Baked Goods
Country Harvest Herb & Garlic
Wonderbrands
Description: Country Harvest® Herb & Garlic will be your new favourite seasoned sandwich bread or toasted savoury snack! Baked with fragrant herbs, roasted garlic and whole grains, our Herb & Garlic seasoned bread is a source of fibre and contains no artificial flavours or colours.
Innovation: Country Harvest NEW Herb & Garlic flavour is innovative because it is the only Herb & Garlic flavoured, whole grain bread sold in the Canadian commercial bakery market today. This allows consumers to enjoy the delicious flavours of roasted garlic and fragrant herbs, while still choosing a healthy whole grain bread option that provides a source of fibre and essential nutrients.
Suggested Retail Price: $4.99
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Body care
Dove Deep Moisture Body Wash
Unilever
Description: Dove announces the latest advance in superior moisturization with the launch of Dove Body Wash featuring 24-hour Renewing MicroMoisture.
Innovation: Re-introducing Dove Deep Moisture Body Wash. Dove scientists have unlocked the next generation of body wash with proprietary Renewing MicroMoisture — patented nano emulsion technology that deposits millions of tiny droplets into the skin to help lock-in moisture for 24 hours, leaving skin feeling renewed and soft as silk.
Suggested Retail Price: $9.47
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Breakfast foods
CRAVE Scramble Kits
Kraft heinz Co.
Description: CRAVE Scramble Kits are a new and EGG-citing way to enjoy a freshly made hot breakfast and all you need is one or two fresh eggs! One Scramble kit comes equipped with all the fixings you need; Simply crack your fresh egg (or two), stir, and microwave for 70-90 seconds for a delicious hot breakfast to start the day.
Innovation: CRAVE Scramble Kits are a new to category innovation. Prior to this point, the fresh convenient breakfast category did not exist in the Canadian market and consumers had to compromise for something bland or skipped breakfast all together. This launch innovates the egg category in a way that has not been done before and allows consumers an entirely new way to enjoy their breakfast without compromise. There is now a new way to enjoy breakfast with something that is freshly made, hot, delicious and convenient.
Suggested Retail Price: $3.49
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Breaded chicken
Western Family Mango Chili Chicken
Pattison food group
Description: Fully cooked, crispy chicken breast meat with a sweet and spicy mango chili sauce. Has no artificial colors or flavors.
Innovation: The product is unique to what is on shelf today, using on-trend flavor.
Suggested Retail Price: $11.99
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cereal
Reese's Puffs Minis
general Mills Canada Corporation
Description: More per bite, more flavour, and more fun! The iconic Reese’s peanut butter and Hershey’s chocolate flavour you know and love now comes in these adorably mini puffs for more crunch on your spoon. Each serving is made with 16g of whole grain and contains no high fructose corn syrup.
Innovation: We have taken the beloved Reese’s Puffs cereal and shrunken the pieces down to a mini version with BIG flavour! Mini items have been a hot trend in clothing, handbags, tiny kitchens, and more, but have now made a debut in cereal all while being the FIRST platform launch in the category by General Mills.
These bite-sized pieces make for a great breakfast but are also perfect for snacking, used as an ice cream topping, or even to make cereal bars! The possibilities for how you choose to eat these fun cereals are endless.
Also available in another iconic brand: Cinnamon Toast Crunch Minis!
Suggested Retail Price: $5.49
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candy
Nerds Gummy Clusters
ferrara candy canada
Description: Crunchy, gummy, yummy — it’s all coming together to provide a truly next level experience in every bite of NERDS candy innovation: NERDS Gummy Clusters.
Innovation: Candy lovers are gearing up for this breakthrough, unique treat. The new NERDS Gummy Clusters have tangy, crunchy, NERDS clustered around a sweet gummy center for a poppable tasty bite.
Suggested Retail Price: $3.99
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cheese snacks
Saputo Cheese Fries
Saputo dairy products canada G.P.
Description: Say bye to spud with these new Saputo Cheese Fries! Crispy on the outside with a silky texture in the center, these halloumi-style cheese fries are easy to cook and come in two delicious flavours: Original and Hint of Jalapeno. Ready in minutes, they are great to serve as an appetizer, snack, a side-dish or even as the star topping on your favourite salad or wrap.
Innovation: A first of its kind in the Deli section of the grocery store, these Halloumi-style Cheese Fries come in two delicious flavours, Original and Hint of Jalapeno. These non-breaded, non-frozen cheese fries are high in protein and a source of calcium. Easy to cook, these cheese fries are ready in minutes and are sure to delight all consumers. Available in a 250g.
