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Christoph Niemann’s
Enchanted Forest
Video + Talent + Social + Experiential
Integrating a Brand’s Celebrity Ambassador
into a Tentpole Event
How one footwear brand became the hero of Teen Vogue's annual "21 Under 21" Awards.
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PUMA ambassador and model Cara Delevingne became the conduit to raise the voices and profiles of Teen Vogue's "21 Under 21" members through the inspirational docu-series #DoYou. Together, PUMA and Teen Vogue followed the stories of four exceptional honorees.
Cara Delevingne meets with Teen Vogue "21 Under 21" honorees to discuss how they channel the mission of PUMA's #DoYou campaign.
Execution
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Results
With 91.2M unique views on YouTube, the video series resonated with young women around the globe.
Frames of an episode of "Teen Vogue: '21 Under 21'".
Frames of an episode of "Teen Vogue: '21 Under 21'".
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Our Mission
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VISIT teenvogue.com
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Objective
Promote PUMA as a brand that actively advocates for important women's rights issues and tells women's stories that might otherwise go unnoticed.
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Strategy
Leveraged the power of Teen Vogue’s "21 Under 21" editorial portfolio to pair Cara Delevingne with trailblazing, dynamic real girls and femmes who are changing the world.
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© 2021 Condé Nast. All rights reserved. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Ad Choices
