Presents
A regular update from thought leaders in marketing and beyond on how to address the challenges presented by the COVID 19 pandemic
27 Mar 2020
What COVID-19 means for
influencer marketing
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This report discusses the change in consumer content consumption following the outbreak and the impact of this shift on influencer marketing.
27 Mar 2020
Coronavirus:
Econsultancy Hub
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Econsultancy’s coverage of the impact of the coronavirus pandemic on marketing and ecommerce.
27 Mar 2020
Effective remote working for marketers webinar 2020
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This webinar will provide participants with critical best practice learning around how to optimise remote and virtual working.
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27 Mar 2020
Coronavirus and Marketing: Marketing Week Hub
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The coronavirus pandemic looks set to have a huge impact on the world of marketing. Marketing Week will be tracking the latest responses of the marketing community as it faces up to the challenge.
Highlights of the week
Reasons to be cheerful
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Wednesday 22nd @ 11am
Publicis’ head of future and insights Tom Goodwin and Marketing Week editor Russell Parsons will discuss the innovation, invention and inspiration displayed by those in the marketing ecosystem, and how businesses might change for the better as a result.
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31 Mar 2020
Coronavirus and design:
Design Week latest
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How designers and design businesses are being affected by the coronavirus pandemic and how they can access financial and practical support. Plus the vital work designers are involved with, which is helping to mitigate the impact of the virus.
01 Apr 2020
Creativity in the age of Coronavirus
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The outbreak of Covid-19 has left the creative industries in an unprecedented situation. We catch up with creatives in quarantine, and explore the different ways that brands and studios are adapting.
07 Apr 2020
How marketers are responding to the challenges of COVID-19
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Econsultancy’s editor, Ben Davis, and SVP research, Stefan Tornquist, dive into the findings from two of their global surveys and discuss the results of this new study.
Highlights
Hosted by
31 Mar 2020
Coronavirus and design:
Design Week latest
Explore hub
How designers and design businesses are being affected by the coronavirus pandemic and how they can access financial and practical support. Plus the vital work designers are involved with, which is helping to mitigate the impact of the virus.
01 Apr 2020
Why brands need to get creative during the coronavirus crisis
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CR’s editor Eliza Williams talked to Nils Leonard, co-founder of Uncommon Creative Studio, about the risks and rewards that brands face at the moment, and how creative thinking can help.
01 Apr 2020
Mark Ritson hosts webinar offering advice for marketers during coronavirus
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Marketing Week's columnist Mark Ritson discusses the impact of the coronavirus on marketing and the brands that have adapted well, and those that have not.
07 Apr 2020
How marketers are responding to the challenges of COVID-19
Find out more
Econsultancy’s editor, Ben Davis, and SVP research, Stefan Tornquist, dive into the findings from two of their global surveys and discuss the results of this new study.
Highlights of the week
Sign Up for webinar
Thursday 9th April @10am
Join Mark for an insightful session providing you with practical advice to prevail and even find opportunities to make an impact in the time of COVID-19.
Mark Ritson to host webinar offering advice for marketers during coronavirus
Brand content hubs
Articles & Reports
Future sessions
Future sessions
Previous sessions
Previous sessions
Brand content hubs
Brand content hubs
Reports & Whitepapers
Reports & Whitepapers
27 Mar 2020
Reasons to be cheerful
Sign up for session
Publicis’ head of future and insights Tom Goodwin and Marketing Week editor Russell Parsons will discuss the innovation, invention and inspiration displayed by those in the marketing ecosystem, and how businesses might change for the better as a result.
01 Apr 2020
How to change course in the midst of a crisis
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Join Michelle Spillane, Marketing & Brand Director at Paddy Power in conversation with Charlotte Rogers, Marketing Week.
27 Mar 2020
How AI and machine learning can help your marketing right now
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Join Econsultancy research director Jim Clark and Tealium's David Morris for an exclusive video webinar on 21 April, to learn from other marketers about putting machine learning into practice in the context of today's crisis.
31 Mar 2020
Oystercatchers Hub
Explore hub
It's more important than ever to remain connected so we want to keep you in the loop of all things virtual from agency leaders and senior brand marketers on how to address the challenges of COVID-19.
