Moroccanoil-April24

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER

Complete Your Lightening Journey With The New Moroccanoil Blonde Voyage Cream Lightener

All of the Moroccanoil Blonde Voyage Lighteners contain the unique BondCare + ArganID® System to reduce damage and breakage, and the new conditioning cream formula is no exception. It also contains a new, powerhouse ingredient called arginine, which is a natural conditioning agent that helps protect the hair’s strength, improve manageability, and moisturize the scalp to make lightening more comfortable. Thanks to the new Moroccanoil Blonde Voyage Cream Lightener formula, it’s hallelujah time for all your clients with delicate hair, who want to explore the world of lighter shades.

Get up to eight levels of lift with this new, gentle cream formula for delicate hair textures.

Meet The Rest Of The Moroccanoil Blonde Voyage Family

Moroccanoil Global Color Ambassador Jessica Scott Santo, @jessicascotthair, used Moroccanoil Blonde Voyage Powder Lightener to transform this platinum blonde client into a warmer, dimensional, lived-in shade. “She came in with 3–4 inches of regrowth,” says Santo. “I decided to keep the front bright and bold and incorporate her natural regrowth with a color melt to ease her transition. I did close face frame highlights with Blonde Voyage Powder Lightener, then pivoted thin highlights off the part to break up the line of demarcation. My color melt formula was Moroccanoil Color Calypso Demi-Permanent Gloss 6N/6.0 + 6B/6.1 + a drop of Blue Color Infusion Pure Color Mixer. I glazed the ends with Clear and a small amount of Color Calypso 10B/10.1.

The portfolio also includes Blonde Voyage Powder Lightener—the workhorse of the group. It’s suitable for all hair types and conditions and can be used with foil for on- or off-scalp methods. You can count on up to nine levels of lift for true, neutralized blonde tones. The gentle, non-irritating formula helps maintain the integrity of the hair during the lightening service. Use it for the lightest blondes, pastel and vivid tones, and any color transformation.

5 Blonding Trends For Summer

Now, are you inspired to start lightening? Here are five buzzy blonde looks using Moroccanoil Blonde Voyage to send you off on your own summer blonding expeditions.

Manuka Blonde

Hair by Moroccanoil Celebrity Color Ambassador Matt Rez, @colorbymattrez

Matt says: “Manuka blonde is a warm golden blonde color that leans more bronde (the perfect marriage of blonde and brunette coming together seamlessly). The Manuka element of the trend is a take on Manuka honey, which is golden brown in color and sets the depth; while the golden blonde element brings pop and brightness to the look. I love using the new Moroccanoil Blonde Voyage Cream Lightener when creating this look. It gives me a soft, more refined blonde result that is then ready for a golden gloss.”

The Moroccanoil Professional Haircolor Collection

*Based on a clinical test comparing Moroccanoil proprietary ProArginine + ArganID® System to alternative alkalizing agents and untreated hair.

Since Moroccanoil launched their pro color collection, stylists and clients have responded with the same enthusiasm that greeted the brand’s groundbreaking, argan oil-infused styling and haircare products. Nourishing, fragrant color in a wide range of shades give pros the tools they need to create modern, Insta-worthy haircolor. The line now includes:

Color Rhapsody Permanent Cream Color for 100 percent grey coverage.Color Rhapsody High Lift Permanent Cream Color, which delivers up to 5 levels of lift on natural hair, levels 6 and higher.Color Calypso Demi-Permanent Color, an easy-to-use formula that increases shine, while improving the integrity of the hair.* Color Infusion Pure Color Mixer, a gel-based formula designed to customize any hair color to intensify, neutralize, or pastelize the results.Blonde Voyage Lighteners, now in Cream, Powder, and Clay formulas.

The folks at Moroccanoil are all in when it comes to educating pros and creating an immersive community for colorists. Here are some of the ways you can connect:

Immerse Yourself In Moroccanoil

Located in the heart of New York City, this 8,500-square-foot facility is the place to go when you crave hands-on, customized education. Your instructors? The best of the best—global leaders in color, cutting, and styling. The haircolor program is particularly robust, with ongoing sessions covering blonding, color correction, grey coverage, color basics, and more. Get full course details.

Moroccanoil Academy

Here’s color at your fingertips. This learning app provides you with an easy and accessible resource for all things Moroccanoil color. Check out inspirational color videos, product application instruction, step-by-steps, and more. You can also touch base with the Moroccanoil Color Experts and earn rewards. Download the app from the App Store or Google Play.

Moroccanoil Color Destination App

Focused solely on stylists, this destination offers an engaged and active community and a quick way to stay up-to-date on what’s happening with Moroccanoil education, products, and events. Follow to stay connected!

@MoroccanoilPro

Log onto MoroccanoilProfessionals.com for product knowledge videos, haircolor education, and detailed information about registering for and attending livestream and in-person Moroccanoil Education classes. You’ll find inspiration for all your color work, along with step-by-step videos, downloadable technique guides, product education, and bite-sized but impactful how-to product films. This is also the place to go to register for Academy and Digital Education offerings including live and on-demand classes.

