As part of Clear Channel’s commitment to supporting diversity
and inclusivity, we teamed up with Spotify to support the Pride
movement and LGBTQ+ community, and went global.
Working closely with our counterparts in other territories, the
Clear Channel x Spotify promotion went live on digital screens
during events in 14 cities across the Pride season, including
London, New York, Madrid and Paris.
Each territory supported the initiative through social media and the campaign generated lots of interest.
POWERPOINT CASE STUDY
clearchannel.co.uk | @clearchanneluk
In the news
“We’re delighted to be working in partnership with Clear Channel on this campaign to celebrate Pride. LGBTQ+ inclusion, equality and support is at the heart of what we do and creating a destination for all music lovers is integral to this. We hope everyone enjoys our Pride Classics playlist and of course the iconic parade, events and performances this Pride season”
Marketing Director for Spotify UK
The screens displayed a bold creative visual with a simple message,
‘Yes’, and incorporated a Spotify code linking to their curated Pride playlist
easily scanned through their mobile app. Each territory was able to
localise the messaging and add a city call out. The colourful campaign
stood out, none more so than in Times Square on one of the big screens
for five days leading up to and including the day of the New York Pride festival.
CHECK OUT THE VIDEO
To find out more contact:
Creative Agency - VCCP
Agency - Havas
Specialist - Talon Outdoor
Production - Russell Signs