reaches 1,309,000 people every month up 9% YOY

authority can't be created overnight. “It's something we have to keep at the core of what we do if we want to be successful in our content commerce ambitions and in growing our digital and social audiences.” “The success of The Women's Weekly is around authenticity, trust and respecting our audience's intelligence, that's what we always talk to brands about. This audience is complex and they have to be treated accordingly. “Women are not singularly focused: we can really care about having great hair but also care about the plight of refugees and international issues. Our readers are intelligent, and they want to understand and share values with the brands they engage with, whether it's the Weekly itself or the clients that work with us.” The Women’s Weekly have a number of different celebrations planned to mark the momentous occasion of 90 years, beginning with an exhibition at Bendigo Art Gallery that opened at the end of May and runs through to 27 August. The launch of a nationwide cultural and societal survey, “The Voice of Australian Women”, will be released later this year, following on from a survey carried out by the magazine in the 1980s that asked women everything from the state of their relationships and their finances to how they felt about social issues and politics.

I think the success of The Women's Weekly is around authenticity, trust and respecting our audience's intelligence.

“It was just a fascinating read for us when we were looking at it – it was like a time capsule - and we thought how interesting it would be to look at it again and ask similar questions now,” said Byers. The publication has also created The Esme Fenston Fellowship as part of the celebrations, designed to mentor a regional freelance woman journalist as part of The Walkley Awards. Byers said The Women’s Weekly really wants to make sure that what occurs during these celebrations is acknowledging the past, but also supporting women into the future. “One of the things that I've been really excited to talk about is the impact the Weekly had on journalism for women, the impact and the dedicated vision that they had from the very start for this to be a magazine that employed women really meaningfully,” Byers told AdNews. “In 1933, less than 10% of journalists were female and they were mainly doing social events and puff pieces. The Women’s Weekly became somewhere women came and worked in large numbers for a long period of time. As The Women’s Weekly looks towards its 100-year anniversary, Byers said the brand is in “a really strong position” for the next decade. “To be standing here with the brand growing in readership, a cross-platform audience already over 2 million - I feel like in the next 10 years, we're in a pretty unique position to grow a broader audience and attract new demographics to the brand. “I'm really excited about that.” Read the full article.

The Australian Women's Weekly: 90 years of an Australian icon Bedigo Art Gallery, open until August 27, 2023.

Streaming survey

Female audiences can’t live without streaming channels but they're not always loyal, our latest HERPulse: audience survey shows

In the wake of the great Netflix password crackdown and cost of living pressures, the entertainment and streaming industry underwent a dramatic transformation, forcing viewers and providers alike to adapt to this new era of preference. One where viewer loyalty constantly shifts, and the churn and return is becoming the norm. Last month we did a call-out to our Insiders Community to better understand their streaming habits and uncover the seismic shifts that are shaping our audience experience and the industry.

If you would like to access a copy of the full report, get in touch with advertising@aremedia.com.au

Watch and switch off

While the TV Week audiences are least likely to give up streaming services, increasingly cash-strapped audiences are ready (and willing) to part ways with a streaming service at the drop of a hat. However, there is one platform that our audience cannot part with and that’s Netflix, with nearly half (48%) agreeing that they can’t live without Netflix. Why is it, then, that one in five cancel regularly? The idea of cancelling Netflix is more complicated than it is for other streaming services. After all, nearly half of us (43%) sign up for a streaming service for a single TV show or movie. Oh, no more Poker Face? Cancel! Netflix, on the other hand, has become a utility for many. That’s a subscription that we willingly pay automatically, just like an electricity bill. But what makes Netflix different? Maybe because it was our first streaming service and it’s become a habit, or maybe it’s because we’re addicted to Stranger Things or Selling Sunsets. Whatever the reason, our audience is confident they will never be without Netflix for too long.

If you think you’ve seen the last of the past, think again. When it comes to content, all the streaming services are jumping on the reboot bandwagon. There is real hunger for binge-worthy shows, particularly those that are filled with nostalgia, with 81% of our audience agreeing that they’ve re-watched something because they felt nostalgic. All you need to do is look at your phone to see social feeds clogged with Stranger Things theme songs or the iconic dance from Netflix’s Addams Family spin-off Wednesday, which is the perfect blend of nostalgia with Gen-Z appeal. It’s likely we will continue to see streaming giants turn to reboots for new content in the future.