01 Apr 2020
How to navigate an economic downturn
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Marketing Week editor Russell Parsons caught up with economist, Grace Kite, marketing effectiveness expert, Peter Field, and customer confidence analyst, Joe Staton, to discuss what brands should and shouldn’t do in the wake of an economic shock.
27 Mar 2020
How brands can win loyal customers as Covid-19 transforms student spending
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More than ever, brands successful in connecting with Gen Z at this formative stage in their life will see the benefits of forming an emotional bond on which they can build long-term customer loyalty.
01 Apr 2020
Why it's time to fix your search experience - and what to do about it
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Join industry expert and author, Steven Van Belleghem and Chris Baldwin, VP Marketing of Zoovu to uncover: What is ‘the search problem’? How are consumers' behaviours changing.
27 Mar 2020
Reasons to be cheerful
Sign up for session
Publicis’ head of future and insights Tom Goodwin and Marketing Week editor Russell Parsons will discuss the innovation, invention and inspiration displayed by those in the marketing ecosystem, and how businesses might change for the better as a result.
01 Apr 2020
How to change course in the midst of a crisis
Link coming soon
Join Michelle Spillane, Marketing & Brand Director at Paddy Power in conversation with Charlotte Rogers, Marketing Week as they discuss how she, and her brand has coped with the need to change, and quickly.
Previous sessions
Previous sessions
What brands can learn
from design thinking
during the pandemic
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Design Week editor Tom Banks and Design Council chief design officer Cat Drew discuss how brands can use design thinking to tackle organisational change and disruption in these unprecedented times.
What now for marketing
and digital?
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Join Ashley Friedlein, founder of Econsultancy as he revisits his trends for the next decade in light of COVID-19. The session will also include a Q&A chaired by Econsultancy editor Ben Davis.
How to do consumer research in a crisis
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Join Marketing Week editor Russell Parsons, and columnist, Helen Edwards, alongside Pranay Jeyachandran of Incite Marketing Planning, and Lucy Banister of The Nursery Research & Planning, as they discuss relevant methodologies, tools and techniques that will prove useful in the future.
What’s next for video, AI and personalisation
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This live Q2 Digital Shift webinar, hosted by industry expert, Neil Perkin, and Econsultancy Founder, Ashley Friedlein, highlights and discusses the key developments in digital marketing and ecommerce in light of Covid-19.
Influencer Marketing and Coronavirus: Influencer Intelligence Hub
Explore hub
The outbreak of COVID-19 has left the influencer marketing industry questioning current and future strategies. Keep up-to-date with the latest developments, research and insight with Influencer Intelligence’s coverage of the situation.
Has Covid-19 changed the media landscape?
Link coming soon
Channel 4’s CMO, Zaid al Qassab, and Initiative’s MD, James Shoreland join Oystercatchers’ chair, Suki Thompson, in conversation on how the media landscape is evolving, what changes will stick and what it all means for brands.
01 Apr 2020
Oystercatchers’ Virtual
Coffee Mornings
Find out more
This weekly webinar takes place every Friday at 11am and will see Suki Thompson chat to senior marketers and agency leaders to discuss industry topics in these virtual times.
The importance of learning for modern marketing: customer centric, digitally fuelled
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Using Econsultancy’s ‘How Marketers Learn’ and ‘The Skills of the Modern Marketer’, Stefan Tornquist identifies what’s changed and Paul Davies brings a client lens perspective.
The importance of learning for modern marketing: customer centric, digitally fuelled
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Using Econsultancy’s ‘How Marketers Learn’ and ‘The Skills of the Modern Marketer’, its SVP for research and content strategy Stefan Tornquist identifies what’s changed and Managing Partner Paul Davies brings a client lens perspective.
27 Mar 2020
What COVID-19 means for commerce leaders
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Zoovu surveyed 1500+ consumers to understand how businesses can help when digital commerce is the only option available when it comes to buying products and you can view the results here.
27 Mar 2020
Consumer trends and attitudes effecting marketers during the COVID-19 pandemic
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In uncertain times, this special edition of Dynata’s Global Trends Report, spanning 14 countries, will deliver the insights you need to make the most effective decisions as consumer trends evolve in response to COVID-19.
27 Mar 2020
How brands can find a single source of truth in times of uncertainty
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Coronavirus forces brands to rely on data to understand new and unexpected consumer behaviours – and to build a ‘system of record’ so they can make sense of these insights across all touchpoints.
