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CMO of McDonald's
GARETH HELM
A monthly podcast in which
Marketing Week interviews marketing's biggest names about their careers and the state of the industry.
Part of a content series
sponsored by Salesforce.
Click here to find out more.
podcast 22:
Gareth Helm is one of the UK’s most experienced and respected marketers. He also really likes marketing. Ditching a career as a chemist he started his marketing journey at Unilever and held senior positions at some of the UK’s best known brands including Innocent marketing director and Moneysupermarket brand director before taking one of the biggest jobs in UK marketing – CMO of McDonald’s.
In A Wide-ranging Interview, HELM Discusses:
His passion for marketing, and understanding customers
Why making money from the present and not the future is a road to nowhere
The importance of continuous leaning
The virtues of horizontal career moves
Why getting stakeholder engagement is key to influence and impact
Marketing Week Meets... is a monthly podcast in which Marketing Week editor Russell Parsons interviews marketing's biggest names about their careers and the state of the industry.
Part of 'Intelligent 1:1 Customer Journeys',
a content series sponsored by Salesforce - helping you achieve higher revenue, happier customers and lower costs.
podcast 19:
28/08/2019
Marketing week meets:
philip kotler
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Professor Philip Kotler is a writer, author, academic and one of the most influential people in modern marketing. The so-called “father of modern marketing” helped create the template for marketing today. His 1967 text book Marketing Management introduced much needed rigour to the discipline.
Sponsored by SAp
podcast 19:
30/09/2019
Marketing week meets:
philip kotler
Professor Philip Kotler is a writer, author, academic and one of the most influential people in modern marketing. The so-called “father of modern marketing” helped create the template for marketing today. His 1967 text book Marketing Management introduced much needed rigour to the discipline.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 20:
06/11/2019
Marketing week meets:
mark read
Mark Read has been in the hot seat at WPP for just over a year. Taking over from Sir Martin Sorrell in September 2018, he is tasked with building brand WPP to serve the needs of clients of in the face of profit pressure, more demanding clients and increased competition.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 20:
06/11/2019
Marketing week meets:
mark read
Listen now
Listen on Soundcloud
Listen on Apple Podcasts
Sponsored by SAp
Mark Read has been in the hot seat at WPP for just over a year. Taking over from Sir Martin Sorrell in September 2018, he is tasked with building brand WPP to serve the needs of clients of in the face of profit pressure, more demanding clients and increased competition.
podcast 21:
19/12/2019
Marketing week meets:
liv little
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Listen on Soundcloud
Listen on Apple Podcasts
Sponsored by SAp
Liv Little is the founder and CEO of Galdem, a magazine for women and nonbinary people of colour.
While at university she found herself isolated as one of the few people of colour and so decided to create a space of her own. Galdem was born in 2015 and has since collaborated with huge brands including the Guardian, ASOS and the Victoria and Albert Museum.
podcast 21:
19/12/2019
Marketing week meets:
liv little
Liv Little is the founder and CEO of Galdem, a magazine for women and nonbinary people of colour. While at university she found herself isolated as one of the few people of colour and so decided to create a space of her own. Galdem was born in 2015 and has since collaborated with huge brands including the Guardian, ASOS and the Victoria and Albert Museum.
Listen on Apple Podcasts
Listen on Soundcloud
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