2007 Papa Johns Ad
Jason Garrett IS the head coach of the Dallas Cowboys. I know he has spent his entire life preparing for this day.
// OCTOBER 27, 2002 //
// APRIL 10, 2006 //
Jerry Jones in 1989
Exactly 3 months after the team’s second straight world championship, the organization goes through a coaching change. Jones hires former OU head coach Barry Switzer to replace Johnson, who stepped down on March 29.
// FEBRUARY 25, 1989 //
Manhattan Construction begins excavation and building on stadium site.
Commissioner Paul Tagliabue appoints Jones to the NFL’s Competition Committee, making him the first owner on the committee since the death of the Cincinnati Bengals’ Paul Brown.
Jerry Jones commissions world's largest HDTV to be placed in the stadium.
1996 Nike Ad
Jerry Jones is elected to the Pro Football Hall of Fame Class of 2017, becoming the 16th member elected based on his accomplishments with the Cowboys. Jones and the 2017 Class will be formally inducted in Canton, Ohio, on Aug. 5.
// JANUARY 28, 1996 //
// MAY 1, 1992 //
CLASS OF 2017
Emmitt Smith Makes History
Jerry Jones’ dream to own an NFL franchise is realized: he purchases the Dallas Cowboys and the lease to manage the stadium from team owner H.R. “Bum” Bright. Jones names Miami (Fla.) head coach Jimmy Johnson the successor to longtime coach Tom Landry.
Copyright 2017 - Dallas Cowboys Football Club
Created By: Kent Garrison
Coming off three straight 5-11 seasons, Jones makes a splash by hiring two-time Super Bowl winner Bill Parcells to replace the departing Dave Campo and become the sixth head coach in team history. Parcells would lead the Cowboys to two playoff trips in four years and help rebuild the roster; his first rookie class includes future franchise fixtures Jason Witten and Tony Romo.
Video Tour of The Star
Super Bowl XXX Documentary
Another example of Jones’ vision for the league’s strength and profitability. He and the NFL reached a settlement that paved the way for the Cowboys and other league teams to secure their own licensing deals.
// JULY 2016 //
// APRIL 10, 2006 //
// JANUARY 30, 1994 //
Jones introduces Jason Garrett as the eighth head coach in team history, replacing Wade Phillips on a permanent basis after posting a 5-3 record as the interim coach during the 2010 season.
The start of a dynasty, perhaps a year earlier than expected. After upsetting the San Francisco 49ers in the NFC Championship, the Cowboys blow out the Buffalo Bills 52-17 for the franchise's first Super Bowl title in 15 years. The Cowboys become the first NFL franchise to win more than one Super Bowl under two different ownerships. The game itself was a ratings bonanza, with 133.4 million viewers, it was the most-watched event in television history.
Largest crowd to ever watch a regular season NFL game attends opener vs. NYG (105,121)
Two straight Super Bowls puts the Cowboys in rare company as only the fourth franchise to win back-to-back Lombardi Trophies. Dallas beats Buffalo again, 30-13, behind Smith’s 132 rushing yards and two touchdowns.
Arlington announced as city that will serve as the home for Cowboys' new stadium.
AT&T Stadium Construction Timeline
Jerry Jones announces AT&T as naming rights partner.
// JANUARY 2, 2003 //
Two iconic steel arches are set into place and completed.
The Cowboys ease the pain of losing their bid for a third straight Super Bowl a year earlier. With a 27-17 win over the Pittsburgh Steelers in Super Bowl XXX, Dallas becomes the first team in NFL history to win three titles in four years. It’s the franchise’s NFL-record eighth Super Bowl appearance and record-tying fifth title.
// OCTOBER 12, 1989 //
An 11-yard run into history. Emmitt Smith, a Jones draft pick, breaks Walter Payton’s all-time NFL rushing record at Texas Stadium against the Seattle Seahawks. Smith went on to play two more seasons, and his career record (18,355 yards) still stands today.
Barry Switzer Introduced
Ground breaks on the Cowboys’ $1.2 billion stadium in Arlington, Texas, that will replace Texas Stadium as the team’s home starting in 2009. In 2013, the Cowboys and AT&T announce the state-of-the-art venue, accommodating between 80,000 and 10,000 fans, will be known as AT&T Stadium.
// FEBRUARY 4, 2017 //
A month after saying good-bye to Valley Ranch, their headquarters since 1985, the Cowboys organization moves into its new World Headquarters at The Star in Frisco, Texas. The move is part of a partnership with the City of Frisco and the Frisco Independent School District that makes the Cowboys the first and only NFL team to share a training facility with a public high school athletic program at Ford Center – an indoor venue with a seating capacity of 12,000.
// MARCH 30, 1995 //
Bill Parcells Introduced
// JANUARY 6, 2011 //
PRO FOOTBALL HALL OF FAME
// JANUARY 31, 1993 //
// DECEMBER 1996 //
Jones and the Cowboys made a splash early, complete the blockbuster “Herschel Walker Trade,” sending the star running back to the Minnesota Vikings for a slew of draft picks: five conditional picks and a 1992 first-rounder. The deal eventually produced several foundational pieces to the Cowboys’ dynasty puzzle: Emmitt Smith, Darren Woodson, Russell Maryland and Kevin Smith.