Your brain starts to process the new info subconsciously.
gather raw material.
Experts agree that creative thinking occurs pre-verbally before logic or linguistics come into play. Marketer and author James Webb Young, who published A Technique for Producing Ideas, in 1940, claimed that "An idea is nothing more or less than a new combination of old elements," and it is formed liked this:
(even though your brain’s been working on it for awhile)
You digest the material by thinking and talking.
An idea “suddenly”
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How Ideas Form
Convince people of truths.
Allows for non-linear narratives.
Educates people and convinces them to buy.
Ads employing certain images can lead to less inhibition, "translates to less restraint in the buying process."
Images inflate subjective feelings of truth, which means pictures can help you convince people of whatever you are trying to tell them.
Help people understand concepts better.
As a marketer, you need to generate good ideas consistently to stand out. Make sure your content gets noticed and engages your audience by incorporating VISUALS and INTERACTIVITY.
Seduce people to buy.
Appeals to a short attention span.
Users become part of interactive stories, shaping them with their decisions.
see how to generate good visual ideas
Boost the power of memory.
Human brains were designed to process images, not words. Cave paintings appeared in 40,000 BC while the first letters appeared much later in about 1850 BC.
93% of people said interactive content was effective at educating a buying audience, and interactive content generated conversions more than 70% of time.
Internet users prefer to explore their interests through clicking, watching, and revisiting.
Encourages an active audience.
Humans remember pictures more accurately than words because the brain encodes visual images more precisely.
Why good ideas are important
The average human attention span is now 8 seconds, and people switch between their devices approximately 21 times per hour.
Draw every association you come up with for the central subject of your visual concept.
Comb through your images to identify any clichés.
Draw lines off the central concept and add images that represent main topics related to the central idea.
Find clippings related to your central image and paste them near it.
Look at the map and connect the outermost branches with the central idea. You may see two elements you would not have previously associated that can help you come up with an overarching visual idea.
Use these individual sensory sketches to get at a commonly understood, but rarely visualized element of your main topic.
If possible, create those sensory experiences for yourself.
How to Generate Good Visual Ideas
Create a sketch of your topic’s central image.
Repeat until each team member has added a component to the drawing.
Clip words, phrases, and images related to your project.
Step back and look at the entire image. What story is being told? Does it trigger any ideas?
Analyze these images and determine what makes them feel cliché. Use your reactions as a guide for your visual direction.
Take a break and come back with fresh eyes.
Make a list of non-visual sensory elements related to your subject.
Visualizing sensory experiences
Draw one key image in the center of a piece of paper.
Look at the drawing you’ve created, it may reveal linked visual elements that you might not have come up with on your own.
Paste your favorite to the center of a piece of paper.
Try to draw a visual representation of how those sensory experiences felt.
Visual ideas form in the brain the same way any other ideas do, and there are some great step-by-step methods of accessing those ideas when you need them.
Give the sketch to another member of your team and have them sketch their own visual element.
see elements of good visual ideas
Add images that represent subtopics.
The bottle indicates someone was out having a good time, doing something we all do, before one bad decision ended the fun forever.
We've all seen crime scenes and read the drunk driving statistics.
It's violent, but abstract; jarring, but not gory. The unconventional presentation forces us to stop and decode the image.
Elements of Good Visual Ideas
ideas are ones that "stick."
The above image was designed in 1987 by Craig Frazier as part of a public service campaign aimed at persuading kids not to drink and drive.
A silhouette flattened by a car is something we can relate to.
This concept is about as simple and easy to understand as it gets.
The ragged hand and open mouth are strangely emotional for a silhouette. As we read the image’s message, we connect to it.
see how to bring your visual ideas to life
People relate to them, remember them and pass them around. To be sure your visual idea is “sticky,” ask yourself if it meets the following six criteria:
Bring Your Visual Ideas to Life
Develop new content ideas for your marketing program with Oz.
How do you take your visual idea from concept to complete? You don’t have to be a designer to create visual or interactive content.
Bring your visual ideas to life with Ceros’ interactive design platform.