Suggested Retail Price: $10.99
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cheese
Balderson Aged Gouda
Lactalis canada
Description: Introducing Balderson Aged Gouda, a delightful natural cheese crafted with 100% Canadian milk. Matured for a full year, this exquisite cheese boasts a perfect blend of sweet caramel notes with a hint of hazelnut flavor.
Innovation: With more than 140 years of expertise in crafting award-winning cheddar cheese, Balderson Cheese is adding NEW Aged Gouda to our distinguished collection of aged cheeses. This new addition will entice those looking for a mature and refined Gouda taste. Trust in Balderson for an exceptional experience in premium aged cheeses.
Suggested Retail Price: $8.99
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chocolate
Cadbury Dairy Milk Gift Box
Mondelez International
Description: Introducing the NEW Cadbury Dairy Milk Gift Box with assorted Mini Bars — Milk Chocolate, Fruit and Nut, and Mini Eggs. The perfect gift to give and share with loved ones this festive season.
Innovation: It’s the first ever Gift Box from Cadbury Dairy Milk. The packaging is super attractive, contains three flavours so there is something for everyone and is value for money.
Suggested Retail Price: $14.99
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cheeseboard
Balderson Mature Tasting Trio
Lactalis canada
Description: The Balderson Mature Tasting Trio features three cheese selections crafted by our master cheese makers. Including Balderson Old Cheddar, Smoked Cheddar, and Gouda, this trio offers a perfect blend of cheese profiles that harmonize seamlessly with various accompaniments.
Innovation: A collection of three premium mature cheeses from Balderson that serves as the perfect basis for crafting a refined charcuterie board, host gatherings and explore a variety of cheeses effortlessly.
Suggested Retail Price: $19.99
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digestive health
TUMS Chewy Bites
Haleon
Description: Discover a new way to get the same heartburn relief of TUMS in a new delicious format! TUMS Chewy Bites have a tasty crunchy outer shell and soft chewy centre. TUMS Chewy Bites go to work in seconds to neutralize stomach acid on contact. These tasty berry-flavoured (strawberry, raspberry, and mixed berry) antacid tablets relieve heartburn, indigestion and sour stomach caused by excess stomach acid.
Innovation: Introducing a new way to get your heartburn relief! TUMS Chewy Bites are a delicious and innovative new format with a tasty crunchy outer shell and soft chewy centre. These delicious chewy bites provide the same effective relief for heartburn, indigestion, upset stomach, and sour stomach as all TUMS extra strength formulations. The difference is in the amazing new taste!
Suggested Retail Price: $7.49
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Cookware
Kilne Everything Pot
Kilne
Description: Meticulously crafted in Italy, the Everything Pot replaces more than 10 pieces of cookware from stovetop to oven, whether you want to deep fry sear, steam, strain, stew, sauté, bake, braise, broil, boil, roast, or serve, the possibilities are endless. When paired with the dual purpose non-stick stainless steel steamer/strainer, it’s the perfect pot for all your culinary adventures.
The pot is non-toxic and free from all PFAs, including PTFEs, PFOAs, nickel, and heavy metals, so you can cook for friends and family with peace of mind. For more versatile cooking, the pot has a ferromagnetic base that is compatible with all stovetops, including induction ranges.
Innovation: The Everything Pot replaces more than 10 pieces of cookware from stovetop to oven, whether you want to deep fry sear, steam, strain, stew, sauté, bake, braise, broil, boil, roast, or serve.
The pot’s matching lid has self-basting dots, designed to return moister to all areas of your cooking, and a steam-release hold to prevent pressure build up and rattling when you’re cooking. The Everything Pot is oven safe without the lid up to 400ºC (750ºF) and with the lid up to 250ºC (480ºF).
Made in Italy with the environment in mind, the Everything Pot is thoughtfully designed to cut energy consumption in the manufacturing process.
Suggested Retail Price: $165.00
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functional beverage
Organika Electrolytes 60 Servings
Organika Health products Inc.
Description: Organika® Electrolytes is a convenient blend of essential nutrients that effectively quench your thirst. Simply add this powder to water for a light and refreshing taste. It provides electrolytes, key nutrients (magnesium, potassium, sodium), and 100% of the recommended daily intake of Vitamin C, all without added sugar. This caffeine-free option ensures your body receives vital nutrients daily, optimizing hydration levels. Elevate your hydration routine with Organika® Electrolytes powder — a delightful, instant hydrating choice for exercise, hot weather, travel, or illness. It’s a healthier alternative to sugary fruit juices, offering numerous benefits for overall well-being. Quench your thirst and revitalize with Organika® Electrolytes.
