Much has been written about the millennial generation—where they live, how they work and how they spend their money—but what’s fact and what’s fiction?
As millennials become a larger segment of the workforce, grow in affluence and start forming their own families, the myths about their generation begin to peel away. What are their true preferences and how are their choices impacting residential, office and retail real estate globally?
To help answer these questions, CBRE conducted one of the most extensive and detailed global studies of how this generation chooses to live, work and play.
like to see the products
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say wages are not keeping up with property prices
consider that they are lucky to have a job at all
is the total global average number of days a month spent on ‘going out’ (going to a live event, eating out, going to the cinema and visiting a shopping center other than to shop).
Millennials spend almost
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global average with no plans to leave the family home
want to try
can get the product
then and there
enjoy shopping as a leisure activity
short term convenience
OF EMPLOYERS provide
36% employees want them.
see workplace quality as important when choosing an employer and 69% will trade other benefits for better workspaCE
of millennials’ shopping still takes place In store
TOP REASONS Why millennials don’t do more shopping online
of all disposable income on
leisure – going out, non-food shopping and other