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Marketing Week editor Russell Parsons speaks to Tom Goodwin, head of innovation at Zenith, author of “Digital Darwinism” and self-confessed “irritating background element that sparks things”. Goodwin’s day job sees him working with the world’s biggest brands on the future of business and digital transformation.
tom goodwin
Marketing week meets:
18/06/2018
podcast 3:
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Marketing Week editor Russell Parsons speaks to David Wheldon, CMO of RBS Group and president of the World Federation of Advertisers. The "accidental careerist" talks about his 35 years in marketing in which he has held executive positions agency-side and at global brands including Coca-Cola, Vodafone, Barclays and now RBS.
David Wheldon
Marketing week meets:
30/04/2018
podcast 2:
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Marketing Week editor Russell Parsons speaks to Professor Byron Sharp (the influential author of How Brands Grow and director of Ehrenberg-Bass Institute at the University of South Australia) about what motivates his work, what attracted him to a career in marketing and more. Through his work he has gathered the attention of some of the world’s biggest brands
Professor Byron Sharp
Marketing week meets:
14/04/2018
podcast 1:
podcast produced by Somethin' Else.
Why hanging out in bars and shops is the route to true customer centricity
How far is too far when it comes to
controversial ads
The cultural, branding and insight challenges of launching a startup
Why 'creativity versus data' is a false dichotomy
The route to brand success - a marriage of efficiency and effectiveness
in a wide-ranging interview thompson discusses:
There are not many marketers that can boast of having founded a major brand. That’s what Gav Thompson did when he launched Giffgaff in 2009. It’s just one significant stop-off in a career spanning almost 25 years. Not one to settle on a particular path, his professional journey to date has been anything but linear. Indeed, it is the very epitome of a zig-zag career, taking in some of the biggest names in agency world, telcos, startups and a stint as CMO of Paddy Power at the height of criticisms over its controversial - some might say distasteful - ad campaigns.
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Giffgaff founder and former Paddy Power CMO
podcast 5:
gav thompson
Marketing Week Meets... is a monthly podcast in which Marketing Week editor Russell Parsons interviews marketing's biggest names about their careers and the state of the industry.
Part of 'Intelligent 1:1 Customer Journeys', a content series sponsored by Salesforce - helping you achieve higher revenue, happier customers and lower costs.
Salesforce's Intelligent 1:1 Customer Journeys:
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podcast 4:
27/07/2018
Marketing week meets:
Amanda Mackenzie
Amanda Mackenzie is one of the UK’s most respected marketers. Beginning her career in agencies, she jumped brand side in 1998 with a series of challenging jobs in unpopular sectors including a stint as CMO of Aviva where she oversaw one of the biggest rebrands in financial services history.
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