Data Driven 2020 Experience 1

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GLOBAL SUMMIT

BOSTON, MA | AUGUST 13 - 15

Featured Speakers

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ELAINE SUZE

MICHAEL SCARN

STELLA GREENE

EARLY REGISTRATION IS OPEN

The ALL NEW 2020 Data-Driven Salon Experience is an experiential deep-dive into the business metrics required for success in today’s ever-evolving salon environment. Join us for weekly online education and forums. See the schedule below and featured speaker lineup!

Email Address

EARLY REGISTRATION IS OPEN

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Email Address

GLOBAL

MIT

SUM

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HOST A MEETUP

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CAN'T MAKE IT?

Find Out

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GROUP RATES

SEP 28

11:00AM - 11:30AM PT

Owner’s Forum: Rejuvenating Your Brand

11:30AM - 12:00PM PT

Scheduling Management

12:30PM - 1:00PM PT

Metric Presentation: Percentage of Guests Purchasing Retail

AUG 14

9:00AM - 11:30AM

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11:30AM - 1:00PM

Lunch Break

1:00PM - 6:00PM

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AUG 15

9:00AM - 11:30AM

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11:30AM - 1:00PM

Lunch Break

1:00PM - 6:00PM

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SPOTS ARE LIMITED

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Email Address

SPOTS ARE LIMITED

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schedule

EVENTS

coachES

sponsorS

Metric Presentation: Productivity—Managing Per Square Footage

12:30PM - 1:00PM PT

Sales Tracking and Leaderboards

11:30AM - 12:00PM PT

Owner’s Forum: Recruiting Top Talent and Retaining Them

11:00AM - 11:30AM PT

OCT 5

Metric Presentation: Percentage of Guests Purchasing Retail

12:30PM - 1:00PM PT

Scheduling Management

11:30AM - 12:00PM PT

Friday Zoom Forum

11:00AM - 12:00PM PT

OCT 9

Metric Presentation: Average Ticket—Ringing Up Higher Sales

12:30PM - 1:00PM PT

Tools That Engaging Your Team

11:30AM - 12:00PM PT

Owner’s Forum: Recruiting Top Talent and Retaining

11:00AM - 11:30AM PT

OCT 12

Metric Presentation: Client Retention—Know How to Hold

12:30PM - 1:00PM PT

Client Loyalty Programs

11:30AM - 12:00PM PT

Owner’s Forum: The Teacher is Always In

11:00AM - 11:30AM PT

OCT 19

Metric Presentation: Client Count—Building Your Mass

12:30PM - 1:00PM PT

Marketing to Target Demographics

11:30AM - 12:00PM PT

Owner’s Forum: Mastering Your SEO to Drive New Clients

11:00AM - 11:30AM PT

OCT 26

Metric Presentation: Percentage of Guests Purchasing Retail

12:30PM - 1:00PM PT

Scheduling Management

11:30AM - 12:00PM PT

Friday Forum: Wrap up this month and test your skills with your peers!

11:00AM - 12:00PM PT

OCT 30

Reasons to Attend Data Driven Salon Experience

LEARN

How other salon leaders are utilizing data to grow their business.

NETWORK

With top tier salon owners from all over.

BUILD

A practical skillset with hands on training and exercises to bring back to your salon.

SEP

MONDAY

Refining Your Brand

Owner’s Forum: Rejuvenating Your Brand Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand, how it’s reaching new client demographics and how that has led to a case study in the book Titanic Epidemic.

Establishing an Online Retail Presence

Metric Presentation: SGP (Percentage of Guests Purchasing Retail) There’s always been strong correlation between a salon’s ability to retail to its guests and its profitability—and for 2020 retail is one area where owners can make up for lost service sales during shutdown. Our SGP speaker will share the strategies that keep a salon as the go-to product destination in their client’s eyes, continuously engage the team in the retail process and a healthy and achieve a healthy retail percentage with each guest ticket.

Maximizing Sales and Managing Costs

Owner’s Forum: Process Engineering As Adelle and Travis Graham worked to reopen after the salon shutdown, they consulted with a process engineer who scrutinized safety, timing and profitability and helped them develop new process. Find out what they discovered about their business, what worked and what didn’t, and how the experience is changing their salon for the long-term.

Metric Presentation: Productivity—Managing Per Square Footage With the limitations on capacity and rules about social distancing, never has it been more important to understand how to make money through every square foot of space in the salon. Owners that excel in productivity let data let data lead important management decisions, including how to split-shift, bringing in profit-generating services and products and managing by capacity rather than headcount. This year’s metric speaker for productivity will share success strategies leveraging every opportunity to drive sales.

Sales Tracking and Leaderboards

OCT

MONDAY

COMING SOON

Friday Forum

In a guided conversation led by SALON TODAY’s Stacey Soble, dive deeper into the metric of the week with your salon owner peers and brainstorm best practices on making money with new salon precautions in place.

OCT

FRIDAY

COMING SOON

Delivering Consistent, Top-Notch Customer Experience

Owner’s Forum: The Teacher Is Always In With five busy salons in Grand Rapids, Michigan, master stylist Anna Walt pioneered a video education series to compliment the salon’s live education that is helping the salon maintain consistent service across all locations. She’ll share what that process has taught her and how it’s engaging the salon group’s team on a higher level.

Metric Presentation: Client Retention—Know How to Hold Them While a new client is silver, a retained one is gold. Our metric leader for client retention shares strategies for prebooking, boosting loyalty and maintaining a connection with clients, even between appointments.

Client Loyalty Programs

OCT

MONDAY

COMING SOON

Recruiting New Clients

Owner’s Forum: Mastering Your SEO to Drive New Clients Launching a successful YouTube channel propelled Amanda Olusanya, owner of the James Irving Grooming Room in Minneapolis to study SEO for improving her clientele traffic. In this dynamic presentation, she’ll show you the ropes in terms you understand, and help you take action on steps to get your salon to rise to the top of online searches.

Metric Presentation: Client Count—Building Your Mass How robust is your clientele for your salon or for you personal appointment schedule? One of our metric leaders shows you how they top the roster when it comes to the number of clients they service, sharing best practices for elevating the client experience, as well as building referrals and encouraging loyalty.

Marketing to Target Demographics

OCT

MONDAY

COMING SOON

Friday Forum: Salon Owner Wrap-Up

In a guided conversation led by SALON TODAY’s Stacey Soble, dive deeper into the metric of the week with your salon owner peers and brainstorm best practices. Let’s see and hear what you learned about recruiting new clients!

OCT

FRIDAY

COMING SOON

coaches

kopsa otte is nationally recognized as one of the leading experts serving successful salons and spas of all sizes on a daily basis. kopsa otte has specialized in serving the salon & spa industries for over thirty years. Our seasoned professionals undergo on-going industry-specific training, and we participate in industry organizations. By working with hundreds of salon, spas, booth renters, and stylists all over the United States, kopsa otte combines our practical knowledge of the actual hands-on working of a salon & spa with the tax and accounting skills of a CPA firm.

Inspiring Champions is recognized as the premier salon business consulting and business education company for North America. Our repeatable salon management systems have been perfected over two decade and implemented by TENS of THOUSANDS of salon owners, managers and technicians. Get ready to experience for yourself, proven salon business strategies and salon solutions that will lead to instant, sustainable salon success. Our unwavering commitment is to exceed your expectations.