Innovation: Organika® Electrolytes is a convenient blend of essential nutrients that quenches thirst, providing a practical solution for hydration needs. The powder format allows for easy mixing with water, ensuring a light and refreshing taste. Organika® Electrolytes replenish electrolytes and deliver important nutrients like magnesium, potassium, sodium, and Vitamin C, all without the inclusion of added sugars. Making them a healthier alternative to sugary beverages. This caffeine-free and instant hydrating formula makes them versatile for various situations, including exercise, hot weather, travel, and illness. Organika® Electrolytes is an innovative approach to hydration, offering convenience, health benefits, and a tasty drinking experience.
Suggested Retail Price: $49.99
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frozen meals
True North Seafood Crab Dip
True north seafood
Description: This dip is packed with our delicate wild-caught Uruguayan Red Crab Meat and perfectly blended with a mixture of cream cheese, goat cheese, and spices. True North Crab Dip is frozen and conveniently packed in an oven-safe and microwave-safe tray for ease of preparation and enclosed in a branded retail carton.
Innovation: Maintaining a high seafood profile while perfectly balancing dairy flavors such as goat cheese and cream cheese, also formulated to reach an optimum viscosity served hot or cold.
Suggested Retail Price: $11.99
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gluten-free
Only Goodness Cauliflower Pizza Crust Mix
Pattison food group
Description: Cauliflower pizza crust mix. Easy to make, made with real cauliflower and offers a great taste with all of the goodness compared to traditional crusts.
Only Goodness products make healthy very simple, by offering products that are free from over 150 artificial ingredients. A range of “free from” products without compromising taste, quality and affordability.
Innovation: Unique product offered as a mix instead of pre-made cauliflower pizza base.
Suggested Retail Price: $3.49
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furniture & appliances
Endy Adjustable Bed
Endy
Description: The Endy Upholstered Adjustable Bed allows for a personalized sleep experience without sacrificing on design. It offers a wide range of customizable positions to match each individual’s sleep preferences or health and wellness needs, ensuring each sleeper gets the best night’s rest. The bed frame features a timeless silhouette, with a buttonless tufted headboard for a polished look, and is available in two neutral tones, Heather Grey and Warm Oat, to seamlessly blend into any bedroom decor. It comes with a 15-year limited warranty and a 30-day trial period to ensure it’s right for your home.
Innovation: A first of its kind, the Endy Upholstered Adjustable Bed is as stylish as it is functional, marrying an elegant bed frame with an adjustable base. Sleepers can opt for the Zero-Gravity position, or raise the head or foot to their preferred level, to achieve benefits ranging from pressure point relief and improved circulation to reduced acid reflux discomfort. While most adjustable beds are cumbersome, the base of this one comes flat packed, making it easy to maneuver into the bedroom for set-up, and can be neatly packed away in case it needs to be moved or stored.
Suggested Retail Price: $2,500.00
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gummies supplements
Nature's Bounty Extra Strength
Hair, Skin & Nails
Nestlé Health Science Canada
Description: Brought to you by Canada’s #1 Brand of Vitamins for Hair, Skin and Nails*, Nature’s Bounty Extra Strength Hair, Skin & Nails (140 count) gummies promotes thicker hair, healthier skin and stronger nails in a delicious strawberry-cream flavour. With over 2X the biotin as our regular formula (6000 mcg per serving) and almost twice the size of our regular pack size.
*Based on Volume Unit Sales (IQVIA data ending 12/02/23)
Innovation: This innovation offers over 2 months of supply of gummies, which is the amount of time needed for consumers to expect to see visible results in the thickness, strength and health of their hair, skin and nails. These delicious strawberry-cream flavoured gummies contain a blend of Biotin, Vitamin C, E, and A, and help support immune function, in a count size almost two times the original.
Suggested Retail Price: $21.49
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Health & wellness
Marah Natural SAC-SG
Marah Natural
Description: Embark on a transformative journey with Marah Natural’s SAC-SG (Sigma Anti-Bonding Calcium Stealth Glucose). This one-of-a-kind formula disrupts the glucose-driven growth of malignant mutated cells, the culprits behind cancer and other chronic illnesses. It’s not merely a scientific milestone; it’s an elevated form of self-care. Redefine your sense of well-being with SAC-SG.
Innovation: Introducing SAC-SG, Marah Natural’s groundbreaking scientific innovation. SAC-SG excels in targeting malignant mutated cells within abnormal cells while preserving the well-being of healthy cells against oxidative stress.
A frontier in cellular health, SAC-SG:
• Enhances cellular metabolism and recovery.
• Inhibits glucose uptake of malignant cells to help prevent or destroy malignant mutated cell.
• Innovatively aids in the development and maintenance of bones and reduces the risk of developing osteoporosis.
Suggested Retail Price: $1,920.00
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Hybrid Mattress
Emma Hybrid Comfort
Emma Sleep Canada Inc.
