How Samsung built up its direct-to-consumer business during Covid-19
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
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Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
GUESTS
Mike Durey
Head of digital, CRM and data, Samsung Electronics UK
Jonathan Melton
Performance business director, Performics
Mike joined Samsung UK in 2018 and has helped to deliver substantial direct-to-consumer growth for the electronics brand. After aligning digital marketing strategies across channels, Samsung has been able to maximise in-market traffic through to Samsung.com, and ultimately capitalise on the accelerated shift to online since the Covid-19 pandemic began.
Jonathan Melton is performance business director at Performics @ Starcom, with over 11 years of agency experience across multiple clients, verticals, and markets. Jonathan’s focus has been on ecommerce and direct-to-consumer performance media across search, social and retailer media.
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Season 2 - Episode 2
A podcast series created by Marketing Week and Econsultancy, sponsored by Google,
exploring how brands are transforming their approach to digital marketing - including customer service, ecommerce, Search and more
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
How Samsung built up its direct-to-consumer business during Covid-19
S02-E02
more episodes
For further inspiration, go to g.co/think/searchsmarter
Lynne Vishani is an industry manager at Google. She partners with businesses in the consumer electronics industry to develop digital solutions, build brands and help them grow.
Lynne Vishani
Industry manager,
Google
A podcast series created by Marketing Week and Econsultancy, sponsored by Google,
exploring how brands are transforming their approach to digital marketing - including customer service, ecommerce, Search and more