Schwarzkopf 1

THE THREE “S’s” IN SALON SUCCESS:

Sustainability,

With salons now back open, it’s no surprise that you’re booked and busy. Not only that, but you’re also now dealing with the client who may have neglected their hair or worse…reached for the box dye while she couldn’t make her regularly scheduled touch-ups. Whether it’s color correction or finding ways to be more efficient in the salon, Schwarzkopf Professional’s IGORA® restage comes at the perfect time for you to be more streamlined in the salon to take on any color situation. Did we mention it’s eco-conscious?

Sustainability

Sustainability is something more and more consumers are considering when choosing products, and that is true for stylists looking for brands that are offering more sustainable options, too. With a long client list, it’s easy to cycle through tons of products a day, which can lead to stress about the environmental impacts of your product usage. But finding hair care brands that care about sustainability can alleviate your worry about your salon’s impact, while still providing your clients with great coverage.

The product to use: Schwarzkopf Professional has introduced a restage of its beloved favorites: IGORA ROYAL®, IGORA COLOR10,® and IGORA VARIO BLOND,® which have received a repackaging and box redesign that offers more environmental considerations, while maintaining the same iconic formula. J-Travis Walters, National Corporate Education Manager for Schwarzkopf Professional, says, “The box is now made from 96% sugarcane paper, the tube is made from 100% recycled aluminum, and the cap is made from 80% recycled plastic.”

But more importantly, with the IGORA restage, you’ll get a more eco-friendly design, without any change in the formula whatsoever. To prove it to you, Juhann Torres, House of SKP Artist used the previous formula on one half of his model’s hair, and the new formula on the other half, without any difference in the end result.

Simplicity

With a busy salon meeting different needs for different clients, it can be difficult to keep what products go where straight. Too many options even within your own salon can lead to confusion, and the choices can become somewhat of a burden. But having a product line that you trust with a limited and streamlined assortment that are easy to grab when things are hectic in your salon is a way to make sure there is never any mix-up. Additionally, when committing to a new product (or convincing yourself to stay with one you already use), knowledge matters. To know all the ways your products meet your needs is to use those products to their fullest potential. It’s important for hair care brands to educate their salon clients so they understand and know the products they’re using top to bottom.

The product to use: Schwarzkopf Professional’s IGORA ROYAL® I line is even more stylist-friendly after the IGORA restage. They simplified their 13 subcategories down to five, in order to be easier to identify in-salon during a demanding day, now calling out technological points of differentiation on the front of package. The red package still carries the iconic core formulas. From there, the line offers IGORA ROYAL Highlifts,® IGORA ROYAL Fashion Lights,® IGORA ROYAL Absolutes,® and IGORA ROYAL Silver Whites.® And if you love IGORA ROYAL,® try IGORA COLOR10® for ten-minute permanent hair color, that is also getting a package change. But rest assured that all the packages have the same formula you’ve come to trust and depend on.

When it comes to education, Schwarzkopf Professional is only as strong as its most educated stylists. Schwarzkopf Professional brand ambassadors regularly host tutorials and provide how-to’s for stylists to feel empowered to create beautiful looks using their products. But the company is taking it a step further, by taking IGORA ROYAL on the road.

IGORA ROYAL CARAVAN

A truly successful hair care brand/salon partnership allows for stylist success beyond just a single product and gives them the tools to create any look they or their clients can dream up. And it doesn’t hurt if that hair care brand offers the occasional incentive or motivator to show their salon partners a little love.

Salon Success

The product to use: Schwarzkopf Professional has a complement of products that will enable you to not only create beautiful color, but also maintain that color, the integrity of the hair itself, and the skin at and around the scalp.

Schwarzkopf Professional’s newest product line, COLOR ESSENTIALS, contains a support kit to achieve appropriate color correction before the color service, while offering care for the client’s skin. The Hair Primer spray is a porosity equalizer which balances structural differences on each strand, from root to end, and helps neutralize metal ions on the hair’s surface. This gets you a more uniform and even color result without a color shift. And it doesn’t affect the performance of the end color or lightener. The Hair Sealer is PH neutral to balance the hair and seal in the color after the service. Don’t forget, too, to give attention to the client’s skincare needs before you begin the color treatment. Protecting the scalp and the hairline from potential damage or staining remains an important step in a color service, and both Skin Protect – designed for the hairline – and Scalp Protect act as barriers from irritation and staining during the color service. Inevitably, though, there are some clients who stain no matter what, so the Stain Remover is a lifesaver in those instances. At this point, your in-salon work is done. However, the best way to maintain this color treatment you just performed is to encourage your client to do at-home treatments between salon visits. Schwarzkopf Professional’s FIBRE CLINIX Vibrancy is a home care regimen created specifically for color treated hair. The shampoo, conditioner, spray conditioner, treatment, and booster work together to prevent heat damage, minimize color fade, boost the vibrancy and intensity of the color, seal hair porosity, and of course, increase smoothness and shine. Plus, they work together with the rest of the Schwarzkopf lines, so the efficacy is greater than with other products.

Schwarzkopf Professional’s suite of product can help you achieve the looks your clients are in search of. IGORA creates pitch perfect color every time, and now it’s more sustainable than ever. For a very limited time, the IGORA ROYAL® and IGORA COLOR10® Try-me Kits come with two different sets of free Framar tint brushes, designed specifically for the restage. Used together with COLOR ESSENTIALS and FIBRE CLINIX, IGORA will allow you to be able to provide the custom hair color treatment your clients want. These three lines properly cleanse hair of previous color, create stunning new color, and maintain that color for longer, all while preventing chemical damage to both the hair and skin.

To Learn More About How Schwarzkopf Professional Can Help Your Salon

click here

Simplicity,

and Schwarzkopf

“I love FIBRE CLINIX because I am able to modify the hair mask depending on my client hair needs. I feel like a Chemist creating the perfect treatment formula to nourish my client’s hair after every color service.”

—Juahnn Torres, House of SKP Artist

“As you can see, there is no change in the formula, the boxes just got a facelift, but the heart is still the same.”

who?

WHAT?

WHen?

WHere?

WHy?

Schwarzkopf Professional IGORA ROYAL® and Linh Phan (@bescene) of Bescene Studios

who?

WHAT?

The IGORA ROYAL® Caravan aka THE BIG RED BUS

WHen?

31 stops in 15 cities, with four additional pop-ups

WHere?

Follow Schwarzkopf Professional and #BeIGORA to find out when and where they’re stopping in your city!

WHy?

To teach IGORA ROYAL® users (Royalists!) both about the relaunch, and the best ways to use IGORA ROYAL,® including creative color blocking techniques, photography tips for social media, and top uses for IGORA ROYAL.®

Find out more:

Here’s a few ways to set your salon up for success:

FIBRE CLINIX Tribond + Vibrancy Booster can help with up to 90% color retention