Include Calls-to-Action
The Keys to the Kingdom
Owning the Sky: How NetJets Is Winning the Private Aviation Game
Brand Storytelling and Technology
The Vanishing Game
Geography of Poverty: A Journey Through Forgotten America
Make sure to set up your main characters, background information, and key conflicts early on to draw your audience into your story.
You can bring movement to your story visually using interactive elements. Your copy should also create progress and change.
In traditional long-form copywriting, words alone carry the narrative. In interactive storytelling, visuals, videos, animations, and other elements contribute to telling the story.
In MSNBC’s interactive feature, “Geography of Poverty: A Journey Through Forgotten America,” author Trymain Lee sets up the problem of income inequality before diving into his nationwide exploration of communities below the poverty line.
In Land Rover’s interactive microsite, The Vanishing Game, the story is broken up into chapters that build on one another and create narrative suspense in tandem with the accompany media.
In this interactive eBook from Ceros, quotes from key influencers are paired with compelling visuals that emphasize the thematic topic of each section.
This sponsored post from The NY Times uses photos, videos, animated GIFs, and quotes to bring NetJets’ private aviation story to life.
As you write fewer words, you’ll need to flesh out the rest of your story with images, videos, GIFs, and interactive elements.
In Microsoft’s Keys to the Kingdom microsite, users are given a clear call-to-action at the end of the story to download Project Spark.
Don’t miss an opportunity to further engage with your audience after your story ends. Ask viewers to take action with your brand using thoughtful CTAs.
Use Media to Tell Your Story
Write Fewer Words
Emphasize Forward Progress
Start By Setting the Stage
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Copywriting Tips for Interactive Storytelling
