Kazi Ahmed
Vice President, Integrated Marketing
kazi@globe.com
contact us
contact us
CPG
& Retail
Highlighting local businesses has always been important, and with the help of Little Leaf, Studio/B was able to do just that. While focusing on “New England Grown” foods, Little Leaf tackled the conversation(s) surrounding local farming, what it means to be self-sustaining, and ways for communities to contribute to a healthy growing ecosystem of the farm to table lifestyle. Video interviews of Little Leaf farms gives insight to our audience of what it truly means to grow locally sourced produce.
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Retail and consumer goods is just a small part of what Studio/B covers through classic and immersive articles. So when GE came to us to produce an immersive article on the major milestones in one's life, we were prepared to create both relatable and informative content. With an interactive design, with compelling imagery and language, Studio/B produced “Big milestones bring fresh inspiration,” an article covering marriage, a growing family, and buying a home, through the lens of nurse practitioner Andrea Paquette.
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Primark’s special four-part series in partnership with The Boston Globe’s love advice columnist Meredith Clark, produced by Studio/B highlights all things related to dating. From the perfect outfit, to shaping conversations while on a date, this immersive article series displays the range of categories Studio/B.
Kazi Ahmed
Vice President, Integrated Marketing
kazi@globe.com
contact us
see work
Pfizer’s “Dear Scientist” series is one of Studio/B’s most robust round up of articles. From cancer remission, to major medical breakthroughs, “Dear Scientist” explores the ins-and-outs of the medical world, from a patient's point of view. Ranging from classic articles to immersive content, Studio/B worked with Pfizer to be as diverse and inclusive in the content created in order to tell a holistic story of what it means to experience losses, wins and everything in between.
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Produced by Studio/B, our multi-stakeholder homepage for “Breast Cancer Explored” tackles real-life stories from patients, their loved ones, and doctors. In hopes to inspire readers, “Breast Cancer Explored” covers stories involving genetic testing to the impact of race and cancer treatment. The fight against breast cancer is multi-prong, and Studio/B is determined to continue to shed light on such a prominent disease.
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Conversations about aging are never easy, and Harvard Pilgrim Health Care knows that. So they’ve decided to shape the topic of getting older in a new way. Studio/B’s “Aging Strong, Explored” series tackles conversations of life expectancy through economic disparity, debunking aging myths, and even interviewing an olympic athlete to further understand the mind and body. This wide range of articles allows for readers to finally read about such taboo conversations around aging, or even learn something new.
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