EPISODE 2:
Ursula Dolton, CTO, British Heart Foundation
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
A podcast series created by Marketing Week, in partnership with Zone and Cognizant Digital Experience, exploring what sets the UK's top customer experience professionals apart
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Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
GUESTS
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Marketing Week Meets the CX50
As the British Heart Foundation’s first-ever chief technology officer, Ursula Dolton has charted a stellar path through blue-chip brands. She won a scholarship to complete her MBA before working at Cadbury, then took a PhD sponsored by then-employer Jaguar Land Rover. She also did a stint at Citibank before joining BHF as head of technology and business change.
She has taken responsibility for technology to board level, ensuring the organisation focuses on digital innovation and uses technology to improve supporter experiences and make a difference to the seven million people living with heart and circulatory disease in the UK.
Ursula Dolton
CEO,
British Heart Foundation
Roy leads the Digital Experience practice at Cognizant alongside running Zone, the award-winning UK customer experience agency, as CEO. He has been working in global marketing, technology and consultancy for over 20 years.
Roy previously set up and ran Digitas across Asia Pacific. The business quadrupled and expanded into six markets across 15 offices in three years. Key clients included Disney, Cathay Pacific, Nissan, Qantas and Unilever.
Before returning to the UK in 2019, Roy rebooted an Australian agency into a customer experience consultancy, winning multiple awards including Employer of Year.
Roy Capon
CEO, Zone and head of Digital Experience UK&I, Cognizant
One of the 10 Technologists named in the 2021 CX50 list, BHF's chief technology officer Ursula Dolton explains how technology enables brands to deliver empathetic customer experiences, including by elevating the employee experience.
Read the profiles of all the CX50 2021 members here
Marketing Week Meets the CX50
GUESTS
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST