Marketing Lift for optimized marketing
Regardless of the lifecycle stage of your customer, Persado’s technology leverages its database of organized, scored and tagged language to generate the most impactful, emotionally engaging content, optimized for customer experience and engagement, delivering immediate recognition of lift and unique insights into the emotional preference of your customer base.
High value, high volume communication touch points with customers are being left to guesswork. Without the assistance of advanced technologies, deterministically coming up with the most impactful message to optimize engagement at each touchpoint throughout the customer lifecycle stages is statistically impossible.
PROMISE
PROOF
PROBLEM
USE CASE
60%
credit card
over
don't own a
60%
of mobile spend
$600 BN
Persado’s linguistic database can identify the right words and phrases to build the perfect message to reach this demographic. We can increase response rates by more than 25% with an emotional language that connects with their needs* across the relevant marketing channels and life-cycle stages.
Annual spend
Expected to double
in a few years
Millennials are becoming the highest potential segment for Financial Services, spending the most of any other segment.
We can increase response rates by more than 25% with an emotional language that connects with their needs* across the relevant marketing channels and life-cycle stages.
59%
Upwards of
contribution
EMOTIONS
SUMMARY
In the Financial Services industry,
play a critical role in moving customers along the lifecycle continuum
FINANCIAL SERVICES
in campaign success for
companies across each touch point of the customer lifecycle by inspiring action through impactful content, at scale.
3x Lift
The automation of emotionally intelligent content is generating
SPEND
EARN & BURN
UPGRADE
EARLY TENURE
ACQUISITION
The World’s Leading Financial Services Companies Drive Higher Engagement with
Machine Learning
Systems of Insight for
More Impactful Content.