MEET YOUR
CAN’T-LIVE-WITHOUT LIGHTENER FOR HEAVY LIFTING
Seeing is believing. Flash Lift Power 9 Bonder Inside gives you up to nine levels of lift and breaks through red, orange and yellow undertones. Hair by @danielmbeauty.
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For a color pro, one of the most nerve-wracking aspects of the job—the moments that lead to racing hearts and sweaty palms—is coming into the salon in the morning, checking the day’s schedule and seeing a request from a client for a high lift from a dark base. Scary stuff! But now there’s a new lightening tool from Redken that can chase away that heavy lifting anxiety and give you everything you need to create strong, clean, even lift. Meet Flash Lift Power 9 Bonder Inside.
Nowadays color pros are encountering many, many hair color issues in the salon, thanks to pandemic-related neglect and DIY efforts. This is especially the case in California, where salons have been forced to be closed for many months. When clients return, there’s often corrective work to be done!
L.A.-based celebrity stylist and Redken Brand Ambassador Matt Rez @colorbymattrez of Meche Salon is seeing his share of hair color fixer-uppers, and he’s thrilled to have a new weapon for extending the life and integrity of his color saves. “The Redken Acidic Bonding Concentrate range is specifically formulated with an acidic pH to defend against the negative effect of hair coloring, styling tools, and even water,” Rez explains. “It helps rebalance hair's pH back to a healthy range of 4.5-5.5. The result is hair that looks and feels healthier and is scientifically proven to be 11 times smoother with 56 percent less breakage and an 82 percent reduction of visible split ends.”
Here is a breakdown of one of Rez’s latest blonde transformations—from brassy and damaged to rich, blended and healthy—supported by Redken Acidic Bonding Concentrate.
“Run and get Redken Flash Lift Power 9 Bonder Inside. The texture, the consistency, it’s everything we ever wanted and now we’ve got it!”
—@danielmbeauty
@johnnyramirez put Redken Flash Lift Power 9 Bonder Inside to the test to transform this grown-out, brassy balayage into beige blonde perfection.
Redken Flash Lift Power 9 Bonder Inside does what few other lighteners can do—it offers up to nine levels of lift in one application, making it your ideal lightening partner for the darkest bases. And as it lifts, it powers through those lurking warm undertones, breaking through unwanted red, orange and yellow and paving the way for clean, cool and neutral results. Even the toughest bases are transformed beautifully.
Seeing is believing. “This amazing transformation from fire red to ash blonde speaks for itself,” says Jack Martin, @jackmartincolorist. “For this makeover, I used the new amazing new Redken Flash Lift Power 9 with Bonding Inside with 20-volume. I did a double application, processing the hair 60 minutes for each application. I was completely confident because although Flash Lift Power 9 is powerful, it’s also very gentle on the hair.”
The strength of Flash Lift Power 9 is balanced by its kind and gentle care for your clients’ hair. It’s formulated with Redken’s proprietary combination of glycine and citric acid, to help protect strong disulfide bonds during a chemical process like lightening. This bonder is built right into the formula, so you don’t have to worry about measuring, adding or balancing. Flash Lift Power 9 Bonder Inside preserves the fiber integrity of every hair type and texture during the entire lightening process. It loves all hair types and textures. You get shiny, smooth, health-looking hair even on your toughest lightening challenges.
“I love using Flash Lift Power 9 Bonder Inside to refresh highlights,” says Rachel Redd, @rachel_redd. “Thanks to the Bonder Inside, I get clean lift without overlapping previously lightened ends. And that’s so important because you have to be careful not to overlap highlighted hair that is Level 9 or higher. I always finish with Redken Shades EQ Bonder Inside to refresh the midlengths and ends and treat the hair at the same time.”
Case study: Jack Martin, @jackmartincolorist used Redken Flash Lift Power 9 Bonder Inside to create a creamy blonde that dreams are made of. He placed Flash Lift Power 9 and 20-volume developer in back-to-back foils close to the roots, then toned with Redken Shades EQ Bonder Inside ½ 010GI and ½ 010N plus equal parts Processing Solution. A layered haircut and round brush styling seals the deal.
It isn’t just its love for hair that makes Redken Flash Lift Power 9 so special, it also supports the planet. It features revolutionary packaging with 80% less plastic, compared to the Flash Lift plastic tub. What’s more, the tub and the scoop are made from 100% recycled materials, so they can each be easily recycled after use in the salon. Bottom line? You’re doing more for healthy hair and more for Mother Earth when you use Flash Lift Power 9.
1 | You get up to 9 levels of lift in one application and hair protection
THE MUSCLE
THE LovE
THE Planet
To sum it all up, here are nine good reasons to love the new Redken Flash Lift Power 9:
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Before
after
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2 | It cleanly breaks through red, orange and yellow undertones
3 | You can be confident that you’ll get a powerful, clean and even lift
6 | You can achieve high lift blondes even on dark bases
5 | There’s no need to add anything to your formula—the bonder is built in
4 | It’s equipped with Bonder-Inside technology
7 | It’s suitable for all hair types and textures
8 | It’s packaged with 80% less plastic vs. Redken’s Flash Lift tub
9 | Faster take off in the first 15 minutes of processing vs. Flash Lift Bonder Inside