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What are the most common types of interactive marketing?
After years of being bombarded with one-way advertisements, people are tuning out marketing content. An increasingly popular way for brands to develop more authentic relationships with their consumers is through interactive marketing.
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Interactive marketing can take many forms, and is a way to improve your content across the board. The applications are wide-ranging and can impact a number of marketing initiatives throughout the funnel. Read on for a deeper dive into these various types of interactive content.
CORRECT!
Though quizzes and assessments are a highly valuable type of interactive content that drives engagement while gathering important data, they won’t be of any use if aliens attack.
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Both A & B.
D
Help you save the earth from an alien invasion.
C
Gather data about users for your brand.
B
They encourage active participation.
A
What do Quizzes and Assessments do?
Want to make your customers’ lives a little easier? Calculators help users estimate things like payments, cost savings, and pricing. In terms of engagement, calculators are one of the most user-driven types of interactive marketing so the time an individual spends with your content will increase significantly.
click on rows for data
Don’t be intimidated by data! Data visualization transforms static data into dynamic content that’s easy to explore on the viewer’s terms.
As humans, we are drawn to stories and interactivity makes them even more compelling. Storytelling uses animations, multimedia, and branching narratives to create a fully immersive digital experience.
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Interactive videos allow viewers to choose their own path through the content and explore a story based on their preferences. Clickable elements within the video give viewers the opportunity to navigate through what they want to learn.
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Not every story needs an interactive treatment. Data-driven stories, nonlinear stories, or stories that can be told with visuals are all excellent examples of content that can benefit from interactive design.
It can be scary experimenting with new content types when you’ve achieved decent results with static content. By designating a set budget and amount of time to devote to interactive marketing, you’ll ensure that you have the resources to innovate without skimping on your tried-and-true methods.
Interactive content has a prominent place in every funnel stage. Consider how you might integrate interactive components to help achieve your business goals at each stage.
28%
43%
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Interactive marketing isn’t just about building engaging content. Looking at your interaction data on the backend can help you understand what types of content work best, which will help you create more effective assets in the future.
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Summary
From calculators to videos, interactive content can help you create more engaging, personalized, and flexible digital experiences for your audience - while also driving stellar results for your marketing program. Take a look at your business and find areas that interactivity can be injected into your current content marketing.
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Create Interactive Content with Ceros
Learn how you can build rich, engaging eBooks like this one with Ceros’ interactive content creation platform—no coding or QA required.
