Optimization helps users find the perfect offerings for their interests and goals. When customers are served optimized experiences, they can engage with a website, mobile site, or app with less frustration, which increases the chances they convert, become highly satisfied, and achieve great customer lifetime value scores.
CXO also helps users discover products and services they didn’t even know were available! Everything from fan gear to vacations to insurance policies—no matter the platform, optimization enables companies to connect the right users to the right offerings at the right time.
Signing up for services
Increase revenue
Searching info
Booking reservations
Making purchases
Heighten brand awareness
Boost traffic
Customer experience optimization is, in some ways, the same whether companies use it for mobile, web, or apps. Users (B2C) and other companies (B2B) often gain the same benefits from optimization, no matter the platform.
faster, easier, and much more efficiently.
Users benefit from optimization by ...
Companies optimize their sites and apps to ...
Between Platforms
Similarities
Apps
Web & Mobile Experiences
... can be coded to use cookies, and some do use cookies to make HTTP requests; in general, though, apps optimize through settings users adjust on their own.
These settings can be saved on a mobile device as presents that only activate when the app is opened, which makes the interface feel more personalized.
... use cookies to help sites learn and remember user preferences based on products searched, pop-ups seen, other sites and pages visited, and more.
Desktop and mobile users (unlike app users) rarely have the chance to directly indicate their experience preferences, let alone to have these preferences save between visits.
While companies’ and users’ optimization goals are almost identical for mobile, web, and apps, marketers should still make separate strategies for each platform. This is because each platform requires different tactics for businesses to optimize successfully.
VS
Big Difference #1:
Apps Cut Cookies