SELECT A CANDIDATE
Select a year
The Meme Election
Mantii eliminates this blind spot. Mantii scanned more than 1.5m images on Instagram, Twitter and Tumblr over a 12 hour window to collect information about the top political candidates.
Mantii is a real-time social activation tool with image recognition capabilities. Every day users post images to social media that relate to political candidates, but more than 60% of those images lack text that can help you identify candidates.
About MANTII
The relationship between voters and presidential candidates has shifted even more with the rise of the visual web, as we can now see in the 2016 race. Social platforms have become increasingly image-centric, and now allow people to share images such as memes and GIFs with millions of others. The visual web is empowering people from all backgrounds to let their political opinions be known.
2016
2012
2008
In the 2012 campaigns, candidates realized that social media was a perfect platform for interacting with voters, instead of just distributing a message at scale. The technology demonstrated how the relationship between candidates and voters was shifting, giving ordinary people a way to have their voice be heard on a previously unheard of scale.
2016
2012
2008
In the 2008 election, YouTube played a major role. The on-demand access to political content such as interviews, ads, satire and parodies added an entirely new element to the race, empowering voters with the ability to view a candidate’s message or gaffe whenever they felt like.
2016
2012
2008
Watch TV shows like Parenthood, CBS, This Morning, CNN, The Daily Show
Eat at restaurants like Subway, Taco Bell, and Mcdonalds
69% are male and mainly 18-24
years old
UNDER 24
53%
OVER 24
47%
PEOPLE WHO POST ABOUT BERNIE SANDERS
Bernie Sanders posts contain the least negativity of the
4 candidates
BERNIE SANDERS
67% of images containing Bernie Sanders do not mention his name
Watch TV shows like Parent Hood, Morning Joe, Conan, and MSNBC
Eat at restaurants like Chipotle, Dunkin Donuts, and Dominoes Pizza
58% are males and mainly between 18-49 years old
UNDER 24
32%
OVER 24
68%
PEOPLE WHO POST ABOUT
BEN CARSON
Ben Carson’s views are created into memes on social media
BEN CARSON
59% of images containing Ben Carson do not mention his name
Watch TV shows like Conan, Good Morning America, and FOX
Highly indexed as frequent flyers, high net income, and entrepreneurial
65% are male 24+
UNDER 24
58%
OVER 24
42%
PEOPLE WHO POST ABOUT HILLARY CLINTON
2nd highest in terms of posts and negative sentiment
HILLARY CLINTON
64% of images containing Hillary Clinton do not mention her name
Watch TV shows like 60 Minutes, The Daily Show and MSNBC
Highly indexed as high net income and entrepreneurial
58% are males and mainly between 18-49 years old
UNDER 24
59%
OVER 24
41%
PEOPLE WHO POST ABOUT DONALD TRUMP
Highest volume in terms of posts and negative sentiment
TRUMP
62% of images containing Donald Trump do not mention his name
And requires image recognition technology to get the whole picture on social media
SENTIMENT IS VISUAL
SENTIMENT IS VISUAL