How Which? and Brainlabs link marketing to sustainable business growth
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
For further inspiration, go to g.co/think/searchsmarter
Step 1: Get to know your TikTok community and their codes
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
GUESTS
Andy Goodwin
UK head of paid search, Brainlabs
Joanna Lyall
UK CEO, Brainlabs
Andy is the UK head of paid search for Brainlabs, working closely with clients to deliver the best results in their digital activity, and helping them grow.
Jo is the UK CEO of Brainlabs. As the previous managing director of Freeda Media and Mindshare UK, Jo is well-versed in the core challenges of growth and champions Brainlabs’ mission to help clients accelerate their road to in-housing.
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Season 2 - Episode 9
A podcast series created by Marketing Week and Econsultancy, sponsored by Google, exploring how brands are transforming their approach to digital marketing - including customer service, ecommerce, Search and more
The consumer protection brand and its digital agency delve into the challenges they face in measuring marketing outcomes and driving sustainable business growth, including benchmarking performance in unusual times and framing the language of measurement to encourage alignment with objectives.
How Which? and Brainlabs link marketing to sustainable business growth
S02-E09
more episodes
For further inspiration, go to g.co/think/searchsmarter
Simon is an experienced marketing leader across multiple sectors, having worked both client- and agency-side for commercial and charitable organisations. He has expertise in acquisition- and retention-based performance marketing, with extensive experience of subscription and recurring-revenue business models. Simon is currently head of marketing at Which?, with commercial accountability to deliver revenue and customer growth for the subscriptions business.
Simon Crane
Head of marketing, Which?
Matt Bush is the managing director of agencies, partners and creative at Google, where he works with leading advertisers and agencies to help them get the most from the web and their digital advertising.
Matt Bush
Director of Agencies, Google
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
A podcast series created by Marketing Week and Econsultancy, sponsored by Google,
exploring how brands are transforming their approach to digital marketing - including customer service, ecommerce, Search and more