How to cope with career disruption
Link coming soon
Sara Tate, CEO, TBWA\London and Marketing Week columnist and CMO, Colin Lewis, join its editor Russell Parsons in a frank conversation about how to restart your career if you've lost your job or your career has been reshaped.
Adapting and protecting your strategy to navigate the current crisis
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Influencer Intelligence’s Sarah Penny talks about the platform’s latest data analysis, research and insight to implement into your influencer marketing strategy during this challenging time.
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Thursday 30 April @ 11am
Join Influencer Intelligence’s Sarah Penny to learn about the platform’s latest data analysis, research and insight to implement into your influencer marketing strategy during this challenging time.
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Adapting and protecting your strategy to navigate the current crisis
The importance of company culture in a crisis
Article coming soon
Suki Thompson, chair of Oystercatchers caught up with WW’s (formerly weightwatchers) SVP and GM manager for the UK, Anna Hill and Jo Sutherland, CEO of Carat UK to discuss why leaders need to adapt to best serve the needs of their biggest brand advocates – their staff.
How brands can use social during the Covid crisis
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Creative Review associate editor Rachael Steven talks to We Are Social's chief strategy officer Mobbie Nazir about the best way for brands to use social to talk to audiences at the moment.
01 Apr 2020
How Birds Eye are navigating the ‘new normal’
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Birds Eye’s UK General Manager, Steve Challouma, talks with Marketing Week’s news editor, Sarah Vizard, about leadership, how the company found a new purpose and plan to sustain its momentum and how it delivered a new campaign during lockdown.
27 Mar 2020
Inside B2B: How B2B brands are responding to ‘forced digital transformation’
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The first episode of this new podcast series investigates how B2B marketers are reacting to the sudden and severe changes brought upon their markets by the coronavirus crisis.
01 Apr 2020
How marketers are facing up to the challenges of Covid-19
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Consultancy editor Ben Davis and SVP for research and content strategy Stefan Tornquist discuss the third wave of this study including reasons to be cheerful and what can be learned from where organisations are still spending.
Sign Up for session
Monday 4 May @11am
Join Birds Eye’s UK General Manager Steve Challouma, who talks with Marketing Week’s news editor Sarah Vizard about leadership, how the company found a new purpose and plan to sustain its momentum and how it delivered a new campaign during lockdown.
How Birds Eye are navigating the ‘new normal’
01 Apr 2020
How Birds Eye are navigating the ‘new normal’
View on demand
Birds Eye’s UK General Manager, Steve Challouma, talks with Marketing Week’s news editor, Sarah Vizard, about leadership, how the company found a new purpose and plan to sustain its momentum and how it delivered a new campaign during lockdown.
01 Apr 2020
How Birds Eye are navigating the ‘new normal’
Link coming soon
Sara Tate, CEO, TBWA\London and Marketing Week columnist and CMO, Colin Lewis, join its editor Russell Parsons in a frank conversation about how to restart your career if you've lost your job or your career has been reshaped.
Does personalisation still work?
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What impact does Covid-19 have on the opportunities and challenges presented by personalisation? Econsultancy’s Ashley Friedlein and Paul Davies discuss with Direct Line Group’s MD for marketing and digital, Mark Evans, and Shira Feuer, CMO, Trinity London.
How to remain nimble in a crisis
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Creative Review editor Eliza Williams in conversation with Mother ECD Hermeti Balarin about the best ways for brands and agencies to remain agile and still produce standout work during Covid19.
01 Apr 2020
Restart your career
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Creative Review editor Eliza Williams in conversation with Mother ECD Hermeti Balarin about the best ways for brands and agencies to remain agile and still produce standout work during Covid19.
Has Covid-19 changed the media landscape?
View on demand
Channel 4’s CMO, Zaid al Qassab, and Initiative’s MD, James Shoreland join Oystercatchers’ chair, Suki Thompson, in conversation on how the media landscape is evolving, what changes will stick and what it all means for brands.
SIGN UP FOR SESSION
Thursday 9 July @10am
In this applied, entertaining and highly unscientific session - Mark Ritson builds his perfect marketing monster from the various talents he thinks a great marketer needs to do amazing work. Expect to be shocked, thrilled, disappointed and ultimately aware of your own personal weaknesses.
