Exactly how anxious is mom and what’s driving her anxiety?
Let's find out!
Question 1 / 3
What percent of
moms are currently experiencing anxiety?
18%
45%
68%
False
True
The Covid-19 pandemic is mom’s primary concern.
Question 2 / 3
67%
57%
Percentage of moms
who feel stress about
their child’s emotional and developmental progress
Question 3 / 3
Under Pressure
The results from our 2022 Motherhood Matrix Study point to moms feeling more anxious and burned out than ever.
Between a global pandemic, supply shortages and inflation, it's no surprise that the disruptive forces bearing down on today’s moms have taken a toll.
The good news? Brands can help to offset some of the pressure and stress moms are feeling.
Want more insights and intel on how your brand can shape allyship when it's needed most?
Let's talk
18%
45%
68%
False
True
67%
57%
Let's find out!
Let's talk
You’re correct.
Anxiety levels reported resemble those reached early in the pandemic! 68% of moms say they are experiencing anxiety and 35% report current levels as “moderate” to “severe."
Source: The Big Baby Registry Rethink, Everyday Health Group Pregnancy & Parenting, 2020
Source: The Big Baby Registry Rethink, Everyday Health Group Pregnancy & Parenting, 2020
Incorrect.
Source: The Big Baby Registry Rethink, Everyday Health Group Pregnancy & Parenting, 2020
Although the pandemic was mom’s #1 concern in 2020, it’s dropped to her #16 concern overall.
That’s right.
Source: The Big Baby Registry Rethink, Everyday Health Group Pregnancy & Parenting, 2020
Although the pandemic was mom’s #1 concern in 2020, it’s dropped to her #16 concern overall.
Mom’s greatest stressor? Money. 71% of moms say the combination of family finances and inflation are the biggest contributors to their high anxiety levels.
Not quite right.
Source: The Big Baby Registry Rethink, Everyday Health Group Pregnancy & Parenting, 2020
67% feel that monitoring their child’s development is a huge contributor to the stress and pressure they feel.
In fact, we have seen a 74% increase in concern over their child’s development in the past 2 years.
You're spot on.
Source: The Big Baby Registry Rethink, Everyday Health Group Pregnancy & Parenting, 2020
You’re a bit off
the mark.
Unfortunately, anxiety levels reported resemble those reached early in the pandemic! 68% of moms say they are experiencing anxiety and 35% report current levels as “moderate” to “severe."
Source: Motherhood Matrix Study: Navigating High Anxiety, Everyday Health Group Pregnancy & Parenting, October 2022
Let's find out!
Unfortunately, anxiety levels reported resemble those reached early in the pandemic! 68% of moms say they are experiencing anxiety and 35% report current levels as “moderate” to “severe."
Although the pandemic was mom’s #1 concern in 2020, it’s dropped to her #16 concern overall.
Mom’s greatest stressor? Money.
71% of moms say the combination of family finances and inflation are the biggest contributors to their high anxiety levels.
67% feel that monitoring their child’s development is a huge contributor to the stress and pressure they feel.
In fact, we have seen a 74% increase in concern over their child’s development in the past 2 years.
67% feel that monitoring their child’s development is a huge contributor to the stress and pressure they feel. In fact, we have seen a 74% increase in concern over their child’s development in the past 2 years.
87%
87%
87%
87%
57%
57%
Mom’s greatest stressor? Money. 71% of moms say the combination of family finances and inflation are the biggest contributors to their high anxiety levels.