More impressions than special issue average
23%
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Christoph Niemann’s
Enchanted Forest
Talent + Photo
Promoting a New Film
by Featuring its Star on
a Special Issue Cover
How a partner's brand awareness campaign became one of Teen Vogue's hottest cover stories.
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Teen Vogue partnered with Bleecker Street Media to feature Elle Fanning, the star of their film "Teen Spirit," in a Teen Vogue special issue cover.
Elle Fanning graced the cover of a Teen Vogue special issue all about Teen Spirit.
Execution
Elle Fanning graced the cover of a Teen Vogue special issue all about Teen Spirit.
Results
Due to its relevant cast and timing alignment with SXSW (where we shot the cover), the Teen Vogue x Bleecker Street Media special issue performed above average.
Elle Fanning graced the cover of a Teen Vogue special issue all about Teen Spirit.
Elle Fanning graced the cover of a Teen Vogue special issue all about Teen Spirit.
The stats
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VISIT teenvogue.com
Objective
Drive awareness for the new film "Teen Spirit" among GenZ media & entertainment enthusiasts.
Strategy
Teen Vogue gave Bleecker Street Media prime real estate via a special issue cover thanks to Elle Fanning's authentic resonance with our audience.
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© 2021 Condé Nast. All rights reserved. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Ad Choices
