Beefing
Consumer demand for beef that fits their specific lifestyle is growing. Grocers can trust JBS Foods, the #1 beef producer in the USA, to provide high-quality brands and programs needed to exceed consumer expectation and inspire repeat sales.
Growing in Strength
The beef category as a whole experienced strong, sustained growth throughout the COVID-19 crisis, and certain segments are poised to continue growing beyond the pandemic.
Variety Matters
The Demands of Today’s Beef Shoppers
Beef shoppers are looking for a variety of beef offerings to meet their needs.
Naturally* raised Angus beef that is born, raised, and harvested in the USA
No antibiotics ever. No added hormones. Verified Angus genetics. Exceptional eating experience.
Certified Humane , recognized by the U.S. Roundtable for Sustainable Beef for efforts in sustainability
Unmatched flavor from beef raised the Natural way.
*Minimally processed, no artificial ingredients
Never receive grain, antibiotics or added hormones
Simply put, it’s good for you, the animals and our land.™
Outstanding beef — every cut, every meal — delivering the tender, juicy, rich flavors craved by serious beef lovers
The Breed of Excellence
Food Forward
Sustaining Partnership
100% grass fed and finished beef, born, pasture-raised , and harvested in the USA from a collaboration of family farmers in the Midwest
73.4%
†Cattle must have continuous access to pasture during grazing season
USDA-certified program requiring third-party verification of all six quality specifications
†Cattle must have continuous access to pasture during grazing season
**USDA National Organic Federal Regulations prohibit the use of Genetically Engineered Feed Ingredients
Grass fed claims saw an unprecedented
say animal welfare concerns impact their food decisions
34.5%
$ growth in 2020
44%
No antibiotics or hormones
Grass-fed
USDA Select
USDA Choice
USDA Prime
Angus/
Black Angus
Organic
All Natural
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
24%
23%
22%
20%
25%
27%
35%
44%
37%
29%
23%
16%
9%
10%
22%
13%
Total Steak
Total Beef Roast
Characteristics that are most important to beef shoppers when deciding what to buy:
Available in Prime, Choice & Select grades
JBS is the first global meat company to commit to achieve net-zero greenhouse gas emissions by 2040.
This commitment spans their global operations as well as their diverse supply chain of agricultural producer partners, suppliers and customers.
Click here to discover more about JBS Foods’ sustainability initiatives.
Throughout 2021 and into the future, grocers will look to the fresh case as a top priority.
JBS Foods’ expansive brand portfolio is key to grocers satisfying the consumers’ elevated interest in claims-based beef.
Tap into high-potential markets that can help increase your margins by partnering with JBS today.
Grocers trust JBS Foods as their Premier Supplier
without beef
vs.
with beef
Click here to get more insights.
JBS’ strategic partners benefit from tools and resources that make it easy for grocers to build — including data and insights, category strategy, beef production education, promotional support, brand assets and recipes.
Contact your JBS sales representative to learn more.
Sources:
1 IRI Beef, MULO, Latest 52 WE 4/18/2021
2 IRI — JBS Custom and Proprietary Premium Beef Claims Research, June 2021
3 IRI Integrated Fresh Market Advantage, Dollar Change vs. 2YA YTD Ending 5/16/2021
4 “The Power of Meat 2021,” a Report from FMI and Foundation for Meat & Poultry Education & Research
®
15.7%
Total Beef
23.3%
Organic
27.8%
NAE
22.8%
Grass Fed
15.7%
The demand for beef is accelerating, with Claim based beef growth outpacing fast-growing Conventional Beef.
DOLLAR SHARE
100%
1.3%
4.9%
2.7%
Avoid being underrepresented in beef and leaking shoppers —
of surveyed consumers say the offering of fresh beef is extremely/very important when choosing a grocer.
There’s room for improvement in fresh beef offerings — less than 30% of fresh beef purchasers feel their store’s offerings are “excellent.”
80%
Total Beef Buyers
29%
51%
17%
2%
Excellent
Very Good
Good
Less than Good
Rating of fresh beef offering at store where consumer buys fresh beef most often
No category is more important to retailers than beef, as it more than doubles the average shopper basket:
$46
$98
1
2
3
3
Scroll
4
Recognized by the U.S. Roundtable for Sustainable Beef for efforts in sustainability
BACK TO TOP
†
3
% Excellent
{
want their meat department to carry more premium-quality products
4
36%
want their meat department to add more offerings with no added hormones
4
46%
4
JBS brands bring unmatched value to the category and your business.
†
Variety Matters
Up
the
Table
US Beef consumption per capita is at a 30-year high.