Binging on nostalgia

The watch list

As new streaming video services enter the market and TV networks continue to produce original content, consumers’ video options are rapidly increasing. This abundance of choice has empowered viewers with robust libraries of quality video content, but it has also created a complex video landscape for consumers to navigate in order to find their next binge-worthy show. With this shift, social media has become a hub for streaming enthusiasts to learn about new shows, with over half (51%) saying they discovered a new show through recommendations. Over half (53%) of our Insiders Community said they would like to be alerted about upcoming TV shows and movies that may be of interest to them.

The magic of mags continues

Let’s take a quick ‘pause’ on all things streaming. While we do live in a tech-reliant world, it should be noted there are certain activities women still prefer to do offline, one of them being reading! Not only have we seen an uplift in magazine readership, but three in four women (78%) still prefer to read books the traditional way – hard copy – despite the more compact formats of Kindle or audiobooks. This ties in to the notion of women (of all ages!) wanting time to switch off from technology and escape into the physical pages of a good book.

Q. What is your preferred way of reading books?

This applies to women of all ages – including the younger ‘tech gen’ women (18-34)

Q. Please indicate whether you agree or disagree with the following statements related to re-watching TV shows

I've re-watched a TV show becuase I simply love it

98%

81%

I've rediscovered a TV show by chance and re-watched it because I felt nostalgic

I re-watch TV shows the same way as I would the first time

I've re-watched a TV show with someone I recommended it to

I sought out a TV show I've watched before specifically because I wanted to appreciate it differently

I look for further content beyond just the original show so I can savour it again

I only watch my favourite parts for the nostalgia

74%

53%

50%

49%

21%

What is the one streaming device you couldn't live without?

48%

23%

Netflix

Prime

Disney

Stan

Binge

Other

I can live WITHOUT streaming

Hard copy

Kindle

Audio books

I don't like to read

78%

Source: Are Media Research, HerPulse – Entertainment, Jun23. N= 501 subscribe to streaming services

Source: Are Media Research, HerPulse – Entertainment, Jun23. N= 550 women who re-watch TV shows

Source: Are Media Research, HerPulse – Entertainment, Jun23. N= 835 women 18+

Q. Which service do you MOST regularly cancel?

Netflix

Stan

Disney

Prime

Binge

Other

20%

16%

13%

10%

14%

18%

None

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Q. Which service do you MOST regularly cancel?

Netflix

Stan

Disney

Prime

Binge

Other

20%

16%

13%

10%

14%

18%

None

Go get it, Girlfriend!

Our recent collaboration with Prime Video saw us celebrate the best of '07 and the return of a special one-off issue of Girlfriend magazine.

challenge. How do they convince them to tune in to their show and not the myriad of others out there? This was the challenge Prime Video faced when launching their new Australian Amazon Original series Class of ’07. Class of ’07, which premiered on 17 March 2023, oozes high-school nostalgia. Anchored around a 10-year reunion that happens to occur during the apocalypse (cray, hey!?), it comically surfaces iconic memories of a simpler era. As a new local series with zero IP awareness, the absence of a well-known ensemble or the free kick of global social chatter, Class of ’07 needed to rapidly relate with audiences to drive intrigue and interest and ultimately get those “Add to Watchlist” ticks. To do this, Prime Video retained media agency Rufus Powered by Initiative and engaged with Are Media, creating a nostalgia-filled, omnichannel creative campaign to bring back the iconic teen magazine Girlfriend for a one-off print edition. The limited-edition print run sparked nostalgic hype against the target audience of now twenty- and thirty-something women, with Class of ’07 organically interweaved throughout the mag.

The team looked at the relationship between the key themes of the show and the audience, asking: What’s going to create an emotional connection? What will get people talking about a show and generate press pick-up? Are Media secured global megastar Taylor Swift for the cover of Girlfriend’s exclusive collector’s print edition, which saw editorial unpack the hottest trends, fashion hits and celebrity crushes of 2007. Consumers were treated with the return of fan-favourite sections such as “How Embarrassment!” and “Sex Ed” with sexologist Chantelle Otten, as well as celebrity interviews with Emily Browning, Caitlin Stasey and Megan Smart from Prime Video’s Class of ’07.

ever has the battle for eyeballs been more epic in the entertainment industry. With so much choice and control when it comes to their time and attention, today’s viewers present streaming/TV providers with an altogether new

The campaign delivered a deeply integrated, cross-platform and multi-experience partnership that utilised Are Media’s omnichannel capabilities to connect with over 8 million Australians per month and transport them back to ’07 with the ultimate time capsule release.

