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Create Content That Actually Works In 2016
See why Contently was named the Best Content Marketing Platform of 2015—and what we can do for you.
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Create Awesome Landing Pages Like This One
Learn how you can create rich, engaging assets with our interactive content creation platform—no coding required.
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Want to go all-in on content marketing in 2016?
Source: Digitalsmiths
“Brands are asking, 'Why should we buy media if we can create our own?'”
Rebecca Lieb, Digital Analyst
Brands that blog are 13x more likely to generate positive ROI
75% of marketers generated positive returns from content marketing
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Source: PQ Media's Global Content Marketing Forecast 2015-19
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Content Marketing Growth
Content Marketing Revenue
78% of CMOs see custom content as the future of marketing
Content marketing spend will hit $300 billion by 2019
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Source: eMarketer
Banner ads have been around since the Internet's earliest days, and by all reports, they've never been all that effective—that shouldn't come as news to anyone.
VIDEO BANNERS
RICH MEDIA BANNERS
MOBILE
STANDARD BANNERS
CTR
0.39%
VIDEO BANNERS
RICH MEDIA BANNERS
MOBILE
STANDARD BANNERS
CTR
0.44%
CTR
0.14%
VIDEO BANNERS
RICH MEDIA BANNERS
MOBILE
STANDARD BANNERS
CTR
0.12%
VIDEO BANNERS
RICH MEDIA BANNERS
MOBILE
STANDARD BANNERS
Standard Banner Ads Have a 0.12% CTR
Performance Metrics for Digital Display Ads Worldwilde
The share of TV subscribers cutting the cord is rising every year. And an even larger share is reducing their service: 45.2% reduced their cable or satellite TV service last year.
8.2% of TV subscribers cut the cord last year
Source: Pagefair
Jan 2015
Jan 2014
Jan 2013
Jan 2012
Jan 2011
Jan 2010
181m
121m
54m
39m
30m
21m
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Adblocking grew by 41% in the past year
Global monthly active adblocking software users (desktop)
Source: eMarketer
Global adblocking growth
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19% percent
of retargeted ads are consumed by bots.
11%
of display impressions are consumed by bots.
23%
of video impressions are consumed by bots.
$6.3bn
Amount fake traffic from bots will cost advertisers this year.
“The days of interruptive marketing are over”
David Beebe, VP of Global Creative, Marriott
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Advertising
CMOs are embracing content marketing at rapid rates
Content marketing is proving far more effective
Interruptive advertising is failing
Content