Festival of Marketing 2019 Highlights Festival of Marketing 2019 Highlights

THE HIGHLIGHTS

Why marketers need to get better at marketing marketing

Strategy & LEADERSHIP

TECH INNOVATION

CONTENT

STRATEGY & LEADERSHIP

SOCIAL & INFLUENCER MARKETING

How influencer marketing has matured as a channel

How Greggs got customers to see it with new eyes

STRATEGY & LEADERSHIP

Strategy & LEADERSHIP

effectiveness & data

customer experience

INSIGHT & MARKETING INTELLIGENCE

Content

CUSTOMER EXPERIENCE

SOCIAL & INFLUENCER

recommended READING

COMING SOON

Mark Ritson: Distinctiveness is marketers’ main challenge

Rose McGowan’s advice to marketers: Sell what you would want to be sold

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Why Tesco won’t refer to Aldi and Lidl as ‘discounters’

Ehrenberg-Bass: Marketing needs to embrace its scientific status or risk a slow death

Greggs CEO Roger Whiteside claims perceptions of Marketing Week’s Brand of the Year are shifting from sausage rolls and sticky buns to coffee, wraps and salads, as it looks to convince more people that Greggs is a brand for them.

Intricate customer interactions with a human heart

Artificial intelligence systems can refine customer targeting and improve programmatic advertising, but only with human oversight.

Newsworks boss challenges advertising industry on 'flow of money'

To grow, brands in all sectors need to use all available insights to delight their customers, as the experience is now as important to them as the product or service.

Secrets for success in the experience economy

The benefits of brands being more human

The value of positivity: why context is key to making ads more effective

Advertisers that recognise the true value of context and the consumer’s state of mind have an opportunity to create more positive associations.

An inside look at the Brand of the Year contest

HOW CUSTOMER EXPERIENCE DRIVES EMOTIONAL ENGAGEMENT WITH BRANDS

With trust in online media suffering setbacks in recent years, traditional media owners are now setting up platforms to compete with the digital giants

Looking to the future of the digital ad market

Conversation-starters are the best way of solidifying relationships with customers, as delegates at the Festival of Marketing heard.

A LITTLE MORE CONVERSATION

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Are brands missing the point of personalisation?

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