Distributed to influential fans, sparking mass memory sharing.

Influencers

Distributed influencer packs with collector’s print edition and nostalgic merchandise from the 2000s (or noughties) to key Aussie media personalities, creating UGC and increasing brand awareness.

Co-branded Girlfriend cover photobooths in shopping centres and at the premiere event, to live the ultimate high-school dream.

Westfield

Delivered Prime Video Australia’s most streamed program post launch in AU and even went global, making the Top 5 streams across five countries including NZ! Transported millions back to 2007 and got Australia talkin’. The full Class of '07 campaign achieved +1,076 pieces of organic editorial coverage and reached +3.15M Australians organically, 46% longer than average dwell time on Are Media editorial content, outperforming benchmarks by 259%! Class of ’07 saw the biggest local premiere event for a Prime Video Australia release in terms of both attendees (+34%) and social shares (+144%).

Key results

“Content is an intrinsic part of culture, and what better way to celebrate the culture of the noughties than by bringing back the beloved magazine that women across Australia read in their teenage years! Our strong partnership with Are Media has enabled this fun flashback, and we hope readers and viewers are delighted.”

Hushidar Kharas, PRIME VIDEO AUSTRALIA AND NEW ZEALAND COUNTRY LEAD

Andrew Cook, Are Media director of sales, said the partnership showcased the company’s ability to deliver creative marketing activations across multiple touchpoints. “We were thrilled to work with Prime Video on this unique campaign, bringing back the iconic magazine Girlfriend. The concept was a great example of the creative potential of our omnichannel offering, which drives engagement and awareness for maximum results,” he said. “This campaign demonstrates the strengths of our creative team, and their ability to tap into the 2007 zeitgeist to create an out-of-the-box offering, and to deliver the campaign across Are Media’s omnichannel offering. Plus, it’s been wonderful to reinvigorate Girlfriend magazine for a new audience – and take our 2007 readers back to their teen years!” Summer Treseder, Rufus Powered by Initiative strategy lead, said: "Knowing media is the ultimate time capsule and has the ability to spark nostalgic hype like nothing else, we set our sights on Girlfriend early. Using this partnership as the epicentre of our entire campaign, we maximised its influence to not only drive attention but organically promote Class of '07 in a way that all Australian women would connect with… and we couldn’t be prouder of the results."

Read the full issue of Girlfriend

Click here

Getting it

Ahead of the B&T Women In Media Awards, presented by Are Media, CEO Jane Huxley opens up on the importance of authenticity, creating a workplace culture and why the CV is dead (sort of).

Q: How would you describe your leadership style?

A: I’d like to think it could be described as two things: people-centric and normal. And that's what I’d like on my professional gravestone if there was such a thing! “Jane was normal, and she thought people were everything.” I have always fundamentally believed that if you get the right people in the right jobs and they feel valued, business will perform well. That belief translates regardless of what industry you're in and it’s actually the hardest thing to get right.

Q: What do you mean by people-centric?

A: It means valuing behaviours in an organisation as much as you value the output or activity from each person. What that means is that how people go about their jobs is at least equal to what they do. It's one thing to be a top performer, but without support from your team or others in the business it won’t actually make an impact. It also means role-modelling the behaviours and holding others accountable when they don’t show up the right way.

Q: How do you create a culture in a workplace?

A: A company culture comes about as a result of a thousand small things and is constantly evolving over time. There isn’t a 'leadership dial' you can use here to adjust a culture, however, I think what can influence a healthy culture is strong, consistent communication, accountability and authenticity. Strong communication means putting the mechanisms and frameworks in place to ensure that clear communication is coming from the top down and that the key messages are trickling all the way through the business, and that they're consistent over a long period of time. We have a monthly All Hands at Are Media and sometimes I feel I am saying the same thing over and over again – until you hear that same thing being bandied about in a meeting or a conversation and you think … Yes!!!

Q: When you're recruiting staff, what are you looking for?

A: I'm looking for this magical thing that we call ‘fit’. I’m looking for somebody who aligns not just with our values and our behaviours, but also fits in more broadly with the organisation. ‘Fit’ is really a set of behaviours that supersede the skills that you find on a CV (sensing a theme here…?!) Fit doesn’t mean everyone thinks the same way, and it isn’t anathema to diversity. I really value different experiences and perspectives, but you need to be able to engage in friction or discussion in an accretive way.

