EPISODE 1: Chris Pitt, CEO, First Direct
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
A podcast series created by Marketing Week, in partnership with Zone and Cognizant Digital Experience, exploring what sets the UK's top customer experience professionals apart
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Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
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Marketing Week Meets the CX50
A career marketer specialising in financial services, Chris is driven by a desire to understand what matters to people and deliver on their needs – as well as the intellectual challenge of new ideas and business models.
As CEO of First Direct, Chris leads one of the most lauded customer services businesses in the UK – powered by doing the right thing, delivering on what matters to customers and challenging the status quo. Prior to this, he was chief marketing officer at HSBC UK, responsible for the leadership of a marketing team who developed and delivered all HSBC, First Direct and Marks & Spencer Bank marketing activity.
Chris Pitt
CEO,
First Direct
At Cognizant Digital Experience, John helps develop human-centred experiences that drive value for customers, employees and businesses. He joined from Clear M&C Saatchi, where he established the financial services practice and helped clients become more customer centric, develop breakthrough services and experiences, and create brands grounded in business strategy and customer insight.
Before Clear, John spent seven years at Prophet, a growth consultancy, working in the US, UK and Switzerland. His clients have included Barclays, Zurich Financial, Apple and Samsung.
John Riley
Experience strategy director,
Cognizant Digital Experience
As one of the 10 Organisational Leaders in the CX50 list, First Direct CEO Chris Pitt discusses the role of the C-suite in delivering CX and customer-centric culture, as well as the functions that senior executives look to for strategic CX leadership
Read the profiles of all the CX50 2021 members here