*Global Job Seeker Trends 2015
Try...
Instead of...
Senior Account Executive
Biz Dev Rockstar
Digital Marketing Manager
Web Marketing Guru
Network Security Engineer
Resident Hacker
Office Administrator
Office Extraordinaire
Stick with standard job titles and common, search-friendly keywords. You'll have a better chance of people clicking through to read your job description.
Try...
Instead of...
You jump at the opportunity to collaborate with colleagues on projects.
Change is not a scary word to you. You thrive in organizations that constantly adapt and evolve.
“Must demonstrate the ability to work in an unstructured, collaborative environment”
Keep it punchy, direct and friendly. Avoid abstract jargon and clichés. Go for a laugh. Get creative and you’ll make your job description more engaging.
Try...
Instead of...
“This is an opportunity to shape the company’s future. You’ll define our brand positioning and build a strategic roadmap.”
“Identify and develop brand strategy.”
“You’ll lead and motivate a team of 50 salespeople to increase revenue by 10% in your first year.”
“This person will provide leadership to the direct sales team.”
For example, explain why the role is important to the business and the community. Excite candidates with specific projects they will be tasked with. Describe what success looks like in the role.
Feeling stuck?
LinkedIn Job Posts suggest skills and degrees as you write your job description.
First, determine the responsibilities and skills needed to successfully get the job done. Avoid a laundry list of qualifications (we recommend 5-10) and balance your list with hard and soft skills.
Then, think about the industry background and experience needed. Identify what’s mandatory and "nice to have" before putting it to paper.
You don’t have to start from scratch.
Your LinkedIn Company Page is automatically included on your LinkedIn job descriptions.
Use this section to explain how your employees live and breathe your vision and values. Include images or videos to illustrate what’s unique about your culture. Don’t just highlight the good stuff. You’ll be more credible if you balance the perks with challenging areas.
Try...
Instead of...
“What you’ll need to win”
header with 5 bullet points
A laundry list of qualifications
“Why Join Us?”
followed by 2 sentences
“Company Overview”
followed by 3 paragraphs
Keep your description concise by using short paragraphs and bullets to break up your text. Test your job description on your own mobile phone to make sure there are no more than 3 scrolls down.
Give your hard-to-fill roles an extra boost by sponsoring those jobs on LinkedIn.
Share the job post on your LinkedIn Company Page and social networks. Also, jobs shared by employees get 30% more applications, so ask your colleagues to share the job post with their peers and social networks.
7 Tips for an
Irresistible
Job Description
A job description is more than just an opening at your company.
It’s your first point of contact with candidates.
It positions your company as a great place to work.
It’s an opportunity to captivate professionals, and urge them to apply.
Writing an irresistible job description is hard, but it doesn’t have to be.
Follow these tips, and you’ll craft a job description that tempts the right talent to join your organization.
Play it straight with the job title
An eye-catching job title won’t generate more views and applicants. If candidates don’t understand what you’re looking for, they won’t apply.
See examples
Be conversational
Imagine you’re speaking with a friend over coffee. How would you explain the job? How would you describe his/her responsibilities?
Now write your job description that way.
See how
Show candidates that they’ll make an impact
Nearly 60% of recent job switchers said that they accepted their new job because it offered a stronger career path.* In your job description, highlight how the new hire will grow, learn and make an impact.
See examples
Attract qualified applicants
Skills, education, and experience are often optional fields in a job description, but they are essential to getting and identifying qualified applicants.
See how
Paint a picture of your company culture
Get the right candidate’s attention by infusing your company personality into your company description.
See how
Write with a mobile-first mentality
More than 50% of job views on LinkedIn are on mobile devices. A smaller screen means you need to make every word count.
See examples
Post and share!
Once you’ve written your job description, post it on LinkedIn and spread the word! For the best results, keep your post is up for at least 30 days.
See why
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Ready to get started?
Now that you know the essentials to an irresistible job description,
it’s time to put these tips into practice.
If you’re always hiring,
LinkedIn Job Slots might be your best option.
If you’re hiring occasionally,
open up LinkedIn Job Posts to get started.