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More time spent vs. average editorial content
56%
More scroll depth vs. benchmark
2X
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Christoph Niemann’s
Enchanted Forest
Article + Virtual + Illustration
Driving Consideration with Business Decision Makers Through a Multi-Channel Approach
We designed a program to position Darktrace as a leader in artificial intelligence.
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In a year-long, multi-channel program, we worked with Darktrace to craft compelling storytelling of their work—the technology they leveraged and how they are working to redefine an industry. We strategically paired and aligned branded thought leadership with editorial priorities and initiatives to help meet Darktrace’s KPIs in a meaningful way.
Article: "Under the Hood: How AI Drives Security for McLaren"
execution
Branded Article by Darktrace
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Results
Increase awareness of Darktrace with business decision makers and position the brand as an AI-first organization that is on the forefront of developing and deploying new applications for the technology.
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WIRED.com AI subsection
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Strategy
EDITORIAL: WIRED created a new landing page to capture AI content across the site and expanded the editorial team to double AI content launches.
BRANDED: Branded trend reports and custom content from Darktrace complemented editorial coverage to tell the company's story.
EXPERIENTIAL: WIRED Brand Lab hosted thought leader networking events pairing WIRED editors with AI researchers/experts and Darktrace leaders to explore the future of AI.
Event Invitations
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Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21). Your California Privacy Rights. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Ad Choices.