Renewal. It means to replace or repair something that has worn-out. It can also mean resuming something after an interruption. Both definitions describe the experience of offering your guest the new Oribe Renewal Remedies Treatment Experience, their first salon-exclusive service. Renew their hair while renewing your connection to your client.
Now more than ever, stylists are trying to add more value for clients when their time in the salon is precious. When your client puts their hair in your hands, Oribe Renewal Remedies customizable treatments give you the opportunity to restore and repair it, while also reinforcing your relationship with them. Each custom-blended treatment improves texture and provides intense hydration for all hair types. They fortify the inner structure of hair while restoring the damaged outer layer by creating a shield that locks in essential moisture and smoothes the cuticle.
Renewal Remedies allow salons and stylists to offer a high-performance experience with real-time results, that can be incorporated into any salon visit or can stand on its own. You create a bespoke treatment formula, uniquely designed to address their hair’s needs, guided by your expert analysis and recommendation. The best part? The treatment only takes about 10-minutes from start to finish, so you can easily add it on to any service and maximize your client’s time in the salon.
Oribe Educator, Ashley Brecken, has been offering Renewal Remedies in her salon, Studio Six Two Four, just north of Boston, and says she sees more clients investing in themselves to improve not only the look of their hair, but also the overall holistic health of the hair.
The Renewal Remedies system features a combination of Foundations (a base that is selected according to hair density) and Amplifiers (added to the base for Smoothing, Strengthening or Color Retention).
“By having the treatment applied in the salon, they can truly see and feel the transformation in how polished and lustrous their hair feels after their visit, and how reflective their hair looks after styling,” Brecken adds. “Everyone who has received a treatment has already pre-booked their next treatment.”
For a new client or for one who has been away for months, Renewal Remedies help stylists design a hair care program that is as individual as their guest.
“My consultation really dives deep into assessing not only the needs of the client’s hair, but also what the client’s concerns are,” Brecken explains. “After examining their hair, I have a real discussion about what my goals are for their hair, what we are working towards and my suggested treatment and maintenance plan going forward to achieve the goals set for them.
“And it’s important to be thorough in your consultation and assessment,” she adds. “Get your hands in the hair and really feel it to see if what you are visually seeing is what you are textually feeling.”
“As a master colorist, extensions specialist and formal up-styling specialist, paying attention to each and every detail is deeply ingrained in all I do,” Brecken says. “Renewal Remedies has helped the integrity of my clients’ hair immensely – they notice the difference and they love it.”
What do you like about your hair?
What are you concerned about?
How often do you wash your hair?
What products do you use at home to wash, condition and style?
“Understanding their at-home hair care regimen is very important, including how they style, what tools they use, and how much time they spend, because it’s important to maintain the benefits of the treatment at home in-between visits,” explains Brecken. “It also helps me to better understand what to recommend to them for their at-home use.”
The Smoothing Amplifier is for a client whose main concern is reducing frizz. This works on all hair textures and types to give a smoother, more polished finish while significantly reducing frizz, even in high humidity. The Smoothing Amplifier includes Marine Complex and a Specialized Cross-Linked Polymer which forms a protective barrier on the hair fiber from root to tip to seal in essential moisture while locking out humidity.
“Renewal Remedies is applied at the shampoo bowl and takes just about ten minutes,” Brecken outlines. “The stylist will first assess the client’s hair texture, density, and integrity to determine the best Renewal Remedies Treatment combination to apply. Then, they will shampoo, rinse and towel dry the hair to remove excess water. I like to shampoo twice to ensure a very clean hair shaft.”
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After determining their density, how fine or coarse the hair is, if they are color-treated, and if they are a high-lift blonde, Brecken suggests these questions:
The stylist will need to make two decisions for each custom treatment. First, determine which Foundation to use based on hair density, either Fine to Medium hair or Medium to Coarse hair. The Foundations include Bio-Synergy, a restorative sugar-protein complex that fortifies the inner structure of hair while restoring the damaged outer layer by creating a shield that locks in essential moisture and smooths the cuticle. The hair will be instantly more manageable and look healthier after just one use.
Then, determine which Amplifier to use based on your main hair concern – Strengthening, Smoothness, or Color Retention.
The Strengthening Amplifier significantly improves elasticity and the tensile strength of hair to prevent breakage with each application with Patented Fortifying Complex and a blend of 12 Amino Acids. This Amplifier would be for the client who needs strength and elasticity due to bleaching or chemical treatments, or their hair is prone to breakage.
The Color Retention Amplifier restores the protective outer layer of strands and shields hair from oxidative stress, while creating a noticeable difference in vibrancy and shine of color through multiple washes using Color-Lock Technology. A Luminosity-Enhancing Antioxidant transforms and reflects natural light on hair to create prismatic vibrancy and brilliant shine.
“Next, the stylist will determine the best combination of Foundations and Amplifiers for the client.”
The formula is mixed in an applicator bottle using five pumps of a Foundation, depending on the thickness of the hair - Fine to Medium or Medium to Coarse - and one pump of an Amplifier - Strengthening, Smoothing or Color Retention.
“After thoroughly shaking the Treatment, the stylist should divide the hair into sections and apply the Treatment to each section, concentrating on the areas that need to be addressed the most, then root to tip, massaging and combing through as they go.”
It’s then left on the hair for just 5 minutes, before thoroughly rinsing. It’s not necessary to apply conditioner after the Treatment is rinsed.
“When the client is back in the chair, the stylist should explain the prep, styling, and finishing products that are being used to create their custom look. The benefits of the Treatment will last 6-8 weeks and can be prolonged if the client is using the right products at home.”
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Brecken says that, ultimately, this luxury wellness experience is a win-win.
“Stylists will see the Renewal Remedies results in how the color takes and holds, and in the integrity of the client’s hair when they come back for their next service. And both stylists and clients will see results after just one treatment which helps to build loyalty. You’re showing that you genuinely care about their hair health.”
Sustainability and functionality were priorities when developing the Renewal Remedies Treatment Experience packaging system. The Foundation and Amplifier bottles are made from 100% Post-Consumer Recycled (PCR) plastic and are recyclable, with the PCR being domestically sourced and produced in the United States. The applicator bottles and applicator tips were developed to be washed and reused multiple times, which results in a lower overall carbon footprint when developing, producing and filling the packaging.