Description: The Emma Hybrid Comfort mattress is the first in our new range of second-generation mattresses. It is a 13” inch thick, 7 layers, hybrid mattress that has best-in-class support without compromising plush comfort. An ideal combination of our new Edge-to-Edge spring technology and our high-quality Emma foams to offer optimal support, breathability, and temperature regulation! The best of both worlds for a deep, comfortable sleep.
This 7-zone ergonomic mattress features memory foam that immediately adapts to the shape of your body, providing firm support for your back, while enveloping the rest of your body in a softer feel. With Emma Hybrid Pro, you can sleep the way you’ve always dreamed of and wake up full of energy!
Innovation: Emma Hybrid Comfort mattress is the flagship product of our next-generation mattress lineup. It incorporates our cutting-edge Edge-to-Edge pocket coil technology, marking a significant leap forward in sleep innovation. This new generation of mattresses boasts a range of enhancements, including 7 ergonomic zones, optimal pressure distribution, exceptional motion isolation, and enhanced breathability. The combination of this new Edge-to-Edge pocket coil technology with our already innovative Emma memory foam allows us to get the best of the two words setting a new standard for unrivaled sleep experiences.
Suggested Retail Price: $1,028.00
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Ice Cream
Chapman's Super Premium Plus
Cold Brew Coffee Ice Cream
Chapman's ice cream
Description: Crafted from a special blend of coffee beans, rich cream, and fresh milk, the bold and smooth taste of our luxurious Cold Brew Coffee ice cream was created for true coffee aficionados. This Chapman’s Super Premium Plus ice cream is made with real cold brew from Indigenous-owned Birch Bark Coffee Co. and comes in a popular 500mL size. With an unmatched creaminess, every spoonful of this flavour is pure indulgence.
Innovation: Chapman’s Super Premium Plus Cold Brew Coffee ice cream is the first luxury ice cream that is peanut free, nut free and egg free. This product is manufactured in a special allergen-free facility and tested. Cold Brew Coffee ice cream is made with cold brew concentrate from organic, Fair Trade Arabica coffee from Ottawa based, Indigenous-owned Birch Bark Coffee Co. Extra creaminess and richness of this product line leaves the biggest connoisseur speechless.
Suggested Retail Price: $6.99
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Kids Snacks
iÖGO nanö 900mL drinkable yogurt
Lactalis Canada
Description: iÖGO nanö drinkable yogourt, now available in a family size, perfect for healthy at-home consumption for kids of all ages! A great go-to healthy snack made with real fruit, 40% less sugar than the leading drinkable yogurt and now with added vitamin D. Available in strawberry and vanilla flavours in 900mL bottles to help families reduce plastic usage. Kids think its good and parents know it’s good!
Innovation: iÖGO nanö launched its first family size offering! The same healthy drinkable yogourt recipe. Canadians family know and love in a format that kids of all ages can enjoy. As consumers are looking for more environmentally savvy options at the grocery store, this new format helps families reduce their plastic consumption. It’s also a great format for families with kids of different ages, serving both small and big thursts! The product comes in a convenient 900mL bottle and is available in 2 flavours.
Suggested Retail Price: $5.49
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Kids health
Centrum Junior MultiGummies Tropical Fruit
Haleon
Description: Introducing Centrum Tropical Fruit MultiGummies, multivitamins formulated for children in delicious gummies that come in pineapple-mango, dragonfruit, and passionfruit flavours. These vegetarian, gelatin free, and gluten free gummies help support the immune system and provide antioxidants, and have no artificial flavours or artificial sweeteners. Centrum is Canada’s #1 doctor recommended multivitamin.
Innovation: Formulated for kids looking for a tasty way to fill their nutritional gaps, these multivitamin gummies come in unique tropical flavours: pineapple-mango, dragonfruit, and passionfruit. They are pectin-based great-tasting gummies with no artificial flavours, no artificial sweeteners, no high fructose corn syrup, and no synthentic dyes, and they are vegetarian, gelatin free, and gluten free.
Suggested Retail Price: $13.49
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mattress
TEMPUR-ProBreeze
Tempur-Pedic®
Description: Our coolest tech — for your best sleep. The TEMPUR ProBreeze® collection with ALL-NEW, all-night cooling technology—designed to help you sleep deep and wake refreshed. Sleep up to 5 degrees cooler all night long.* Featuring specialized cool-to-the-touch covers that work with our exclusive Pure Cool™ material to help pull heat away from your body so you stay cooler—all night long.