Moroccanoil Pro Website

MANUKA BLONDE

SEAMLESS BLEND

PEACH HIGHLIGHTS

SURFER STRANDS

neutral beige

Formulas Highlights: Moroccanoil Blonde Voyage Cream Lightener Root shadow: Moroccanoil Color Calypso Demi-Permanent Gloss 6B/6.1 + 5N/5.0 Gloss: Moroccanoil Color Calypso Demi-Permanent Gloss 9VB/9.21 + Clear + a splash of Yellow Color Infusion Pure Color Mixer

Golden and honey tones are often flattering on clients with darker base shades.

Hair by Moroccanoil Color Ambassador Jessica Scott Santo, @jessicascotthair

Seamless Blend

Jessica says: “My favorite blonding trend is a seamless transition of blonde with some boldness of light around the face and on the ends. The natural golden and honey blonde tones on this model are trending as well. They complement her features, especially when working with naturally darker hair. The secret to working with blonde clients is to go low and slow to maintain the hair’s integrity.”

Before

after

Formulas Foilyage 1: Moroccanoil Color Rhapsody High Lift Permanent Cream Color HL.1/B Foilyage 2 and Tip-out: Moroccanoil Blonde Voyage Cream Lightener Toner: Moroccanoil Color Calypso Demi-Permanent Gloss 8VB/8.21 + 9VB/9.21

Barri says: “I love the soft peach blonde shades I’ve seen trending. They’re an optimal blend of the popular cowboy copper and rich gold shades that have been so popular. In the salon, clients are opting for lower-maintenance color transformations and soft, muted hues, which allow them to go longer between visits and still wear their color beautifully.”

Hair by Moroccanoil Global Trend Team Member Barri Gibson, @barrigibsonhair

Peach Highlights

Warm peach is the new Cowboy Copper.

after

Before

Formulas Full head of foils with medium waves: Moroccanoil Blonde Voyage Powder Lightener +10-volume developer, processed for 45 minutes. Toner: Moroccanoil Color Calypso Demi-Permanent Color 2 parts Clear +1 part 10G/10.3 processed at room temerature for 20 minutes.

Kevin says: “I wanted to give him an overall lighter appearance that would not require a huge amount of maintenance situation. The grow out will look like he has been surfing in the sun.”

Hair by Moroccanoil Vice President of Artistry Kevin Hughes, @hairbyeleven

Surfer Strands

after

Before

Greg says: “While ash blonde remains a popular choice, it's important to note that this hue won’t work for everyone. For example, your client’s hair may be compromised from previous chemical treatments; she may lack the confidence to wear a bright blonde; or her hair texture may be too delicate for the lightening process. Neutral blondes offer a versatile middle ground, particularly when you get the hair to a level 8 or 9 but struggle to eliminate brassiness before toning.

Hair by Moroccanoil Global Ambassador Greg Gilmore, @greg_gilmore

Neutral Beige

Moroccanoil’s new series of violet-based blonde perfecting aids, such as the Color Calypso Grey Violet series, provides solutions for such situations. Personally, I prefer using a blue-violet toner to neutralize brassiness effectively, allowing the tone to settle into a beautiful neutral shade. This summer, expect to see more neutral blonde tones, as they cater to a wide range of hair types and complement various complexions.”

For your balayage clients, Moroccanoil Blonde Voyage Clay Lightener is the way to go. This non-drying formula is designed for open hair techniques, providing up to eight levels of controlled lift. You get the control and precision you need for on- and off-scalp techniques. It contains Kaolin clay for a creamy consistency that spreads easily and stays in place for precision work. Plus, just like all the other Blonde Voyage formulas, multiple persulfates break down the melanin at different stages of the lightening process, controlling off-tones for clear blonde results.

The Moroccanoil Academy in New York City is just one of the places to raise your professional game, connect with fellow pros, and learn from the best.

The complete Moroccanoil Professional Haircolor Collection gives stylists everything they need to produce a full range of natural and fashion colors.

Moroccanoil Blonde Voyage Cream Lightener is ideal for lifting delicate textures.

Manuka Blonde is characterized by a blend of golden honey brown and warm blonde.

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER

Blonde is more than a haircolor—it’s a way of life for many of your clients. Without their light locks, they just don’t feel like themselves. And often they’re restless when it comes to their hair—always on the lookout for new shades and approaches to change up their overall blonde results. Just in time for summer, Moroccanoil is on the case, with a complete portfolio of lightening heroes designed to lift hair safely and beautifully. Now, no matter what you and your client dream up for her next lightening service, there’s a Moroccanoil formula for the job.

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER

5 NEW

BLONDING IDEAS,

JUST IN TIME

FOR SUMMER

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER

5 NEW

BLONDING

JUST IN TIME

FOR SUMMER

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER

IDEAS,

5 NEW

Moroccanoil Color Calypso Demi-Permanent Color provides undeniable shine and long-lasting, vibrant haircolor across a multitude of shade families. Our proprietary formulas nourish strands and protect the hair throughout the color process, providing a comfortable client experience while helping to maintain the integrity of the hair.

Meet Moroccanoil Blonde Voyage Cream Lightener, the newest addition to the Moroccanoil lightening portfolio. This gentle cream formula is the one you’ve been waiting for because it’s perfect for clients with damaged hair and fragile textures such as curly or coiled. And while it’s nourishing the hair, it’s offering up to eight levels of controlled and reliable lift. Use it with foil for on- and off-scalp techniques.

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER

5 NEW

BLONDING

IDEAS,

JUST IN TIME

FOR SUMMER

5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER 5 NEW BLONDING IDEAS, JUST IN TIME FOR SUMMER