How Farfetch maintained its early-mover advantage in luxury ecommerce
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
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Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
GUESTS
Gareth Jones
CMO
Farfetch
Adam Cartlidge
Senior director of customer acquisition
Farfetch
Gareth joined Farfetch in March 2020 and is responsible for the global growth, sales and marketing strategy. He was previously the CMO at eBay UK, where he helped grow the business to over 27 million active buyers and drove double digit year-on-year revenue growth, making it the country's second-biggest online retailer. He has worked across sectors, including personal finance at Compare the Market, telecommunications, automotive and retail. He has a degree in business and management science from Nottingham Trent University.
Adam joined Farfetch in May 2020 and is responsible for the global customer demand generation. Prior to this, Adam was a marketing director at The Hut Group, the global direct-to-consumer retailer and platform, working across its health, beauty and platform solutions functions. Prior to this he worked in telecommunications, for companies such as Carphone Warehouse and Phones 4u.
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Season 2 - Episode 3
A podcast series created by Marketing Week and Econsultancy, sponsored by Google,
exploring how brands are transforming their approach to digital marketing - including customer service, ecommerce, Search and more
CMO Gareth Jones and senior director of customer acquisition Adam Cartlidge explain how Farfetch has held its own in the competitive category of luxury ecommerce.
How Farfetch maintained its early-mover advantage in luxury ecommerce
S02-E03
more episodes
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Jess is the client lead for Farfetch, the leading global platform for the luxury fashion industry. Jess works with the marketing, data and development teams to grow Farfetch revenues and build the brand.
Jess Crawford
Senior industry manager, luxury
Google
A podcast series created by Marketing Week and Econsultancy, sponsored by Google,
exploring how brands are transforming their approach to digital marketing - including customer service, ecommerce, Search and more