Innovation: TEMPUR-Breeze™ mattresses utilize our proven cooling materials to create an all-night cooling experience that lasts from the minute you lay down to the moment you wake up. The cool-to-the-touch SmartClimate® cover helps you settle in for the night and relax. The Heat-Diffusing layer reacts to your body within minutes, absorbing and dissipating excess heat to deliver cooling sensation. Our most advanced Pure Cool™ and Ventilated Advanced Relief® materials help you sleep cool the entire night.
Suggested Retail Price: $5,799.00
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Packaging
KinsBrae Packaging – KB Paper Bottle
Kinsbrae Group inc.
Description: Our Paper Bottle is the world’s first commercially available Paper Bottle designed for non-carbonated beverages. They are made from 100% recycled paperboard and include a food grade pouch inside. The food grade pouch keeps the liquid protected and provides an extended shelf life. Paper Bottles are easily separated for recycling, reducing waste, and offering an eco-friendly alternative to glass or plastic. Paper Bottles offer a major point of difference through their stand-out design, 360° design space, and positive sustainable benefits. Our Paper Bottles will be available in-stores at select liquor and grocery locations, and will feature some of your favourite wine, spirits, and olive oil brands. You can find Frisky Beaver Dam Good White and Red VQA at the LCBO now!
Innovation: Our Paper Bottle is an innovative packaging technology that offers a disruptive and revolutionary alternative to the glass bottle. They offer a string of environmental benefits and maximize design opportunities, all while providing exceptional shelf appeal. Paper Bottles are five times lighter than a normal glass bottle; weighing just 83g, they are easier to carry and lighter to transport. Paper Bottles are made from recycled paperboard, with no chemicals, and have a carbon footprint up to six times lower than a glass bottle. They use 77% less plastic than a plastic bottle, and their water footprint is four times lower than a normal glass bottle. Paper Bottles are also shatterproof, making them safe to use in areas that glass can’t go.
Suggested Retail Price: $16.95-$29.95
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Oral Care
Philips Sonicare Power Flosser
Philips Canada
Description: Philips Sonicare Power Flossers deliver a simple and hassle-free flossing routine; with up to 180% more plaque removal.
Innovation: Flossing reinvented with Philips Sonicare Power Flossers’ innovative Quad Stream technology. The unique X-shaped nozzle creates 4 streams of water for up to 99.9% plaque removal. Quad Stream covers more area and requires less technique than a single stream nozzle, for fast and effective flossing. Sonicare Power Flossers feature Pulse Wave technology which guides you from tooth to tooth with gentle pulses of water, for a more thorough, effective clean. Ergonomic designs offers a convenient solution for everyday flossing. Easy to handle and maneuver, Philips Sonicare Power Flossers deliver a simple and hassle-free flossing routine; available in countertop and cordless models.
Suggested Retail Price: Starting at $99.99
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Plant-based Nutrition
Nextmilk Whole
Danone Canda
Description: Want to add a touch of creaminess to all your favorite dishes? Try Silk NextmilkTM Whole, a plant-based beverage made from a delicious blend of oats, coconut and soy, plant-based has never been so tasty and creamy!
Enjoy it in a nice tall glass, in your morning cereal, in your baked goods, swirled into your coffee, or in any number of sauces or soups. Anywhere dairy milk can go, NextmilkTM Whole can too — so get creative in your cup and in the kitchen! This dairy-free, low-sugar alternative is packed with tons of key nutrients, including vitamin A, vitamin D, and calcium. You won’t find any artificial colours or flavours in this carton, and to top it all off, NextmilkTM is certified GMO-free.
Innovation: Nextmilk Whole is a breakthrough in plant-based innovation designed for those who take their taste seriously. Our meticulous blend of coconut, soy, and oat delivers a neutral taste, inching closer to the familiar comfort of dairy milk. But what sets NextMilk Whole apart is its extra creamy texture, specifically crafted for the culinary connoisseur. Ideal for cooking and baking, it adds a richness that elevates your dishes without compromising on flavor and texture. NextMilk Whole prioritizes your health with a robust blend of essential nutrients — Vitamin D, Vitamin B, and calcium — all while maintaining a low sugar content.
Suggested Retail Price: $5.99
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Pet Product
MAYTAG® PET PRO System
Whirlpool Canada
Description: The Maytag® Pet Pro System, with a Pet Pro filter in the washer that removes 5x more pet hair* while the XL lint trap in the dryer traps and removes additional pet hair.
*Comparing Normal cycle with Pet Pro Filter and option to cycle using traditional agitator without Pet Pro Filter and option. Results will vary based on fabric and type of pet hair.
Innovation:
Washer:
Pet Pro Filter: Industry-first built-in Pet Pro Filter removes 5x more pet hair.*
*Comparing Normal cycle with Pet Pro Filter and option to cycle using traditional agitator without Pet Pro Filter and option. Results will vary based on fabric and type of pet hair.