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Ritson's Monster
SIGN UP FOR SESSION
Thursday 9 July @11am
In this applied, entertaining and highly unscientific session - Mark Ritson builds his perfect marketing monster from the various talents he thinks a great marketer needs to do amazing work. Expect to be shocked, thrilled, disappointed and ultimately aware of your own personal weaknesses.
Ritson's Monster
Sign Up for webinar
Wednesday 13 May @11am
Creative Review editor Eliza Williams in conversation with Mother ECD Hermeti Balarin about the best ways for brands and agencies to remain agile and still produce standout work during Covid19.
How to remain nimble in
a crisis
01 Apr 2020
Why humour is important right now
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Join the “Marketoonist” Tom Fishburne as he explores why humour is particularly important in tough times, how brands can use appropriate humour without being tone-deaf, and how humour can help us connect with our internal teams.
01 Apr 2020
What’s next for FMCG?
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Adrian Mooney, Marketing Director for McVities and Helen Bell, COO of Mullen Lowe Group and responsible for all Unilever brands handled by IPG, joins Oystercatchers’ chair Suki Thompson to talk about what's next for FMCG in light of Covid-19.
What’s next for FMCG?
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Adrian Mooney, Marketing Director for McVities and Helen Bell, COO of Mullen Lowe Group and responsible for all Unilever brands handled by IPG, joins Oystercatchers’ chair Suki Thompson to talk about what's next for FMCG in light of Covid-19.
The digital skills needed to navigate unpredictable times
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With the current disruption, there’s plenty of speculation about how marketing will change. Neil Perkin, author consultant and digital marketing expert discusses the challenges and opportunities as well as new skills that will help you cope.
27 Mar 2020
How to control the chaos of remote work
Link coming soon
Without a system for planning, organising and executing work, confusion and chaos grow. Join Asana to learn about how you can keep your team connected and enable them to collaborate, even when they're geographically dispersed.
27 Mar 2020
Thinking differently: Leading your team and brand in a crisis
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Join Debenhams’ CMO, Kit & Kin’s CMO, Salesforce’s Principal Business Consultant and Marketing Week’s editor, as they discuss maintaining morale, ensuring collaboration, contingency planning and much more.
27 Mar 2020
Building Customer Relationships Amid Covid-19
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Join Klaviyo as they delve into the data that understand the trends and impacts to both consumers and retailers. They share consumer insights, leading verticals, purchase patterns and more.
Collaborating remotely: advice for creative teams
Link coming soon
In this webinar, we hear from creative teams about how they have adapted their creative processes whilst working remotely and discuss how they’ve navigated some of the challenges that it presents.
01 Apr 2020
Why humour is important right now
View on demand
Join the “Marketoonist” Tom Fishburne as he explores why humour is particularly important in tough times, how brands can use appropriate humour without being tone-deaf, and how humour can help us connect with our internal teams.
How Ella’s Kitchen is serving customers and colleagues
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With demand for Ella’s Kitchen growing, as families face disruption beyond recognition, Marketing Week's reporter, Molly Fleming will talk to Kim Gelling, Marketing Director at Ella’s Kitchen, on their restructure to focus on how consumers’ lives have changed.
How designers are helping brands drive rapid digital change
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Join Design Week editor Tom Banks in conversation with leading digital designers, Studio Output creative director Johanna Drew and Resn creative director Simon Jullien, as they discuss how designers can help brands find new opportunities in digital spaces.
The importance of company culture in a crisis
View on demand
Join Suki Thompson, chair of Oystercatchers in conversation with WW’s SVP and general manager for the UK, Anna Hill and Jo Sutherland, chief executive of Carat UK as they discuss why leaders need to adapt to best serve the needs of their biggest brand advocates – their staff.
The Rise of Nano Influencers
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Join Sarah Penny, Head of Content at Influencer Intelligence, Rahul Titus, Head of Influence at Ogilvy UK, and Arjoon Bose, Marketing Lead, Culture and Brand Experience at General Mills, as they discuss the opportunity that nano influencers can provide to brands amid the coronavirus pandemic as audiences seek storytelling, trust and authenticity.
