How automation helps Uswitch succeed amid ‘cut-throat’ competition
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
For further inspiration, go to g.co/think/searchsmarter
Step 1: Get to know your TikTok community and their codes
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
GUESTS
Yanina Vidal
Senior industry manager, Google
Louise Saul
Online marketing analyst, Uswitch
Yanina is an industry manager for Google in the UK. She has spent nearly nine years at Google and has lived and worked in five different countries: the US, France, Argentina, Mexico and the UK.
Yanina is curious, creative, always defying the status quo, and driven by a genuine desire to improve the outcomes of the clients she works with.
Louise is an online marketing analyst at Uswitch and works closely with Ethan to optimise customer journeys, while guiding performance activity and the future of Uswitch's digital marketing strategy.
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Season 2 - Episode 7
A podcast series created by Marketing Week and Econsultancy, sponsored by Google, exploring how brands are transforming their approach to digital marketing - including customer service, ecommerce, Search and more
Uswitch’s marketers explain how the comparison brand stays ahead of rivals, diving into its paid search automation journey and its shift from a channel-focused to a customer-focused approach to marketing.
How automation helps Uswitch succeed amid ‘cut-throat’ competition
S02-E07
more episodes
For further inspiration, go to g.co/think/searchsmarter
Ethan drives growth for leading brands and Red Ventures-owned digital assets throughout the UK and Europe, by optimising consumer journeys, digital transformation, paid digital marketing, SEO, app marketing, and technology and product development.
Over the last 20 years, Red Ventures has built a portfolio of brands that work together to connect millions of people with expert advice, make it easier to make important decisions about their homes, health, travel, finances, education and entertainment.
Ethan Radtke
Head of marketing,
Uswitch
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
A podcast series created by Marketing Week and Econsultancy, sponsored by Google,
exploring how brands are transforming their approach to digital marketing - including customer service, ecommerce, Search and more