Contently found that multimedia content—such as video—reaches three times as many people and gets 20 percent more attention time than standard blog posts. So why does video generally outperform every other content type, and why are two-thirds of brand marketers moving advertising budgets away from TV and into online video?
Hover over tiles to explore.
Facebook begins prioritizing Live videos in the News Feed, and starts paying influential media properties and publishers to use Facebook Live. Users are spending over three times longer watching a Live video than a previously recorded and uploaded video.
forward, a lot of it is going to be videos, getting richer and richer.”
June 1–September 1, 2014
January 2016
of all consumer internet traffic will be video.
Mark Zuckerberg said he wants Facebook to be a “video-first” company, and Nicola Mendelsohn, Facebook’s vice president of EMEA operations, said that Facebook “will be definitely mobile” and “probably all video” within five years. “We’re seeing a year-on-year decline of text,” she said. “If I was having a bet, it’d be video, video, video.”
Platform-
Specific
Factors
Explore big-picture versus platform-specific factors contributing to video’s popularity by clicking the toggle in the center.
March 2015
People spend 88% more time on a website with video.
Big-
Picture
Factors
—Nicola Mendelsohn, Facebook
Video advertising spend has more than doubled since 2014, and will reach $28 billion by 2020.
Including video in an email leads to a 200–300% increase in click-through rate.
September 2015
Clash of Clans, "Experience a Virtual Reality Raid"
Platform-
Specific
Factors
Platform-
Specific
Factors
Facebook hits 8 billion video views per day.
The FCC is pushing internet providers to make high-speed internet available in more places and is increasing broadband requirements.
People are more likely to share video than other content format.
volume
mobile
"If you go back 10 years ago on the internet, most of what people
September 2013
pinterest
100%
20
The New York Times, "The Fight for Falluja"
17
Tell your brand stories using a powerful visual medium.
69%
high-speed
internet
2021
Ricoh, "Relive the Boleyn Ground"
We’ve gone from text and images being the web’s dominant forms of content to videos being everywhere we look—news feeds, brand blogs, publisher homepages, social platforms, and beyond—on every device we own.
Hover over the graphs to explore.
of all consumer internet traffic will be video.
82%
much information is coming at us—actually is video. Going
“I think video is a megatrend,
Big-
Picture
Factors
69%
April 2015
Snapchat
BRANDS
Shoppers who view video are 81% more likely than non-viewers to make a purchase.
Jaguar, "Feel Wimbledon with Andy Murray"
Tastemade, "A Perfect Day in Los Angeles"
Facebook rolls out Live, its live-streaming video feature, to all users.
The Guardian, "6x9: A Virtual Experience of Solitary Confinement"
Facebook gives publishers more in-depth video metrics, such as heat maps on 360° videos.
2021
september 2016
More than 25% of top marketers say that of all future trends, virtual reality and augmented reality will have the biggest impact on marketers by 2020.
92% of mobile video consumers share videos with other people.
71%
100%
2016
Facebook hits 4 billion video views per day.
Facebook launches an embeddable video player to allow Facebook videos to be published everywhere on the web.
SEE CONTENTLY
Ceros’ interactive design platform can help you create media-rich, dynamic content for your brand.
Video is 50 times more likely to get organic pageranks in Google
than plain text.
Businesses with limited budget can now create
video content. 85% of SMBs currently use video or
intend to use it soon.
November 2015
More than 17 million videos related to the Ice Bucket Challenge are posted on Facebook.
Video can be used at
any stage of the funnel
to educate, entertain, increase brand awareness, and more.
Facebook introduces Instant Video, letting users send short videos within Messenger.
memory making
Digital
consumption
Facebook launches 360°
videos for more immersive, interactive video storytelling.
Explainer videos showing the value of your product can boost conversion rates by 20% or more.
YouTube has 1 billion monthly active users (second only to Facebook) and reaches more 18- to 49-year-olds than any TV network.
We’re spending more time on our mobile devices watching videos, thanks to high-speed mobile data networks. By 2020, 5G—over 10 times as fast as 4G—will be commonplace.
March 2016
shared and consumed was text. Now, a lot of it is photos. I think, going
Pinterest just launched a platform for video advertising. “Video on Pinterest is not just about offering marketers views, but about offering action,” said Mike Bidgoli, Pinterest’s product manager
for monetization.
We’re spending less time watching TV and more time watching digital video. In 2015, digital video also surpassed social media and digital radio in terms of average time spent per day.
In the age of information overload, video is easily digestible. And it incorporates four elements that we’re wired to pay attention to: faces, voices, body language,
and movement.
Facebook rolls out native autoplay videos, with the audio off by default.
Learn how better content marketing begins with Contently's award-winning technology.
By 2017,
Big-
Picture
Factors
Snapchat has two big video-oriented products: Discover, where media companies publish content, and Stories, a broadcast platform for people and brands. It now has 150 million daily users and more than 10 billion video views a day.
Forward, a lot of it is going to be videos, getting richer and richer.”
youtube
AGENCIES
December 2015
EXPLORE CEROS
59% of executives would rather watch video than read text.
August 2016
The internet was once text-main. Then image-heavy services took over. Soon, video will be embedded into nearly every internet service, becoming the dominant way people interact on and with the internet.
—Mark Zuckerberg, Facebook
2016
—Mark Zuckerberg, Facebook
facebook
20
20
82%
Faster mobile phones with better cameras means we’re uploading more videos every day. Brands are creating more videos, too. BuzzFeed, for example, drives more than 7 billion monthly views, most of which are to video content.
Psychology
Videos are replacing photos as the primary way we create and share memories.
60%
almost as big as mobile.”
By 2020,
“The best way to tell stories in this world—Where so
Facebook announces its users watch 100 million hours of video per day on the platform.
