The solution: Brighten the area to bring shoppers inside!
Customers are more likely to visit a store they perceive as safe and secure. Recent industry data shows the impressive role outside lighting plays in creating that perception and getting customers into the store:
Foot Traffic and the Forecourt
Outdoor Lighting Creates Path to Profits
Light the Way!
When the exterior of the c-store and the forecourt areas surrounding the refueling canopy - especially the transition area between the canopy and the store - is dark or under lit, customers are hesitant to make the journey into the store to extend their purchasing experience.
Either way, you lose sales — and perhaps that customer’s loyalty, too.
Don’t Let Dark Lots Dampen Sales!
They’ll fuel up and leave without heading inside.
They might even drive past your location and head to a well-lit competitor’s store nearby.
DISCOVER HOW
An above-average rating in outdoor lighting led to a
in foot traffic.
5.3% increase
A below-average rating in the same category caused an
traffic.
8.5% decrease
Once new nighttime customers learn about your store’s offerings, services, and loyalty programs, they’re more likely to become loyal daytime customers, too.
1
With evening traffic to c-stores on the rise, the impact that a brightly lit forecourt can make on your post-sunset sales becomes even clearer:
2
Stores saw a 7% surge in in-store transactions during evening hours. The value of each transaction rose.
Before
After
Want to ensure customers choose your store over your competitor’s? Outdoor lighting offers several benefits that can give your location an edge:
Outshine the Competition
Customers feel more secure when they can easily see their surroundings and are less likely to encounter potential threats.
It ensures customer safety.
Customers can see your store — and your promotions — from potentially miles away, showcasing your business as bright and safer than the rest.
It improves visibility.
Click on image and see for yourself!
Anyone looking for a dark space in which to cause harm is deterred.
It enhances security measures already in place.
Well-lit parking lots reduce the risk of falls, trips, and other mishaps.
Security personnel can better monitor the area and respond more effectively to any incidents.
LSI’s first light fixture, introduced more than four decades ago, was built for use in gas station canopies. Today, you can find LSI’s innovative LED technology in our newest canopy fixtures that brighten the path from the pump to your store.
State-of-the Art Solutions from LSI
Our Canopy Deck fixtures utilize "Forward Throw" technology to illuminate a secure a path from refueling points to the store entrance.
The "Archer" curtain lighting system bathes the building in light.
These industry-leading features save time in installation and maintenance, attract customers, increase sales, reduce energy costs, and give you the control systems you need to thrive.
Ready to get started on the path to fast forwarding profits?
Visit lsicorp.com
Sources: 1. "Tracking Convenience Report: From the Pump to the C-Store" PDI Technologies & GasBuddy, March 2023 / 2. 90-day pilot study of more than 50 petroleum retail sites