How brands can support customers and colleagues
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Join Suki Thompson in conversation with Clare Phillips, director of social purpose at ITV, Harriet Shurville, Chief People Officer of Iris Nation and Advertising Association president Keith Weed marking Mental Health Awareness Week by looking at how brands should be supporting colleagues and customers in these trying times.
The Rise of Nano Influencers
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Join Sarah Penny, Head of Content at Influencer Intelligence, and Rahul Titus, Head of Influence at Ogilvy UK as they discuss the opportunity that nano influencers can provide to brands amid the coronavirus pandemic as audiences seek storytelling, trust and authenticity.
Marketing leadership in a crisis
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Wednesday 27 May @11am
One of the UK’s best known and experienced marketers, Margaret Jobling, joins Marketing Week editor Russell Parsons, to discuss the skills needed to lead your brand through a crisis including: maintaining focus on customer; leading teams and maintaining morale; and managing and influencing stakeholders.
Stick or twist – how have customer journeys changed since the lockdown, and will these changes be permanent?
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Join Oystercatchers’ chair Suki Thompson in conversation with Mark Evans, Managing Director for marketing and digital at Direct Line Group, and Justin Pahl, UK CEO at VMLY&R.
The lockdown brand winners and losers
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Join Russell Parsons, Marketing Week editor and Amelia Brophy Head of Data Products for the UK at YouGov as they analyse the brands that have improved their standing among the public during the lockdown and those that haven’t.
Reinforce your brand to communicate who you are in
uncertain times
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Maintaining a strong brand image and communicating it to the right target audiences is crucial to getting through the current crisis.
What will brand purpose look like post-coronavirus?
Listen on demand
In this conversation, led by Creative Review editor Eliza Williams, Michele Oliver, Global Marketing VP at Mars, and Laura Jordan Bambach, Chief Creative Officer at Grey London, will discuss the part that brands can play in a changing world, and how brand purpose may develop.
How Covid-19 will change the client/agency relationship
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Financial Times B2C Global Marketing Director, Fiona Spooner, TBWA’s CEO Sara Tate and Oystercatchers’ chair Suki Thompson discuss how agencies and clients have had to work to innovate and how that might impact the future relationship.
What will brand purpose look like post-coronavirus?
Listen on demand
Wednesday 3 June @11am
In this conversation, led by Creative Review editor Eliza Williams, Michele Oliver, Global Marketing VP at Mars, and Laura Jordan Bambach, Chief Creative Officer at Grey London, will discuss the part that brands can play in a changing world, and how brand purpose may develop.
Future-proofing through innovation: What’s changed in light of COVID-19?
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Join Liliana Caimacan, Tata Consumer Products’ Head of Global Innovation, and Charlotte Rogers in conversation about how and why brands should future-proof through innovation, and how different countries have varied their approaches to this due to the COVID-19 pandemic.
The increasing importance of UX and experience design
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What does the improvement of UX look like right now? How should brands be improving their digital products? And how are user experience professionals adapting? Join UX expert Chris Rourke in conversation with Econsultancy editor Ben Davis.
Global and local: what Covid-19 has meant for international brands
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How have international brands adapted their responses according to each country’s reaction to Covid-19 and created consistent messaging for brands across markets. Join Oystercatchers’ chair Suki Thompson in discussion with Andrew Garrihy, Global Chief Brand Officer, Huawei and Michael Frohlich, CEO, Ogilvy UK.
Global and local: what Covid-19 has meant for international brands
View on demand
How have international brands adapted their responses according to each country’s reaction to Covid-19 and created consistent messaging for brands across markets. Join Oystercatchers’ chair Suki Thompson in discussion with Andrew Garrihy, Global Chief Brand Officer, Huawei and Michael Frohlich, CEO, Ogilvy UK.
27 Mar 2020
7 Factors that will Shape Ecommerce Success in the 2nd Half of 2020
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Join Coveo, the Experience Intelligence Platform, & Dan Barker, who has 20 years of ecommerce experience across more than 100 brands, where we discuss how your organisation can provide more value by leveraging AI and data.
The Benefits of Chaos - Digital Transformation at Lightspeed
Link coming soon
Thursday 25 June @3pm
With digital transformation still seeing stable or increased funding in these tough times, join Econsultancy Founder, Ashley Friedlein, and Managing Partner, Paul Davies to understand what is happening across strategy, people, process and technology when it comes to digital transformation.