Pet Pro Option: The Pet Pro option unleashes additional water and a deep rinse to lift and capture pet hair from clothes. Once removed, pet hair is caught in the built-in Pet Pro Filter for a clean you can see.
Dryer:
Pet Pro Option: The Pet Pro option uses a no-heat, extended dry time to lift pet hair from clothes and capture it in the XL lint trap.
XL Lint Trap: This XL lint trap is built to trap and remove loads of pet hair.”
Suggested Retail Price: $1,899.98 - $2,099.98
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Prepared foods
Ben's OriginalTM 10 Medley
mars Canada
Description: Ben’s Original™ 10 Medley is a hearty medley with grains, vegetables, legumes, and herbs that come together with the convenience of Ben’s Original™ ready to heat products for a nourishing, high-fibre dish in 90 seconds. Ben’s Original™ 10 Medley is available in 240-gram, BPA-free pouches in four internationally inspired flavours and combinations including Chinese Style Five Spice, Caribbean Style, Smoky Southwest Style and Tomato & Herb.
Innovation: Ben’s Original™ 10 Medley is a hearty mix of 10 different grains, vegetables, legumes, and herbs, delivering 10 grams of fibre and protein to help maintain a balanced diet while supporting good gut health. It can be enjoyed on its own or put a new spin on leftovers to help save on groceries and waste straight out of the BPA-free ready to heat pouch in 90 seconds, offering more nutrition, taste, value and convenience.
Suggested Retail Price: $4.99
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ready-to-eat meat
Grimm's Fine Foods Jalapeño &
Cheddar Pepperoni Bites®
Direct plus food group
Description: Cheesy with a kick! The new Grimm’s Jalapeño & Cheddar Pepperoni Bites® are the perfect high-protein, tasty meat snack to add to your charcuterie or lunch bag. They are naturally smoked, gluten and soya-free, and made with real pieces of Jalapeño that add subtle heat to the creamy goodness of cheddar cheese. Our Jalapeño & Cheddar Pepperoni Bites® are bite-sized, ready to eat, and conveniently packaged in 125g for easy snacking or in larger packs of 300g to share with friends and family. Proudly made in Canada.
Innovation: Grimm’s Fine Foods has had great success with Pepperoni products. AC Nielsen data from July 2022, showed our Original Pepperoni Bites® as #1 in sales, units and KGs, across Canada in the Bites category. This helped us to determine that we were doing Pepperoni Bites® right and that there was room to grow the line. We took a flavour profile that is on trend in Canada for other products and applied it to our Pepperoni Bites®. By adding real pieces of Jalapeño and cheese made with 100% Canadian Milk to our premium quality Grimm’s Pepperoni, we have developed a product that is truly unique in the Canadian market.
Suggested Retail Price: $11.99
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seasonal/limited edition
Boursin Truffle Salt & Hint of Pepper
Bel group Canada inc.
Description: Introducing Boursin’s new limited-edition flavour — Truffle Salt & Hint of Pepper. Made entirely in Canada with 100% Canadian milk, this new ephemeral flavour will intoxicate your senses and those of your guests. Let the umami taste of truffle enchant you — a fleshy and salty treat for an aromatic experience like no other. Its charismatic notes pair perfectly with the creamy taste of Boursin, and the subtle floral tones and delicate spice of pepper add an exquisite finishing touch.
Innovation: If there is one cheese that has become an integral part of large festivities and gatherings, it’s Boursin. This year, Boursin has decided to offer consumers a gourmet treat worthy of the most special occasions: Boursin Truffle Salt & Hint of Pepper. After two rather less-than-memorable years, Boursin is inspiring consumers with this new exquisite flavour, available in limited quantities. For every opportunity to celebrate together, this new flavour will occupy a prime spot on consumers’ tables.
Suggested Retail Price: $7.79
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salty snacks
Pringles Ranch Flavour Potato Chips
kellanova Canada inc.
Description: Introducing the latest addition to the Pringles* potato chips lineup — new Pringles* Ranch Flavour potato chips. Satisfy your snack craving with the irresistible taste of Pringles* Ranch Flavour Potato Chips; uniquely shaped in a Pringles way and seasoned for a perfectly flavoured bite every time. Delicious potato chips stacked in a 156 g can; packaged for freshness, convenience, and great taste.
Innovation: The flavour of Ranch — it started as a dressing, found fame as a dip, then conquered the snacking world in a Pringles* chip. That’s just about the highest achievement a flavour can reach. Congratulations, Ranch! You’re a Pringles* flavour favourite. The Pringles* Ranch potato chips were initially introduced as a limited time offering. However, due to their immense success, the Pringles* team decided to keep them as a permanent SKU.
