Orchestrated, Automated and Blended Ecosystem Experiences
The Future Of Mobile
Let's Begin
Intro
Mobile technology innovations willl radically change our lives over the next five years. No new device will overtake the scale of the more than 6 billion mobile phones on the planet, but no longer will mobile interactions be limited to a single device. The next revolution will be an orchestration of blended experiences on many different kinds of devices, occurring all around us.
How Does it Work?
Continue
A connected home audio system detects your location inside the house and loads a different set of media based on your pre-defined preferences.
In the Dining Room
As your family gathers to eat, your podcast turns off in the kitchen and your dinner music plays in the dining room.
Location: Home
Next: Join Your Famiy in the Dining Room
Based on your recipe selection, the tablet will load multiple pieces of media from the web. Also, if an ingredient isn’t available (based on real-time kitchen inventory or simply stating that it’s not there) an alternative will be recommended.
In the Kitchen
You walk into the kitchen to make dinner. Your tablet creates an experience showing a recipe and a paired YouTube video of Giada De Laurentiis showing the correct way to create tonight's meal. If the user doesn’t need detailed instructions for the recipe, the tablet can summon news or the latest TV show the user was watching.
A connected home audio system detects which piece of media you were playing in your car via bluetooth. It autoplays based on your proximity to various speakers inside your house. Different devices will play the music, but mobile will be the brain that ensures the continuity of the music.
In the Living Room
As you step inside, the sound system resumes playing the podcast you were listening to on the way home in the car.
Next: Head Inside the House
Your phone detects that your garage door is nearby. Through the car entertainment system, the audio is muted and you’re asked if you want to open the door. Saying “yes” triggers the voice authentication within your phone, which then opens the garage door upon validation.
In the Garage
You pull into your driveway after a day at the office. Your garage door opens automatically so you can pull the car in.
Mobile will power the way you interact with a personalized ecosystem of connected devices in your home.
Using real-time flight data from the airport, updates will be sent to any passengers within 10 feet of the gate. Mobile will power the airport environment through smaller devices scattered around the terminal that will inform us, serve us and give us peace of mind while traveling.
Walk to your gate
If your gate or flight time changes, push notifications will be sent to your preferred notification device (phone, wearable, or connected clothing) to ensure that you don’t miss any updates.
Location: Airport
Next: Walk to Your Gate
Using your flight data and time of day, your mobile device will interface with the airport’s database of restaurant, shopping and club options and suggest the ones that meet the right criteria.
Go to the Terminal
Given the time of day, your device will also recommend restaurants and airport clubs on the way to the gate (if you’re short on time) or within the terminal (if you’re early).
Your mobile device syncs your airline’s flight data with the airport’s internal systems to direct you to the right place.
At the Airport Terminal
When entering an airport, a mobile experience guides you to the security checkpoint and then your gate.
Next: Head to the Airport
Your mobile device will use the arrival location and date on your airline’s e-ticket to trigger a message with appropriate clothing recommendations based on the forecasted temperature, precipitation and wind.
At Home Before a Flight
The day before your flight, your mobile device will suggest clothes to pack based on weather predictions at the final destination.
Your primary viewing device will determine from your past viewing behavior what your tastes, chosen subscription TV networks and preferred media stores are.
Days before a flight, your mobile device will download the latest unwatched episodes of a TV show to watch on the flight. Always watch a certain show with friends or family? If they’re not booked on the flight with you, your device will pick a different show.
Mobile will optimize travel with real-time updates and assistance.
Mobile devices will act as a GPS within retail locations, providing guidance on where to go in the store. The user interface may include blended experience parts showing nearby stores with similar items along with incentives to shop there, similar to how Waze offers alternative traffic routes for drives today.
In-Store Shopping
Indoor inventory mapping technology will help you locate items in-store to speed up the shopping process.
Location: Store
Next: Continue Shopping
Mobile devices will act as a user interface for a global shopping list. This list can be updated with connected devices in a home, office, car, or other location, autonomously or through direct user input. Our mobile device will serve as a user control and identity device. Items in the list will be color coded based on their impact to the family budget, accessed through a connected banking service.
When you enter a retail store that carries any of the items on your shopping list, you’ll get a notification on your mobile and wearable devices, or at an in-store kiosk telling you which items can be purchased. You’ll also receive discounts or special offers associated with those items.
Next: Head to the Store
Consumers will be able to tag products they want by selecting items from a mobile experience, speaking to a connected device like Amazon Echo, viewing a product with an AR headset or scanning it with a mobile camera.
At Home Browsing
Instead of searching for a store, you’ll add items you want to a digital shopping list.
Mobile will personalize the shopping experience to help you find the items you want, at the most convenient locations, at the best prices.
Wearables and connected textile sensors will act as notification mechanisms to flag emergency situations.
Location: Park
Emergency Alerts
After a few minutes, you receive a second alert that your grandmother has been inactive for 10 minutes and has a rapid heart rate. Your grandmother’s wearable device has already called for an ambulance before notifying you of the emergency.
Next: Check Your Device
Mobile devices will act as a health data and communication hub for healthcare professionals and concerned family members.
Health Monitoring
Your grandmother goes for a walk at her local park. While she’s walking, her smart wristband monitors blood-glucose levels in real time, reporting them both to healthcare professionals and to you. When her glucose levels drop, you receive a notification on your smartwatch.
Mobile will transform public places into human health ecosystems.
Routing information will be sourced from an app store and waypoints will be pulled from a mobile location provider, and popular local restaurants will be determined based on multiple food rating sources online, combined with past lunchtime choices.
Location: Car
Driving to Your Hotel
The route to the final destination is plugged into your GPS, but along the way, you state that you’d like some lunch from a popular, yet unique, local eatery. Your mobile device will dynamically re-route from your new location.
Next: Hit The Road
Your mobile device will act as an identity proxy for the driver and passengers, a data connectivity channel for the car, a control point for music preferences and a mood sensor to customize your settings.
Getting Inside a Rental Car
You and your spouse pick up a rental car on vacation. When you enter the car, all of your personal settings update for you, the driver, and your spouse, the passenger. This includes seat, mirror, and steering wheel positions, climate controls, radio stations and driving setup optimized for the car you rented.
Mobile will maximize comfort and safety and highly personalized driving experiences.
Contact Forrester
Explore Ceros
Our environments will be automated and empowered to inspire us to action.
Users will control and manage experiences.
Connected brands and partners will fuel our mobile experiences across many devices.
Mobile will become the brain and primary choreographer of our environments.
Mobile technology is primed to become the brain of a complex, proactive and relevant connected ecosystem. This transition is already beginning to happen in 2016. In our newest report, “The Future of Mobile: From App Silos to Open Ecosystems,” we’ll explore emerging market trends that center around 4 key principles:
Dive deeper into the future of Mobile