27 Mar 2020
An inside look at the impact of Covid-19 on digital agencies
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How has life changed for digital agencies, and how are they adapting to the new normal? A survey finds out.
How customer data can help companies rebound quicker
Link coming soon
Thursday 25 June @3pm
In this online Q&A, hear how retailers, travel, insurance companies and financial services organisations can use their customer data to create a competitive advantage - using relevant and current insights to maximise campaign effectiveness and offer customer experience that's apt for the future.
Marketing leadership in a crisis – Royal Mail
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For the second in a series of interviews with senior marketers about leading through change, Marketing Week editor-in-chief Russell Parsons talks to Royal Mail’s top marketer Ben Rhodes about rallying staff around a purpose, the importance of insight, setting strategy and meeting the challenges and changes ahead.
How Gousto will use lockdown lessons to grow
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Gousto CMO, Tom Wallis in conversation with Rebecca Sentance to discuss how the food recipe service plans to maintain the momentum it has picked up during lockdown, why it stopped accepting new sign-ups for a time and why it launched a service for local businesses.
Will retail change permanently post Covid-19?
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Join Oystercatchers' chair Suki Thompson in conversation with Gary Kibble, Chief Digital and Marketing Officer of Wickes and Neil Henderson, CEO of St. Luke's, as they discuss how Covid-19 has affected consumer attitudes and behaviour, and what this means for instore experience.
Lessons learned from making ads in lockdown
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Creative Review senior writer Aimée McLaughlin talks to Publicis•Poke creative director Rob Butcher and L.A. Ronayne, group creative director at Anomaly, about the way that agencies have adapted during lockdown and how this may change working methods for the future.
Marketing leadership in a crisis: KFC’s CMO, Meghan Farren
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WKFC has won plaudits for its humorous marketing activity during the lockdown. Meghan Farren CMO, UK and Ireland talks to Marketing Week editor Russell Parsons about getting comms right in a crisis, leading the case for marketing in challenging times and what may or not change in marketing and customer behaviour after the pandemic.
Has Covid-19 changed the UK’s relationship with charities?
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Friday 26 June @11am
Join Oystercatchers chair Suki Thompson and Philip Almond, Executive Director of Fundraising and Marketing, Cancer Research UK as they discuss how the Covid-19 pandemic has hit charities hard and ask what have been the challenges for charity marketers in maintaining public support during Lockdown?
27 Mar 2020
New Trends Reveal the Impact of COVID-19 on Marketing
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CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. View the emerging trends from this revealing survey.
The purpose of brand purpose
Link coming soon
With Covid-19 and lockdown shining an even brighter light on brands and customers questioning the authenticity of brand ‘purpose’ more than ever, join Oystercatchers’ chair Suki Thompson in discussion with Lou Bennett, Marketing Director for Benefit Cosmetics; and Tony Quinn, Head of Strategy at independent brand and transformation agency, BBD Perfect Storm.
Ritson's Monster
Link coming soon
In this applied, entertaining and highly unscientific session - Mark Ritson builds his perfect marketing monster from the various talents he thinks a great marketer needs to do amazing work. Expect to be shocked, thrilled, disappointed and ultimately aware of your own personal weaknesses.
Bottoms up: How lockdown has changed the drinks sector
Link coming soon
Join Oystercatchers’ chair Suki Thompson; Jayne O’Keeffe, VP of Marketing at Lyre’s Spirits; and Helen James, MD of CP+B as they discuss the impact closure of the on trade has had on the drinks industry and if lockdown will have a permanent impact.
Lessons learned in lockdown: A view from Notonthehighstreet.com
Link coming soon
Tuesday 7 July @11am
Notonthehighstreet.com CMO Ella d’Amato discusses with Marketing Week acting features editor Charlotte Rogers, what retailers need to focus on over the coming months in order to recover from the pandemic.
The purpose of brand purpose
Link coming soon
With Covid-19 and lockdown shining an even brighter light on brands and customers questioning the authenticity of brand ‘purpose’ more than ever, join Suki Thompson in discussion with Lou Bennett, Marketing Director for Benefit Cosmetics; and Tony Quinn, Head of Strategy at BBD Perfect Storm.