*© 2023, Trademark of Kellogg Europe Trading Limited used under licence
Suggested Retail Price: $2.79
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small appliance
Vida by PADERNO 9-in-1
Stainless-Steel Digital Air Fryer
Canadian Tire Corporation
Description: The 9-in-1 Stainless Steel Digital Air Fryer revolutionizes healthy cooking in your kitchen. This sleek and modern appliance combines 9 versatile functions, including 8 pre-sets and a manual cook mode offering precise temperature control from 170-400 °F. Choose from options such as air fry, roast, bake, broil, pizza, dehydrate and more. With its spacious cooking basket, you can effortlessly prepare guilt-free versions of your favorite dishes for the whole family. The non-stick cooking basket comes with a removable grill to ensure easy cleanup and hassle-free maintenance. The air fryer’s compact size and stainless-steel finish makes it ideal for any kitchen space, whether you’re an experienced cook or just getting started!
Innovation: Transform your cooking with this innovative appliance that combines convenience, versatility, and precision. With 8 pre-set functions, it takes the guesswork out of cooking. Whether you’re craving crispy fries, mouthwatering pizza, or dehydrated snacks, simply select the appropriate pre-set or take control with manual cook mode, adjusting the temperature between 170-400 °F to achieve an ideal level of doneness. The intuitive digital interface ensures easy navigation and consistent results. The spacious cooking basket holds up to 2lbs 12 oz (1.25 kg) of fries, ideal for family gatherings or dinner parties. The non-stick cooking basket ensures easy food release and effortless cleanup, while the removable grill adds extra convenience.
Suggested Retail Price: $99.99
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skin care
NIVEA Q10 Anti-Wrinkle
SpecialistTM Targeted Wrinkle Filler
Beiersdorf Canada
Description: Say goodbye to wrinkles and fine lines when applied! With the NEW NIVEA Q10 Anti-Wrinkle Specialist™ Targeted Wrinkle Filler, you’ll see action in 5 minutes^ with instant wrinkle filling and deep wrinkle smoothening*. Formulated with Bioxifill® Peptides, this targeted wrinkle filler penetrates the skin 10 layers deep** to make the skin look younger and fight the look of stubborn wrinkles***. It reduces the appearance of crow’s feet, nasolabial folds, lip lines, and forehead wrinkles, leaving you with radiant, healthy-looking skin.
^Visibly less appearance of fine lines & wrinkles by forming a hydrating film on the skin’s surface. *With regular use. **In upper epidermal layers. ***In vitro test. ~ Self-grading, 4 weeks study with 41 women, 2022.
Innovation: Formulated with Bioxifill® Peptides, this targeted wrinkle filler penetrates skin 10 layers deep* to make your skin look younger and to fight the look of stubborn wrinkles**.
*In upper epidermal layers. **With regular use
Suggested Retail Price: $28.99
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snacks
Mini RITZ
Mondelez international
Description: Golden, buttery, and flakey the iconic RITZ cracker has gone mini! Available in in two pack formats — 30G Snak Paks and a resealable 200G doyne bag; makes Mini RITZ the perfect on-the-go snack, or at-home munching delight.
Innovation: The launch of Mini RITZ delivered on three key growth areas within the cracker category — munching, kids snacking, and planned-to-go consumption.
Munching continues to be the fastest growing subsegment within the cracker category as consumers gravitate to craveable, hand-to-mouth snacking occasions. The bite-sized format of Mini RITZ, coupled with an innovative, resealable pack format unlocked a new way for consumers to enjoy the original taste of RITZ.
RITZ’s target consumer of millennial families with children know just how important stocking their pantry with snacks is — because Kids snack on average 6x per day or 42 times per week! Mini RITZ being bite-sized and portion-packed made it a perfect at-home and OTG solution.
Suggested Retail Price: $2.99
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snack bars
Nügabar
Biscuits Leclerc LTD.
Description: Nügabar are a delicious snack bars with a combinaison of Soft Nougat, Frosted Crisp Rice and Oatmeal with Real Chocolate that come together to create a unique sensorial experience. The bars are offered in six flavours: Caramel & Real Milk Chocolate, Caramel & Real Dark Chocolate, Strawberry Sundae, Cookies & Creme, Chocolate & Fudge and Nanaimo.
Innovation: Nutritious and delicious, Nügabar is composed of a brilliant balance of cereal and chocolate. Crispy rice, Oatmeal & Soft Nougat are coated in Real Milk or Dark Chocolate, providing a blend of totally exquisite flavours and textures. The bars are made 100% Canadian Oat and there is no synthetic (artificial) flavours or colours. It’s chocolate, it’s nougat, it’s crispy…it’s NÜGABAR!
