How B2B brands can
succeed in ecommerce
Step 1: Get to know your TikTok community and their codes
© MMXX X—LABS
©MMXXI - X—LABS
Season 2 - Episode 1
A podcast created by Marketing Week and Econsultancy, sponsored
by Omobono, exploring digital experiences in B2B marketing
Leading B2B marketers explain how they have established ecommerce models that deliver the right experience for the customer while maintaining the trust of sales colleagues.
How B2B brands can succeed in ecommerce
S02-E01
LISTEN TO SEASON 1 HERE
For further inspiration, go to g.co/think/searchsmarter
more episodes coming soon
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
Chas is passionate about igniting change. He has spent the last 16 years transforming marketing into a customer-led and sales-aligned proposition that has helped Ricoh in the UK and Ireland develop a £500m business. He believes in building a culture of trust, and has invested in agile marketing to improve employee, client and stakeholder engagements. He works alongside sales leaders to develop strategies that result in commercial success.
Mark leads marketing in Europe for Marqeta, a payment card platform that is inspiring and accelerating new possibilities for the world's most innovative companies. He prides himself on engaging proactively with all stakeholders and passionately motivating those around him to deliver collectively, working symbiotically with sales leads to drive growth. Before Marqeta, he held senior marketing roles at CashFlows and Atos.
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
Chas Moloney
Marketing director
Ricoh UK & Ireland
Mark Cousins
Head of Marketing, Europe
Marqeta
HOST
GUESTS
Simon believes great digital experiences are the key to business success and so ensures all of Omobono’s strategic output produces attention-grabbing, innovative, but most of all, effective work. He regularly speaks at major industry events including Festival of Marketing, B2B Ignite, Figaro Digital, Quirks and Advertising Week Europe. Simon has worked with a wide variety of clients, from large multinationals like Xbox, Thomson Reuters and Sky, to smaller organisations and NGOs like National Trust, Outward Bound and Samaritans.
Simon McEvoy
Head of strategy
Omobono
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing