The Content Creator's Guide to Interactive Marketing

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THE CONTENT CREATOR'S GUIDE TO

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What are the most common types of interactive marketing?

After years of being bombarded with one- way advertisements, people are tuning out marketing content. An increasingly popular way for brands to develop more authentic relationships with their consumers is through interactive marketing.

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Interactive marketing comes in all shapes and sizes, but all of them are equally valuable. Depending on your brand’s needs, some might work better than others. Read on to see a few interactive content types that have proven to drive engagement for marketers.

CORRECT!

Though quizzes and assessments are a highly valuable type of interactive content that drives engagement while gathering important data, they won’t be of any use if aliens attack.

Try again!

Both A & B.

Help you save the earth from an alien invasion.

Gather data about users for your brand.

They encourage active participation.

Both A & B.

Help you save the earth from an alien invasion.

Gather data about users for your brand.

They encourage active participation.

What do Quizzes and Assessments do?

Want to make your customers’ lives a little easier? Calculators help users estimate things like payments, cost savings, and pricing. Some even let you spell out words that would make your eight year-old self laugh.

Interactive Marketing Example: Average Number of Cat Videos Watched Per Day

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Don’t be intimidated by data! Data visualization transforms static data into dynamic content that’s easy to explore on the viewer’s terms.

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interactive storytelling - sleeping girl and dog

It was raining, his favorite trees had already been marked, and he had to share his lunch with Herbet the cat (who smells horrible and isn't very nice).

Interactive Storytelling Example: Herbert the Cat

Interactive Storytelling: George the Puppy

Interactive Marketing Type: Storytelling

As humans, we are drawn to stories and interactivity makes them even more compelling. Storytelling uses interaction effects, animations, multimedia, and branching narratives to create a fully immersive digital experience.

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What Does It Cost?

How Does It Work?

What Is Ceros?

What Does It Cost?

How Does It Work?

What Is Ceros?

What Does It Cost?

How Does It Work?

What Is Ceros?

What Does It Cost?

How Does It Work?

What Is Ceros?

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Learn More about Interactive Marketing Types

Interactive videos allow viewers to choose their own path through the content and explore a story based on their preferences.

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Not every story needs an interactive treatment. Data-driven stories, nonlinear stories, or stories that can be told with visuals are all excellent examples of content that can benefit from interactive design.

It can be scary experimenting with new content types when you’ve achieved decent results with static content. By designating a set budget and amount of time to devote to interactive marketing, you’ll ensure that you have the resources to innovate without skimping on your tried-and-true methods.

Interactive content has a prominent place in every funnel stage. Consider how you might integrate interactive components to help achieve your business goals at each stage.

28%

43%

Learn More about Interactive Marketing Strategy

Interactive marketing isn’t just about building engaging content. Looking at your interaction data on the backend can help you understand what types of content work best, which will help you create more effective assets in the future.

Find Stories that lend themselves to interactivity

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Incorporating Interactive Into Your Content Strategy

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Create Interactive Content with Ceros

Learn how you can build rich, engaging eBooks like this one with Ceros’ interactive content creation platform—no coding or QA required.

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