Suggested Retail Price: $3.79
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sparkling water
Healtea Sparkling Premium Botanical Infusions
The healtea
Description: Experience the pure empowerment of Healtea’s Sparkling Herbal Water — truly all-natural, organic, and caffeine-free. With less sugar than soft drinks, more health benefits than sparkling water, and a superior taste to kombucha, our beverages are the epitome of satisfaction. Enjoy them as a nonalcoholic refreshment or elevate your cocktails with a burst of flavor. Healtea invites you to savor the ultimate beverages for a vibrant, mindful, and empowered life. Cheers to a healthier, tastier choice!
Innovation: At Healtea, our award-winning Sparkling Herbal Water stands as a true breakthrough in beverages. We’ve redefined sparkling water with authenticity, presenting a TRULY ALL NATURAL, low glycemic index, entirely synthetic-free, and caffeine-free experience — all while being 100% organic. This unique fusion not only provides a healthier, genuinely natural alternative but also imparts distinct health benefits from carefully chosen herbs. Our commitment to innovation, wholesome refreshment, and your health is evident — caffeine-free and 100% organic, ensuring everyone can savor the goodness.
Suggested Retail Price: $2.99
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soup & sauces
Boursin Cuisine Garlic & Fine Herbs
Bel Group canada Inc.
Description: Rediscover the delicious flavour of Boursin® in your recipes with Boursin® Cuisine. This creamy ready-to-serve product makes life easier by adding something special to every one of your dishes, big or small. Whether it’s for a quick supper with the family, an off-the-cuff meal with friends, or simply reinventing your favourite recipes, Boursin® Cuisine satisfies all tastes. Discover Boursin® Cuisine’s versatility and rich flavour and rediscover the chef in you.
Innovation: Co-manufactured in Quebec with 100% Canadian milk, Boursin® Cuisine is a creamy cooking aid that can be used as a sauce, dip or meal enhancer that adds flavour depth and complexity to any dish. Its usage versatility is what makes this product unique, but also the fact that it provides a convenient option for busy cooks. Whether it’s for a weeknight family dinner, an off-the-cuff meal with friends, or simply to reinvent your favourite recipes, Boursin® Cuisine is the perfect ally in the kitchen.
Two flavours are available at the date of launch — Garlic & Fine Herbs and Shallot & Chive — our two consumer-favourite flavours.
Suggested Retail Price: $6.49
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women's personal care
DIVA Reusable Menstrual Disc
DiVa
Description: Unlock the next level of cycle care with the DIVA™ Disc, a more sustainable and comfortable period care solution designed to replace pads or tampons. Folds to the size of a tampon for easy insertion, and can hold up to 7 tampons of flow. Can be worn for up to 12 hours of continuous period protection. Made with 100% medical grade silicone and pigments that’s safe and comfortable for your body. Discover the feeling of a barely there period.
Innovation: The DIVA Disc is the first menstrual disc that consciously addresses common user frustrations with menstrual discs, such as auto-dumping, rotation, and difficulty with removal. The patent-pending Leakproof Shield™ keeps flow in the basin and prevents auto-dumping, while the soft, flexible rim ensures comfort. The unique oval-shaped design prevents unwanted rotation, so that the anti-slip pull tab is always within reach.
Suggested Retail Price: $35.00
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Nutritional Beverage
Boost Simply+
Nestlé Health Science Canada
Description: BOOST® Simply + is a convenient nutritional supplement drink made with only 12 ingredients, 23 essential vitamins and minerals and no artificial flavours! Available in Chocolate and Vanilla, Simply + is the perfect companion when you are on the go, or not getting enough in your daily diet. It offers a source of energy (215 calories*) and balanced nutrition that fits well within any lifestyle. Per 325 ml serving, Simply + contains 20g of protein (2x the protein**) and 4g of fibre (14% Daily Value). Simply+ is uniquely lactose free, high in fibre and a source of omega-3 polyunsaturates. Simpler never tasted better!
*Per 325 ml serving
** vs. Boost Original 237 ml
Innovation: Proudly prepared in Canada, BOOST® SIMPLY + features only 12 ingredients plus 23 essential vitamins and minerals — a unique innovation within the adult nutrition category. This product speaks to consumers seeking convenient, but simple, balanced nutrition to reach their health and wellness goals. BOOST® SIMPLY + is lactose free, high in fibre, a source of omega-3 polyunsaturates, and contains 5g sugar (60% less than leading adult nutrition supplements+) per 325 ml serving.
+Per Nielsen sales data of top 4 drinks in the total adult nutrition category.
Suggested Retail Price: $11.99
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