Gelber Marketing 2020

RETAIL ADVISORY & TRANSACTION PARTNERS

ERIC GELBER & JORDAN KAPLAN

8 Times Square

725 Fifth Avenue

1356 Broadway

RETAILER TRANSACTIONS

• Aldo • Bath & Body Works • IWC Schaffhausen • Kate Spade • Lancôme • LensCrafters • Links • Loft • Muji • Papyrus • Rhone • See Inc. • Sunglass Hut • Swarovski • Victoria Secret

CASE STUDIES

201-209 COLUMBUS AVENUE

• This family-owned strip of retail properties on the Upper West Side needed a significant upgrade in quality and stability. CBRE’s successful leasing campaign brought in new tenants – Kate Spade, Theory, Papyrus, and SEE Eyewear, setting new benchmarks for rents achieved in this corridor.

8 TIMES SQUARE - FOOTLOCKER

• 36,000 SF over four levels on a prime corner location with dynamic signage and visibility. • Awarded REBNY’s Most Significant Deal of the Year, 2015.

RETAIL FLAGSHIP

580 FIFTH AVENUE - SEPHORA

• 17,000 SF on two levels – orchestrated buyouts with legacy tenants, had creative input on the extensive remodel, developed and implemented the marketing campaign, and negotiated the lease transaction.

RETAIL FLAGSHIP

266 WEST 44TH STREET - NATIONAL GEOGRAPHIC

• A four-year search in NYC’s Times Square lead to the first-ever immersive National Geographic experience occupying 60,000 SF at the base of the former NY Times Building.

RETAIL FLAGSHIP

522 FIFTH AVENUE - RETAIL CONDO SALE

• Initially engaged by the ownership to lease its retail, the team devised a detailed plan for remodeling the space to attract new and higher paying tenants. When ownership decided to sell the 25,000 SF retail condo, the team conducted zoning analyses, engaged in design collaboration with the architect, devised a marketing strategy and, ultimately, negotiated the sale to Ashkenazy Acquisitions.

CREATIVE RETAIL TRANSACTION

1535 BROADWAY - RETAIL AT THE MARRIOT MARQUEE

• The team guided ownership, Host Hotels, in selecting Vornado Realty Trust to redevelop the retail and signage components under the terms of a long-term master lease that includes 100,000 SF of retail, a Broadway theater, and the largest dynamic sign in Times Square • The redevelopment deal included a complicated tax structure, ground leases, tenant buyouts, expense allocation studies, a grandfathered theater, a future option to purchase, termination negotiations with several retail and sign tenants, and an extensive marketing campaign.

CREATIVE RETAIL TRANSACTION

605 THIRD AVENUE

• With a $30MM capital improvement underway the retail strategy was extremely important for ownership. The successful leasing campaign resulted in a variety of new long term leases with HSBC, Starbucks, Orange Theory Fitness, and Wagamama.

RETAIL REPOSITIONS

1585 BROADWAY

• The retail located at the base of Morgan Stanley’s World HQ was at the forefront for ownership. CBRE’s strategy and implementation which included underutilized private banking space and the restructuring of existing leases resulted in several new long term deals with Starbucks, Fossil, Sunglass Hut and Skagen.

RETAIL REPOSITIONS

OCEAN PRIME

• After overcoming numerous challenges including zoning, financial and design issues, the team closed a deal at 1301 Avenue of the Americas for a 10,000 SF Cameron Mitchell concept.

RESTAURANT

WAGAMAMA

RESTAURANT

• Representing Fisher Brother’s, this CBRE team simultaneously negotiated two transactions at 605 Third Avenue and 1345 Avenue of the Americas totaling 14,000 SF.

WOLFGANG'S STEAKHOUSE

RESTAURANT

• Secured a 5,000 SF space in 885 Third Avenue for the fourth location in Manhattan of Wolfgang’s Steakhouse.

AFFILIATIONS AND CHARITABLE CAUSES

Even in an industry known for “giving back,” Eric’s charitable activities are truly exceptional. For the Multiple Myeloma Research Foundation (MMRF), Eric has raised more than $1,500,000 by running numerous ultra-marathons over the years, including three epic nonstop runs in New York City’s Central Park, where he covered 167 miles in 2013, 176 miles in 2014 and more than 200 miles in 2016. He has also conquered the “World’s Toughest Foot Race,” the Badwater 135 in Death Valley twice—in 2012 and 2015—running a nonstop course that gains 13,000 feet in elevation and crosses two mountain ranges. For his dedication to fundraising for the foundation, Eric was named to Fortune’s “Heroes of the 500” in 2015, and has been recognized by the MMRF as the Team for Cures Spirit of Hope Honoree twice.