"Jane takes the time to genuinely recognise the contributions of team members, creating a real sense of trust and camaraderie."

Marena Paul, CFO ARE MEDIA

Q: How would you describe your leadership in tough times?

A: When things get more challenging, I tend to increase communication and be a little more directive, but with a consistent tone and style of delivery. I have a very specific methodology that I utilise for variance, which is comprised of four parts: look at current state, describe desired state, understand the size of gap, generate a prioritised plan to fix. This is my chosen methodology when things are not going to plan and is a much more detailed view of a high-level issue. It's also important to understand what you can learn in these times, and how to apply these to not repeat mistakes of the past.

Jane Huxley, CEO ARE MEDIA

right...

Q: What's the best leadership advice you've ever been given?

A: It’s a simple five-word mantra. “Don't believe everything you think.” We humans have an amazing thing called imagination, which is mostly good… however, it also has the ability in our professional lives to create whole sets of circumstances and narratives that actually never happened! So, when I catch myself ruminating too much over an issue, usually in the dark of night (!) I always try to take a step back and look for facts. To separate what actually happened from what I think happened. That approach has saved me more than once. Bring creativity to work but leave the imagination at home.

Q: What's been your biggest leadership lesson?

A: Never stop learning. Leadership has got to go hand-in-hand with a growth mindset, and you need to be constantly looking at what you could do differently, responding to the culture, talking a global perspective. As a leader, you can’t expect to get it right 100% of the time. I get something 'wrong' pretty frequently, and I think, ‘OK, what would I do differently?’. Leadership should be, and is, a constant evolution. I also have a range of mentors, coaches and people who are close to me to give me feedback and advice – to ensure that I am not leading from a bubble, but also taking on board where or how I can do better from a different perspective.

Q: Final question, Jane. Any advice for women wanting to step up?

A: I’d encourage people to create their own 'compendium' of what good leadership looks like. Look to men and women you admire. Read books. Listen to your friends and colleagues. Take learnings from your own most challenging times – which are usually the most powerful of all. Think of all of those as ingredients for your own recipe of leadership. And that's what drives authenticity. Leadership is not set and forget, and it's not the same for everybody. My advice is to start collecting your 'compendium of leadership' early in your career. At some point, when you are ready, those ingredients will coalesce and start to become the kernel of you as an authentic, individual leader. And from that you can grow.

"Jane enjoys a good robust discussion and is always searching for a better way to do something or learn something. She is humble enough to know she does not know it all and is always willing to learn from everyone."

Earlier this month Jane introduced two new general managers and a new head of digital strategy and implementation as part of our strategy to invest in content verticals.

Susan Armstrong brings with her extensive experience in the media industry, spanning print and digital platforms. She joins Are Media from The Suite Collective, where she founded and served as editor, celebrating and supporting women in leadership. Susan's impressive background includes working at ACP and founding Ireland's first teen magazine, Kiss, as well as being part of the executive team at IMAGE Publications and the global content director at The CEO Magazine. In her new role, Susan is leading the entertainment vertical, overseeing renowned brands like Woman's Day, New Idea, Take 5, That's Life, TV WEEK, WHO and Puzzles.

Susan Armstrong

With over 25 years of publishing experience, Nicky Briger has stepped up from her role as editor of marie claire to take the newly created role of general manager - fashion and beauty. Nicky has held editorial roles at WHO, InStyle, and SHE magazines, as well as deputy editor of Sunday Life. As the leader of our fashion and beauty vertical, Nicky will drive the omnichannel success of marie claire, ELLE Australia, and Girlfriend.

Nicky Briger

"Jane’s mentorship and dedicated time to my development is the most valuable career guidance I have ever received. Jane has created an environment that fosters collaboration, creativity, testing and learning whilst allowing everyone to contribute their unique perspectives and talents."

All-star recruits

Alison Izzo returns to 54 Park St as head of digital strategy and implementation, after starting her career in the same building 20 years ago. Starting in editorial in iconic print magazines CLEO and Dolly, she made an early transition to digital by joining Popsugar’s launch phase in Australia. She’s since focused her efforts on the women’s lifestyle space, holding senior digital and hybrid editorial roles at Harper’s BAZAAR, ELLE, Cosmopolitan, JONES, Stellar and Body+Soul. She is excited to bring her varied experience to oversee our omnichannel transformation across print and digital.

