100%
youtube
Faster mobile phones with better cameras means we’re uploading more videos every day. Brands are creating more videos, too. BuzzFeed, for example, drives more than 7 billion monthly views, most of which are to video content.
Videos are replacing photos as the primary way we create and share memories.
The internet was once text-main. Then image-heavy services took over. Soon, video will be embedded into nearly every internet service, becoming the dominant way people interact on and with the internet.
Pinterest just launched a platform for video advertising. “Video on Pinterest is not just about offering marketers views, but about offering action,” said Mike Bidgoli, Pinterest’s product manager
for monetization.
Video can be used at
any stage of the funnel
to educate, entertain, increase brand awareness, and more.
By 2020,
We’re spending less time watching TV and more time watching digital video. In 2015, digital video also surpassed social media and digital radio in terms of average time spent per day.
Facebook launches an embeddable video player to allow Facebook videos to be published everywhere on the web.
Facebook introduces Instant Video, letting users send short videos within Messenger.
EXPLORE CEROS
Facebook rolls out native autoplay videos, with the audio off by default.
Facebook hits 4 billion video views per day.
facebook
December 2015
In the age of information overload, video is easily digestible. And it incorporates four elements that we’re wired to pay attention to: faces, voices, body language,
and movement.
Learn how better content marketing begins with Contently's award-winning technology.
Video is 50 times more likely to get organic pageranks in Google
than plain text.
November 2015
2016
59% of executives would rather watch video than read text.
YouTube has 1 billion monthly active users (second only to Facebook) and reaches more 18- to 49-year-olds than any TV network.
—Mark Zuckerberg, Facebook
memory making
Forward, a lot of it is going to be videos, getting richer and richer.”
Digital
consumption
Snapchat has two big video-oriented products: Discover, where media companies publish content, and Stories, a broadcast platform for people and brands. It now has 150 million daily users and more than 10 billion video views a day.
More than 17 million videos related to the Ice Bucket Challenge are posted on Facebook.
20
AGENCIES
shared and consumed was text. Now, a lot of it is photos. I think, going
March 2016
August 2016
82%
—Mark Zuckerberg, Facebook
20
Businesses with limited budget can now create
video content. 85% of SMBs currently use video or
intend to use it soon.
almost as big as mobile.”
Explainer videos showing the value of your product can boost conversion rates by 20% or more.
We’re spending more time on our mobile devices watching videos, thanks to high-speed mobile data networks. By 2020, 5G—over 10 times as fast as 4G—will be commonplace.
By 2017,
Facebook announces its users watch 100 million hours of video per day on the platform.
Facebook launches 360°
videos for more immersive, interactive video storytelling.
Big-
Picture
Factors
“The best way to tell stories in this world—Where so
60%
Psychology
2016
Contently found that multimedia content—such as video—reaches three times as many people and gets 20 percent more attention time than standard blog posts. So why does video generally outperform every other content type, and why are two-thirds of brand marketers moving advertising budgets away from TV and into online video?
Hover over tiles to explore.
Ceros’ interactive design platform can help you create media-rich, dynamic content for your brand.
September 2013
Facebook hits 8 billion video views per day.
Explore big-picture versus platform-specific factors contributing to video’s popularity by clicking the toggle in the center.
June 1–September 1, 2014
September 2015
Snapchat
Facebook rolls out Live, its live-streaming video feature, to all users.
Ricoh, "Relive the Boleyn Ground"
mobile
—Nicola Mendelsohn, Facebook
Hover over the graphs to explore.
volume
Platform-
Specific
Factors
Tastemade, "A Perfect Day in Los Angeles"
Shoppers who view video are 81% more likely than non-viewers to make a purchase.
January 2016
2021
of all consumer internet traffic will be video.
"If you go back 10 years ago on the internet, most of what people
pinterest
100%
Including video in an email leads to a 200–300% increase in click-through rate.
People spend 88% more time on a website with video.
Tell your brand stories using a powerful visual medium.
SEE CONTENTLY
Platform-
Specific
Factors
The Guardian, "6x9: A Virtual Experience of Solitary Confinement"
The FCC is pushing internet providers to make high-speed internet available in more places and is increasing broadband requirements.
Jaguar, "Feel Wimbledon with Andy Murray"
20
April 2015
March 2015
92% of mobile video consumers share videos with other people.
Big-
Picture
Factors
of all consumer internet traffic will be video.
Clash of Clans, "Experience a Virtual Reality Raid"
Mark Zuckerberg said he wants Facebook to be a “video-first” company, and Nicola Mendelsohn, Facebook’s vice president of EMEA operations, said that Facebook “will be definitely mobile” and “probably all video” within five years. “We’re seeing a year-on-year decline of text,” she said. “If I was having a bet, it’d be video, video, video.”
high-speed
internet
71%
2021
69%
Platform-
Specific
Factors
much information is coming at us—actually is video. Going
The New York Times, "The Fight for Falluja"
september 2016
More than 25% of top marketers say that of all future trends, virtual reality and augmented reality will have the biggest impact on marketers by 2020.
Facebook begins prioritizing Live videos in the News Feed, and starts paying influential media properties and publishers to use Facebook Live. Users are spending over three times longer watching a Live video than a previously recorded and uploaded video.
Facebook gives publishers more in-depth video metrics, such as heat maps on 360° videos.
82%
69%
forward, a lot of it is going to be videos, getting richer and richer.”
BRANDS
Big-
Picture
Factors
17
We’ve gone from text and images being the web’s dominant forms of content to videos being everywhere we look—news feeds, brand blogs, publisher homepages, social platforms, and beyond—on every device we own.
People are more likely to share video than other content format.
Video advertising spend has more than doubled since 2014, and will reach $28 billion by 2020.
“I think video is a megatrend,