PROFESSIONAL AFFILIATIONS/ACCREDITATIONS

• Member, International Council of Shopping Centers (ICSC) • Member, Real Estate Board of New York (REBNY) • CBRE Retail Advisory Council

• Syracuse University, Whitman School of Management, Bachelor of Science

EDUCATION

CHARITABLE CAUSES & ACHIEVEMENTS

Mr. Kaplan also co-founded the DZ Foundation, a 501(C)(3) charitable organization, which raises money towards finding a cure for Juvenile Diabetes. Founded in memory of Mr. Kaplan’s childhood best friend, the foundation gives out two scholarships each year to one male and one female student at Mr. Kaplan’s alma mater, Mahwah High School, who have demonstrated above and beyond leadership in the community and plan to attend an accredited four year university.

• Licensed Real Estate Salesperson, New York • Member, Real Estate Board of New York, Manhattan Retail Committee • Member, ICSC

PROFESSIONAL AFFILIATIONS/ACCREDITATIONS

CHARITABLE CAUSES & ACHIEVEMENTS

• University of Colorado at Boulder, Bachelor of Science in Political Science • University of Colorado at Boulder, Leeds School of Business, Certificate in Applied Business

EDUCATION

TRADITIONAL RETAIL

• Foot Locker • Fossil • Gucci • National Geographic • Sephora • Starbucks

FLAGSHIP

• Bank of America • Chase Bank • Citi • Cohen's Fashion Optical • Duane Reade • Dynamex • HSBC • Orange Theory Fitness • Title Boxing • T-Mobile • Santander Bank • Walgreen's/Duane Reade

SERVICE & CONVENIENCE

• Antico Noe • Barilla • Between the Bread • Blue Bottle • Capital Grille • Chipotle Mexican Grill • Circa Brewing Co. • Cosi • Dig Inn • Dos Toros • Godiva • Little Beet • Noon Mediterranean • Ocean Prime • Pret A Manger • Quality Restaurant Group • Torch & Crown Brewery • Two Forks • Wagamama • Wolfgang's Steakhouse

FOOD & BEVERAGE

CBRE RETAIL OVERVIEW

CBRE is aligned with the best brands and companies in the world, offering global perspective and support. We serve clients big and small, global and local, in town and out, on high streets and in shopping centers. We operate at the intersection of data and the consumer experience, where information and analytics come together to reveal market trends, and where a deep understanding of consumer behavior informs the physical experience. We help our clients turn ideas into strategy, and strategy into actions that become the catalyst for business success. At CBRE, we know how to leverage this powerful combination of data and consumer insight, unifying and mobilizing them into outcomes that build true business advantage. WE CALL THIS RETAIL SCIENCE.

RETAIL BY THE NUMBERS

530+

RETAIL PROFESSIONALS

We have a vast network of retail professionals with deep retail experience

1,300

RETAILS REPRESENTED

Capitalize on the broadest & most complete knowledge of retailer movement

300 M

SQUARE FEET OF LEASING

Highly diverse portfolio of assets providing the best optics into all best practices

100

CAPITAL MARKETS PROFESSIONALS

Have full access to capital & financial solutions

10,375+

RETAIL TRANSACTIONS PER YEAR

Deliver precise and relevant transaction knowledge locally, regionally, nationally & globally

100 M

SQUARE FEET UNDER MANAGEMENT

Possess the deepest access to retail professionals and potential clients everywhere

150

RESEARCH & ANALYTICS PROFESSIONALS

Deliver institutional quality multi-market knowledge

CBRE RETAIL OVERVIEW

THANK YOU

JORDAN KAPLAN

ERIC GELBER

JORDAN KAPLAN

ERIC GELBER

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"Eric's efforts have been invaluable to us and have helped to enable millions of dollars of value creation for our shareholders."

"While Eric's trend and market knowledge is undeniable, what sets him apart is the unselfish manner in which he places his clients first and analyzes every transaction from their perspective. There is never a doubt on which side of the table he sits."

"I have known Eric for 20 years. He is diligent, a fierce negotiator and loyal beyond compare. He is our go-to broker for all things retail."

"Eric is the consummate professional and as agent for a number of our premier New York City properties, he has helped us achieve retail strategies that maximize value and quality.

- D. Eric Habermann, Senior Vice President, Asset Management, Host Hotels & Resorts

- Marc Packman, Managing Director Leasing, Fisher Brothers

- Zach Freeman, Senior Vice President, SJP Properties

- Ted Koltis, Executive Vice President of Leasing, Paramount Group, Inc.

• Exceptional Reputation

• Creative Marketing & Leasing Solutions

• Nearly 40 Years of Combined Experience

• More Than $4 Billion in Transaction Value

• Unparalleled Technology

Introduction

3 TIME WINNER: "REBNY DEAL OF THE YEAR" AWARD

We deliver unsurpassed landlord representation services. Our clients are some of the countries most sophisticated corporate, institutional and private owners and developers of real estate as well as individual owners of smaller properties. Among Eric and Jordan's many clients, we include:

LANDLORD CLIENTS

TRADITIONAL RETAIL

SERVICE & CONVENIENCE

FOOD & BEVERAGE

FLAGSHIP RETAILERS

2001

2006

2015

JORDAN KAPLAN

ERIC GELBER

Tribeca Film Festival | 200 Miles

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TRADITIONAL RETAIL

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