NOW IS YOUR CHANCE TO BECOME A 2023 PRODUCT OF THE YEAR AWARD WINNER
Calling
CPG Product
ALL
INNOVATORS
Early bird deadline: June 30
Today!
The Value Proposition:
The
1
Product of the Year (POY) is the largest consumer-voted award for product innovation where 4,000 Canadian consumers cast a vote for their favorite new products. It was created to champion new product innovation and give shoppers a shortcut to the hottest new products on the market. It’s not only an internationally recognized award but a proven ROI tool, too.
Both shoppers and retailers know what Product of the Year stands for — which means it can build awareness of your new products and elevate your entire brand. You’ll increase sales. Expand distribution. Oh, and we pay for ourselves. Please read on.
Why Enter?
of shoppers overall agree they would be more likely to purchase or learn more about a new product if it was endorsed by the Product of the Year logo.
We’re honoured to receive the 2022 Product of the Year Award in the hair care category. We’re thrilled Dove Hair Therapy Breakage Remedy has won the hearts of our consumers and this award is a true testament to Dove’s commitment to impactful innovation.
—Abitha Pathmanathan
Dove Hair Therapy Breakage Remedy range, a 2022 Product of the Year Canada winner
“
”
Now take a minute to review the “why” of POY!
The benefits of garnering a Product of the Year Award extend to consumers, retailers and CPG companies alike.
What are the benefits?
It pays for itself. Winning brands are included in a POY-executed plan that delivers expansive, ongoing national media coverage.
The Core Benefit: A two-year licensing agreement granting unlimited usage of the POY seal on all marketing materials — a perk with a proven track record of lifting sales and distribution growth.
For the 2023 awards, entries are accepted from products launched after January 1st, 2021. Products must demonstrate meaningful consumer innovation in one of the following areas: function, design, packaging, ingredients.
What products qualify?
Select the category below to explore past winners:
Personal care & wellness
Deadline:
September 30, 2022
WHEN IS THE DEADLINE?
CLICK HEre
Calling
CPG Product
INNOVATORS
ALL
Don’t Delay —
Enter
What is it?
#
2
#
78%
Sources:
1 Kantar
2 2022 Product of the Year PR Stats
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3
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4
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5
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enter now!
productoftheyear.ca
of Product
5 W'S
Year
OF the
Watch Video
enter
enter
And build consumer trust just by using our logo:
Placement in a national broadcast and digital consumer campaign
pieces of Earned PR & Social Coverage
Total Program Ad Value
$29,017,252
180+
2
A robust analysis of 7 innovation performance metrics from the independent consumer survey conducted by Kantar.
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2022 Winners
“Winners have found myriad ways to benefit from POY over the past 30 years.”
—Mike Nolan, CEO, Product of the Year
Winners have reaped benefits from POY in many ways over the past 3 decades. Here are the unbeatable benefits all Product of the Year winners receive — guaranteed.
Senior Assistant Brand Manager — Dove Hair
Unilever Canada
Don't miss your chance to experience all the excitement being a POY winner brings!
Save $1,030 on finalist fee when you enter before June 30.
CONTACT ANDREA FOR MORE INFO
Placements in national trade media outlets
Social media and influencer campaigns
Product giveaways... and more.
Watch Video
Watch Videos
LEARN MORE
78%
of shoppers overall agree they would be more likely to purchase or learn more about a new product if it was endorsed by the Product of the Year logo.
1
The benefits of garnering a Product of the Year Award extend to consumers, retailers and CPG companies alike.
Winners have reaped benefits from POY in many ways over the past 3 decades. Here are the unbeatable benefits all Product of the Year winners receive — guaranteed.
“Winners have found myriad ways to benefit from POY over the past 30 years.”
—Mike Nolan, CEO, Product of the Year
The Core Benefit: A two-year licensing agreement granting unlimited usage of the POY seal on all marketing materials — a perk with a proven track record of lifting sales and distribution growth.
A robust analysis of 7 innovation performance metrics from the independent consumer survey conducted by Kantar.
It pays for itself. Winning brands are included in a POY-executed plan that delivers expansive, ongoing national media coverage.
2
Placement in a national broadcast and digital consumer campaign
enter
For the 2023 awards, entries are accepted from products launched after January 1st, 2021. Products must demonstrate meaningful consumer innovation in one of the following areas: function, design, packaging, ingredients.
Deadline:
September 30, 2022
Pets
Don't miss your chance to experience all the excitement being a POY winner brings!
Save $1,030 on finalist fee when you enter before June 30.
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Does your product fall under one of these categories or a potential new category?
Enter your innovation today!
Does your product fall under one of these categories or a potential new category?
Enter your innovation today!
Home
Baby Products
Beauty
Personal care & wellness
Food & Bev
OTC
Pets
Sustainable Products
Technology
Private label
Delivery Services
Financial Services