Andrew Cook, DIRECTOR OF SALES ARE MEDIA

Sally Eagle, CUSTOMER DIRECTOR ARE MEDIA

Alison Izzo

Women In Media 2023. These awards recognise the exceptional female-identifying talent who have achieved incredible success in their professional arenas, as well as those who mentor and cheer on other women. Are Media presents the Women in Media Awards. 25th August, White Bay Terminal. Tickets here: bandtwim.com.au

Joining our team are Susan Armstrong, now general manager - entertainment, and Nicky Briger, taking on the role of general manager - fashion and beauty.

Dates for the diary

2023 events season is in full swing with two signature events from Australia’s leading food and wine authority, Gourmet Traveller, and a bespoke event for OGX designed to up your hair game.

There will be two sessions, each offering the opportunity for attendees to have their haircare and styling questions answered. They will also get to meet some of Australia’s leading beauty editors and hair experts, including marie claire beauty director Sally Hunwick, BEAUTY/crew editor Delaney Loane, celebrity hair expert Aimee Hershan and beauty expert Dominic Porras. They’ll be sharing advice on how to lift one's haircare and styling game. There will also be personalised haircare consultations at the OGX blow-dry bar. All this pampering and expert advice will no doubt make guests hungry so there will also be refreshments, barista-made coffee, champagne and gourmet snacks at each session. Plus, everyone who attends will receive an exclusive gift bag valued at $250. Session places are limited at these exclusive reader events and fill fast!

Hair mastered event

marie claire and Beauty/Crew

Hair obsessed? marie claire and BEAUTY/crew have created the ultimate bespoke event for OGX that promises to be a fun, informative and interactive day focused on all things hair.

VENUE La Porte Space, 87/103 Epsom Rd, Rosebery NSW DATE Saturday September 16, 2023 TIME Two sessions available. 1 10.00am–12.30pm 2 1.30pm–4.00pm For further information: rsvp.marieclaire@aremedia.com.au

The prestigious Gourmet Traveller Restaurant Awards, which recognise the nation’s top culinary offerings, will be revealed at a gala event on August 21 at Brasserie 1930 at Sydney’s newest five-star hotel, Capella Sydney. This year, a new award has been introduced, the Readers’ Choice Icon Award, proudly supported by the Gourmet Traveller Gift Card. The award aims to celebrate the restaurants that are icons of Australia’s dining landscape, as voted by Gourmet Traveller readers. All Restaurant Awards Finalists will be revealed in the August edition of Gourmet Traveller, on sale July 31, while the full list of winners, along with the annual Gourmet Traveller Restaurant Guide, will be featured in the September edition, on sale August 28.

Restaurant awards

Gourmet Traveller

The much-loved Gourmet Traveller Annual Awards returns, this year with a new ‘Reader’s Choice Icon Award’.

Set sail for a first taste of Sydney’s hotly anticipated opening of Martinez, the new harbourside eatery from House Made Hospitality (Hinchcliff House, Promenade Bondi Beach). Led by executive chef Alex Wong (Lana) and head chef Andrea Sonnante (Fratelli Paradiso), this multi-venue Quay Quarter flagship brings to life the lighter style of southern French cuisine found in Provence and Nice through to Corsica. Join us as Sydney’s newest hotspot opens its doors for an exclusive evening hosted by Gourmet Traveller editor Joanna Hunkin and Oceania Cruises. In the spirit of new adventures that encapsulates Oceania Cruises’ culinary program, chef Alex Wong will take us on a culinary journey through Southern France across four courses with flowing wines to match. This special GT reader event brings to life Oceania Cruises’ commitment to the Finest Cuisine at Sea®, a program designed to immerse travellers in their destination through food, flavour and produce. Invite your friends, family or colleagues to share in this exclusive event and be the first to experience the French charm of Martinez as we celebrate food, travel and adventures to come. Tickets are $140 per person including paired wine. To secure your place visit eventbrite.com.au

South of France calling

Join Gourmet Traveller editor Joanna Hunkin and Oceania Cruises for a spring evening soiree at Martinez in Sydney’s Circular Quay.

VENUE Martinez, Quay Quarter Tower, 50 Bridge St, Sydney DATE Thursday September 21, 2023 TIME 6.30pm PRICE $140pp including shared tasting menu with paired wines Gtreaderdinner.eventbrite.com.au

Throughout the month of August, in recognition of brands that advocate natural and organic beauty, and the growing demand from our audience, beautyheaven will focus on showcasing the very best in natural and organic beauty offerings. There are various opportunities available for brands to partner with this initiative which includes a marketplace-style member event that will drive review generation and education, taking place on Saturday August 12. If you are interested in being a part of this exciting opportunity please reach out to Samantha.varney@aremedia.com.au

The backstory

Driving engagement and intention, here's a snapshot of the multiple ways to connect across our home, books and lifestyle brands over the next few months.

