EPISODE 3:
Darren Bentley, chief customer officer, cazoo
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
A podcast series created by Marketing Week, in partnership with Zone and Cognizant Digital Experience, exploring what sets the UK's top customer experience professionals apart
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Step 1: Get to know your TikTok community and their codes
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
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Marketing Week Meets the CX50
Esther is responsible for helping clients to become more people-focused and purpose-driven by embracing sustainable and responsible design in all its facets, from visual to product and service design. She joined Zone from Fjord, where she was group design director, and global inclusion and diversity lead.
For her work around inclusion, Esther has been honoured by D&AD and Cannes Lions. Esther has helped businesses and organisations to innovate and transform, digitally and culturally, for almost two decades. She solves problems that affect usability and sustainability, creating products, services and experiences that matter to our community, society and planet.
Esther Duran
Chief design officer
Zone
Hired in 2019 ahead of Cazoo's launch into ecommerce, Darren reports to founder and CEO Alex Chesterman, taking responsibility for digital and brand marketing, customer experience and insight, and PR. He is part of the leadership team at the four-year-old startup, which is seeking to transform the way people buy used cars.
He joined from MoneySuperMarket Group, where he was also chief customer officer, responsible for brand, digital marketing, CRM, customer insight, PR and customer service. He has delivered award-winning marketing strategies across a 19-year career, including roles at Visit Britain and PHD Media.
Darren Bentley
Chief customer officer
Cazoo
As one of the CX50's 10 Disruptors, Cazoo's CCO explains why the online car retailer puts customer satisfaction above all else, and why customer-focused brands can't get distracted by generating short-term sales.
Read the profiles of all the CX50 2021 members here
A podcast series created by Marketing Week, in partnership with Zone and Cognizant Digital Experience, exploring what sets the UK's top customer experience professionals apart
Marketing Week Meets the CX50
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST