The art of
experience in B2B
Step 1: Get to know your TikTok community and their codes
© MMXX X—LABS
©MMXXI - X—LABS
Season 2 - Episode 2
A podcast created by Marketing Week and Econsultancy, sponsored by Omobono, exploring digital experiences in B2B marketing
Marketing Week editor Russell Parsons asks leading B2B marketers to discuss how and why experience-focused B2B brands beat the competition.
The art of experience in B2B
S02-E02
LISTEN TO SEASON 1 HERE
For further inspiration, go to g.co/think/searchsmarter
more episodes coming soon
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
As CDO and head of the Growth Transformation Office, Roy's responsibility at MCAM is to drive strategic direction and deliver organisational change. This includes fully integrating digital into all aspects of the business, its operating model and culture; maintaining the balance between business and technology; and improving customer and employee experiences.
He previously held senior roles at AkzoNobel, Signify and Philips Lighting.
Antonia leads digital marketing, social marketing and marketing automation at IT company Aveva, where she has driven the transformation of the website and tech stack.
Before that, she held a number of senior marketing roles during nearly 13 years at Thomson Reuters, and was then head of digital marketing at financial data provider Refinitiv, after it was spun out from the media company. She holds bachelor's and MBA degrees from the University of Minnesota.
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
Roy van Griensven
Corporate digital officer
Mitsubishi Chemical Advanced Materials
Antonia Kasparek
Head of digital marketing
Aveva
HOST
GUESTS
Chris has spent his career creating digital experiences for global brands such as Accenture, Etihad and AstraZeneca. He ensures that customer and business needs are at the centre of the design process, resulting in experiences that are measurable, purposeful and valuable to the business.
Chris Barnes
Head of experience
Omobono
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
HOST
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing