Source: Progressive Grocer, Shopper STAT
study; Flurry
86% of consumers use their mobile device to prepare for grocery shopping.
Source: NinthDecimal, Mobile Audience Insights Report
59% of people use their mobile device while grocery shopping.
Think With Google, Cooking Trends Among Millennials: Welcome to the Digital Kitchen
59% of 25- to 34-year-olds say they cook with either their smartphones or tablets handy.
Source: Think With Google, Cooking Trends Among Millennials: Welcome to the Digital
A stunning 79 percent of millennials say they like to cook, and more than half do so with a mobile device in hand.
Source: Tasty Facebook Page
The most popular recipe on Tasty, BuzzFeed’s recipe video page, is mozzarella-stuffed slow-cooker meatballs with 156 million Facebook views.
Alexa, What’s for Dinner?
Source: Adweek, Quaker Oats and Amazon Echo Team Up for ‘the Intersection of Old and New’, Campbell’s Kitchen
Campbell’s Amazon Echo app allows cooks to ask Alexa to get five daily recipe suggestions based on what they’re in the mood for. Similarly, Quaker recently created an app for Echo that instructs users how to make “overnight oats,” an old-fashioned cold cereal style that’s recently gained social media traction.
Blip Me a Burger
Blippar, an augmented reality app with more than 65 million users worldwide, partnered with the sauce brand Heinz to offer in-app opportunities to win prizes like an apron, oven mitt and tomato-shaped ketchup dispenser.
Keeping Convenience Cool
Source: The Verge
Earlier this year Samsung introduced the Family Hub smart fridge at CES. Aside from the astronomical starting price of $6,000, the fridge promises a new era in convenience in the kitchen. “Groceries by MasterCard," a preloaded app, gives brands the opportunity to deliver goods to consumers through grocery partners such as Fresh Direct or Shop Rite.
Source: Pinterest Trend Report
Recipes trending on Pinterest, June 2016:
Chicken and Avocado Burger +50%
Sparkling Hard Apple Cider Sangria +85%
Bacon Cheeseburgers +370%
#cooking: 11,895,379 posts
#yum: 51,405,737
#foodporn: 91,940,187
Source: Instagram search
Instagram foodie hashtags:
Source: Instagram
Instagram followers: cooking: 2.6 million
Cheesy Bacon and Egg Hash: 22,000 likes
Crispy Baked Garlic Parmesan
Wedges: recipe: 26,000 likes
Low-Carb Cauliflower Crust
Rainbow Pizza recipe: 30,800 likes
The Instagram Famous Chef: @cookinwithmima
Hungry for Guidance
While today’s home cooks use phones instead of cookbooks, they’re doing a lot more than just following directions. They’re devouring recipe inspiration, creating shopping lists, and wallpapering Instagram with photos of their creations. After all, meals are meant to be shared—whether across the table or across the web.
This abundance of interest and content is creating new opportunities for marketers to reach customers. Learn how by exploring our kitchen.
How Smartphones + Smart Kitchens Are Remaking the Home Cook
Explore the kitchen
Hungry for Guidance
Explore the kitchen
While today’s home cooks use phones instead of cookbooks, they’re doing a lot more than just following directions. They’re devouring recipe inspiration, creating shopping lists, and wallpapering Instagram with photos of their creations. After all, meals are meant to be shared—whether across the table or across the web.
This abundance of interest and content is creating new opportunities for marketers to reach customers. Learn how by exploring our kitchen.
How Smartphones + Smart Kitchens Are Remaking the Home Cook
Smart tech: the new
sous chef
Source: Parks Associates smart home research
By the end of this year, 17% of U.S. households with broadband internet intend to buy a smart kitchen appliance.
Emerging technology is making it easier than ever for marketers to connect with home cooks. Smart fridges enable customers to order groceries from a built-in touch screen. Voice-activated assistants direct users to brand-sponsored recipes. And augmented reality creates new ways for consumers to interact with familiar brands.
New ways of reaching
home cooks
See what’s
baking
What's in
the oven?
In the social realm of 2016, food
is photogenic. Whether it’s “food porn” such as a mac and cheese omelet straight out of the oven
or a Pinterest-worthy recipe for star-spangled cupcakes, social media in fluencers—err, cooks— have used social platforms to spread deliciousness across the web. And sometimes on a
brand’s behalf.
The most successful
marketing meals of 2016
Shopping apps are a huge resource for home cooks, and brands like Nestle, Kellogg’s and Frito-Lay have found creative ways to reach consumers during the crucial meal-planning phase.
Consumers prepare grocery lists and consult recipes via mobile
Mobile use during meal-planning
Don't forget
the milk
Select an app
Source: Progressive Grocer, Shopper STAT study; Flurry
Shopping app usage grew by 77% in 2015—faster than any other app category.
The New
Home Cook
$7B
Source: Progressive Grocer, Shopper STAT study; Flurry
Source Technavio, Global Smart Kitchen Market 2016-2020
The smart appliances market, from app-controlled coffee makers to refrigerators that record their inventory in real time, is expected to exceed $7 billion by 2020.
43% of millennials use a mobile app to grocery shop
Cooking habits
of Millennials