Inside Out has partnered with Fenton & Fenton to bring their Rising Talent Artist Search back for a fourth year. Seeking to unearth and elevate some of Australia and New Zealand’s most exciting up-and-coming artists, the winner will be announced at the Fenton & Fenton gallery in Melbourne on August 11, followed by an artist profile in the October issue of Inside Out.

The 2023 Inside Out | BRICKWORKS Home of the Year awards celebrate projects that embody the idea of home, highlighting the human response to design and a clever use of materials. There are six categories including: Best New Home Build; Best Home Renovation; Best Sustainable Project; Best Interior; Best Use of Materials: Bricks; and our newest addition, Best Outdoor Room. The overall winner will be announced in the October issue and will receive a $10,000 cash prize following an awards dinner held at the Brickworks Design Studio in Sydney.

Natural Beauty Month

Fenton & Fenton Rising Talent Artist Search

Inside Out’s annual Home of the Year Awards

Are Media Books works with a diverse range of brands and organisations to produce custom books, magazines and online content. Our talented team creates bespoke products for brands to sell on to their direct audience. As a publishing house, Are Media Books can also distribute through retail and create efficient strategic distribution plans. Keep an eye out for the latest releases including; Rugby League Icons on sale August 1, the inaugural Thermomix magazine on sale October 23, and 90 years of The Australian Women's Weekly in November. For inquiries, contact David.Scotto@aremedia.com.au

Books

Country Style magazine is celebrating heroes of the community with its annual Legends of the Land awards. They’re the growers of world-class produce; the hoteliers who go above and beyond; the shining stars who always offer a helping hand. The winner receives a prize from Robert Gordon worth $2000. Entries close Friday August 18, 2023; visit homestolove.com.au/CSlegends

Country Style seeks Legends of the Land

On July 30 the 63rd TV WEEK Logie Awards is back with all of the glitz, glamour and gossip that Australia loves. With Channel Seven as the broadcast partner and at a brand new location at The Star Sydney, TV WEEK will be joined by the best of Australian celebrities and industry executives to celebrate TV’s night of nights.

TV Week Logie Awards

Now in its 25th year, Top 50 Rooms celebrates the beauty and power of a well-designed room. We are seeking a diverse range of room schemes that together display the pinnacle of skill, quality and creativity in Australian interiors today. Entries close August 25, 2023, with the 50 best projects to appear in the November 2023 issue of H&G. For further details email houseandgardentop50rooms @aremedia.com.au

House & Garden Top 50 Rooms

Father’s Day is just around the corner, and we all know dads are easy to please but notoriously hard to buy for. Hardtofind.com.au is Are Media's go-to online gift shop – a curation of thousands of unique and thoughtful gifts from creators and small businesses from all pockets of the world. It's also a huge part of our e-commerce solutions. Check out our new Father's Day gift guide at hardtofind.com.au

hardtofind Father’s Day

Founded in 2021, the National Emerging Art Prize was established to provide a highly visible national platform to identify, promote and support the most promising emerging visual and ceramic artists in Australia. In 2023 the National Emerging Art Prize exhibition will tour both Sydney and Brisbane. A group of NEAP artists showed at the Affordable Art Fair in June and more will be selected to exhibit at December’s ACB Selects and other events through this year. NEAP’s 2023 edition is open for submissions and will culminate in November with a group show at Michael Reid Art Bar. Entries for NEAP 2023 close September 1.

Belle X National Emerging Art Prize 2023

Belle Fanuli IDA

Credit: Chloe Smith Photography.

In association with Fanuli, Australia’s leading furniture and design brand, Belle is delighted to announce that entries are open for the 2023 Interior Design Award. Now in its 13th year, this prestigious awards program is committed to supporting the creativity and innovation of the local industry by celebrating and rewarding excellence in Australian interior design and decoration by individuals, partnerships and design practices at residential, hospitality and commercial levels. Entries close Friday August 25, 2023 and projects can be entered at homestolove.com.au/IDA2023

Let's have a conversation

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Claudine Hall Head of Commercial Marketing and Communications claudine.hall@aremedia.com.au

Blake Wright NSW Head of Sales blake.wright@aremedia.com.au

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