Companies that regularly collaborate with suppliers demonstrate higher growth, lower operating costs, and greater profitability than their industry peers, according to research by McKinsey . For convenience stores, few suppliers are as critical to success as the companies that provide them with fuel. So aligning with the right fuel supplier, vendor, and retail brand is key to satisfying customers and boosting the bottom line.
Over half (54%) of c-store shoppers purchase gasoline
To succeed in today’s market, wholesalers need a fuel brand and partner who is:
Why the Right Fuel Partner Is More Important than Ever
Wholesalers aligned with Motiva quickly met these needs — and the 76® brand keep making contactless better. Customers can make payments via the My 76® App on their own device, quickly and safely processing payment and automatically applying loyalty rewards.
to changing consumer and wholesaler needs and constantly looking ahead.
Meeting contactless demand: Savings and safety quickly shot to the top of consumers’ priority lists as the pandemic took hold. Convenience stores were challenged to fill key gaps in household necessities, offer an affordable place to shop, and make transactions safe and contact-free. Many of these consumer preferences have stuck around.
of c-store consumers call availability of contactless fueling somewhat or very important in deciding where to purchase gasoline
76® is a registered trademark of Phillips 66 Company.
of shoppers that have tried contactless options are using them more now than a year ago