Increasing Traffic and Driving Revenue
With Emergency Contraceptives,
a $700 Million Category Opportunity
Convenience stores have an opportunity to increase sales and position themselves as a destination for emergency contraception—a safe and legal form of birth control designed to prevent pregnancy after contraceptive failure.
A Category in the Spotlight
To be effective, emergency contraceptive pills need to be taken with 72 hours. More than 3,000 drugstores closed over the past year with more to come and that means your c-store may be the only option that’s open.
Offering emergency contraceptives in convenience stores builds incremental trips and sales growth opportunities while serving consumer needs.
Time and immediate access matter…
About 1 in 3 women ages 18 to 35 have used emergency contraception at least once.
Since 2018, sales of emergency contraception have surged by over 50%, surpassing $700 million in annual retail sales.
Cadence OTC rolled out emergency contraceptive called
Morning After Pill® to convenience stores in early 2024.
Convenience stores can stock Cadence OTC’s Morning After Pill® with ease and confidence because it is:
FDA-approved and LEGAL in all states
Does not require ID or a prescription to purchase
A great value—roughly half the price of the leading brand found in drug, grocery and mass stores.
MEETING DEMAND:
LEGAL, Safe, Effective, and Affordable Contraception for All
The Morning After Pill® will not harm an existing pregnancy or affect your ability to get pregnancy later.
Many early adopter retailer locations are seeing growth with new customers—women under 30—as well as healthy gross profits and improved HBA shelf productivity.
Cadence OTC's Morning After Pill® Delivers Sales, New Consumers
and High Gross Margins to
Family Planning and HBA Departments.
Lil' Drug Store Products are seamlessly bringing the Morning After Pill®
to the channel.
Major c-store retailers are already seeing results.
Many early adopter retail locations are seeing growth with new female customers—women under 30—healthy GP and improved
HBA shelf productivity.
Contact us for your store
STORE SEARCH TOOL
Convenience stores carrying Morning After Pill® are listed on the Cadence OTC website. In the past 6 months, more than 300,000 people visited the website to learn more about Morning After Pill® and to find a convenience store near them that carries the product.
TO FIND OUT MORE:
Source: 1. Circana, 2.Centers for Disease Control and Prevention, 3. NACS
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SOCIAL MEDIA
Cadence OTC runs local advertising near the stores that carry the product, directing consumers to visit their nearest convenience store. The geotargeted advertising attracts a new, younger, and incremental buyer to the c-store—specifically women.
Display Tools
Merchandising support materials are FREE and available to post in stores.
Click here: cadenceotc.com to visit our Merchant Page.
Contact us for your store
CADENCE OTC DRIVES CONSUMERS
TO YOUR STORE
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