How brands leverage
The BBC made strong use of the capabilities of Digital Out of Home to support the finale of ‘A Perfect Planet’, the popular TV show presented by David Attenborough.
The flexibility of DOOH allowed the BBC to schedule creatives, showcasing the ‘Perfect Planet’ creative during the daytime and revealing the torn and not so perfect creative after 9pm.
Running on Billboard Live, the national campaign made use of the large format to display striking, thought-provoking creatives, cleverly highlighting and visually reinforcing the reality of climate change on our planet.
Consumers are adopting a more sustainable lifestyle, being more conscious in their decisions with how they live, what they eat, drink and wear. Brands are also recognising the importance of acting and being more sustainable, socially responsible, promoting diversity and the role they need to play to make our environment a better place.
At Clear Channel our purpose is to be a Platform for Brands and a Platform for Good.
With a large network that reaches 93% of the UK population, our platform is perfect for brand building and reaching broad, diverse audiences at scale.
Read on to find out how brands are leveraging OOH to support their sustainable messaging.
BBC
Drive awareness
OOH advertising is one of the most successful channels that brands can use to deliver credible information. Research from the Moment of Trust study shows that a key brand quality in building brand trust is transparency (62%)*.
Running creatives across multiple formats, Tesco used OOH to publicly amplify their continued support for the environment and communities. The ads used bold copy to highlight their remarkable achievements in reducing plastic usage, food donations and funding community projects – a great way to continue building brand trust with the public.
Tesco
Build
brand trust
Green & Blacks used Digital Out of Home to display strong, beautiful branding of their organic, ethically sourced chocolate range.
The national campaign ran across, Adshel Live as well as Sainsbury’s Live, targeting consumers right
at the point of sale.
Using smart planning, the ads were scheduled to run on screens within locations with a high confectionary spend based on CACI data.
Green & Blacks
Boost your
eco credentials
Brands within the alcohol sector are making huge efforts to be more sustainable and act socially responsible.
Carlsberg’s recent classic campaign took a different approach, using posters made from 100% recycled materials on Adshel Classic. The campaign complemented their efforts in raising awareness of their ‘no plastic’ snap packs which replaced plastic rings with an eco-friendly glue to hold the cans together.
With plastic rings likely to end up in the ocean and known to harm wildlife, the campaign used classic OOH as an opportunity to reach consumers at scale and inform them of their new packaging update.
Carlsberg
Eco-friendly advertising
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Watch the video
clearchannel.co.uk | @clearchanneluk
With diversity and inclusivity remaining an important priority, OOH can help brands communicate diverse and inclusive messaging to audiences.
Simply Be took their brand to the streets, using DOOH as a platform to launch Skintones - their new inclusive lingerie collection designed by women, for women. The creatives boldly featured women of different skin tones, shapes and sizes.
The campaign ran across small and large formats across the UK, ultimately helping to reach, connect and be more relatable to audiences in different environments.
Simply Be
Launch a
new product
Out of Home as
Want to find out how Out of Home can help boost your brand’s sustainable messaging?
OOH is a platform for good, expressing progressive and social values
*Source: Clear Channel & JCDecaux, Moment of Trust
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To highlight a specific homelessness issue, HSBC used classic OOH creativity to deliver a stand-out national special build campaign on Adshel bus shelters.
The award-winning campaign featured eye-catching shelter wraps in London, Brighton, Portsmouth and Southampton. A QR code was also cleverly placed in the middle of the Adshel poster, encouraging people
to donate directly and with ease to Shelter.
HSBC's bespoke campaign cleverly grabbed the attention with the hard-hitting reality of homelessness, placing its message in the very spaces that are often used as a temporary shelter.
HSBC
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Good